Case Study             Social Media in FMCGadnerds.be   Euprera Spring Symposium #ESS2010
Case Study             Social Media in FMCGadnerds.be
AdNerds is simple math
AdNerds = A^TA                     T    A = Advertising    T = Technology
AdNerds = A^T A                     T     A = Advertising     T = Technology
Media means people
Social Media even more
People evolved over time
Picture by Peter DaSilva for NYT
Whhhhy ?!?
1   In a Hyper-Connected World, People grow Jumping Brains                       Jumping Brain by Emilio Garcia
2   In a Hyper-Connected World, Google makes sure Everything is Free              TomTom                                  ...
•   Frozen in time     •   Real Time•   One-size-fits-all   •   Personalized•   One-way            •   Interactive•   Linea...
•   Frozen in time     •   Real Time•   One-size-fits-all   •   Personalized•   One-way            •   Interactive•   Linea...
Tap the Power of Connections.       Picture by Photos from the Vault on Flickr
The inherent viral power of social networks182 friends             430 friends     87 friends    417 friends
Unique reach of almost 1000 users                         23 friends                                                    62...
Should you join the social media zeitgeistor dabble around the edges in a wait-and-see stance?
Unique visitors            Registered Users        Games played                                                           ...
Conversion Rate33%    traditionally ~10%
Traditional     Facebook     {                                    40.000                15.645                            ...
Time spent00:09:01
Total seconds spent104.413.192        based on 193.000 visits
TV spots3.480.433   based on 193.000 visits
Many clients jumped the band wagon since     and they were damn right doing so.
NEW                   SUPE                 EXCIT R                      IN                 VERS G                     IONm...
The incentive is the “reason to believe”
Wrong, it’s the game, the social object.  Social Object theory* is the belief that all successful social media interaction...
Games played      205.530                                    205.530                                    154.147,5         ...
Time spent00:09:13
A Couple of things  to CHEW on.
A Couple of things  to CHEW on.
Media means People. Not paper.You need a Social Media Strategy.             Today. You need a Social M                    ...
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
FMCG Social Media Cases for Euprera
Upcoming SlideShare
Loading in …5
×

FMCG Social Media Cases for Euprera

2,814 views

Published on

AdNerds presented two cases they recently developed for their clients Pepsi & M&M's in Belgium for the Euprera Congress, stimulating innovative usage of technologies and trends for PR & marketing purposes.

Both projects brought simple games to the masses by integrating with people's networks by tapping into their social media platforms of choice. Both Facebook and Belgium's number 1 youth network, Netlog, were used to attract many vistors each spending over 9 minutes... per visit that is!

More details about the cases can be obtained by sending a simple request from within SlideShare.

Published in: Technology, Business

FMCG Social Media Cases for Euprera

  1. 1. Case Study Social Media in FMCGadnerds.be Euprera Spring Symposium #ESS2010
  2. 2. Case Study Social Media in FMCGadnerds.be
  3. 3. AdNerds is simple math
  4. 4. AdNerds = A^TA T A = Advertising T = Technology
  5. 5. AdNerds = A^T A T A = Advertising T = Technology
  6. 6. Media means people
  7. 7. Social Media even more
  8. 8. People evolved over time
  9. 9. Picture by Peter DaSilva for NYT
  10. 10. Whhhhy ?!?
  11. 11. 1 In a Hyper-Connected World, People grow Jumping Brains Jumping Brain by Emilio Garcia
  12. 12. 2 In a Hyper-Connected World, Google makes sure Everything is Free TomTom Google Maps Navigation Western Europe World 99,99 € 00,00 €
  13. 13. • Frozen in time • Real Time• One-size-fits-all • Personalized• One-way • Interactive• Linear • Random• Limited Space • Unlimited Space• Static • Moving• Individual • Networks• Paying • Freebies
  14. 14. • Frozen in time • Real Time• One-size-fits-all • Personalized• One-way • Interactive• Linear • Random• Limited Space • Unlimited Space• Static • Moving• Individual • Networks• Paying • Freebies
  15. 15. Tap the Power of Connections. Picture by Photos from the Vault on Flickr
  16. 16. The inherent viral power of social networks182 friends 430 friends 87 friends 417 friends
  17. 17. Unique reach of almost 1000 users 23 friends 62 friends 182 friends 87 friends 430 friends 73 friends 417 friends 54 friends
  18. 18. Should you join the social media zeitgeistor dabble around the edges in a wait-and-see stance?
  19. 19. Unique visitors Registered Users Games played 400.000 319.486 300.000 200.000 100.000 109.884 81.000 100.000 75.000 33.000 8.500 15.000 35.902 02005 - Online games 2007 - Bigger than life game 2009 - Max It
  20. 20. Conversion Rate33% traditionally ~10%
  21. 21. Traditional Facebook { 40.000 15.645 30.00035.902 20.000 20.257 10.000 0
  22. 22. Time spent00:09:01
  23. 23. Total seconds spent104.413.192 based on 193.000 visits
  24. 24. TV spots3.480.433 based on 193.000 visits
  25. 25. Many clients jumped the band wagon since and they were damn right doing so.
  26. 26. NEW SUPE EXCIT R IN VERS G IONmmsopeenrij.be
  27. 27. The incentive is the “reason to believe”
  28. 28. Wrong, it’s the game, the social object. Social Object theory* is the belief that all successful social media interactions center on an object. The social object is the centerpiecein a dialogue between two or more people. * theory by Jyri Zengeström, Co-founder of Jaiku, Product Manager of Social & Mobile at Google
  29. 29. Games played 205.530 205.530 154.147,5 102.765 51.382,5 02010 - M&M’s-op-een-rij (2 weeks)
  30. 30. Time spent00:09:13
  31. 31. A Couple of things to CHEW on.
  32. 32. A Couple of things to CHEW on.
  33. 33. Media means People. Not paper.You need a Social Media Strategy. Today. You need a Social M ed Re-allocate if neceia Budget. ssary.Build experiences, not advertising.Tap the connections of networks .

×