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Pantaloons Branding research.pptx

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Pantaloons Branding research.pptx

  1. 1. Company details : ◄ Pantaloons began in 1997 as a Future Group company in the quest to equip the emerging Indian middle-class with an indigenous fashion retail format ◄ The brand now retails 200 brands, chain of 275 fashion stores across, in 136 cities/towns, and retail space of 3.80 million square feet ◄ It operates across categories of casual wear, ethnic wear, formal wear, party wear and active wear for men, women and kids. Non-apparel products include footwear, handbags, cosmetics, perfumes, fashion jewelry and watches ◄ Pantaloons today retails over 200 licensed and international brands, including 20+ exclusive brands ◄ Headquarters is in Mumbai, Maharashtra, India and Founded in1997 ◄ Key people :- Subal C.H. kundu & Santanu kundu (Managing Directors) Sangeeta Pendurkar (CEO) S. Visvanathan (CFO) Suraj Bahirwani (COO)
  2. 2. ◄ The Pantaloons exclusive bouquet brand includes o Rangmanch o Ajile, Honey o Akkriti o Chalk o Annabelle o Trishaa o Alto Moda o Poppers o Chirpie Pie ◄ It also features brands licensed on a long- term basis o Bare o Rig o SF Jeans o Byford o JM Sports o Lombard ◄ Pantaloons also hosts Madura F&L's brands oLouis Philippe, oVan Heusen, oAllen Solly, oPeter England and oPeople in menswear oVan Heusen and Allen Solly in womenswear, oAllen Solly Junior
  3. 3. Pantaloons offers online purchases : ◄ Pantaloons is available on all leading e-commerce portals ◄ Pantaloons enjoys a loyal customer base of 10.0 million (as of 31st March 2018), which is one of the largest among apparel retailers in the country ◄ It runs its own four-tier loyalty programme called “Greencard” ◄ The comprehensive marketing strategy of Pantaloons is a mix of traditional and new-age communication. It also exploits digital media to reach out to the Internet community ◄ Additionally, it runs varied store and brand launch events and promotions, besides corporate tie-ups to enhance brand visibility and recall
  4. 4. SWOT analysis : Strengths : ◄ Reputation for value for money(Competitive pricing), convenience and wide range of products all in one store ◄ Highly Strategic human resource management and development. It invests time and money in training people, and retaining them ◄ Its presence in the phoenix mall ◄ Women clothing makes the 70% of the outlet which earns enormous profit due to easy access and affordibility to the women in working sectors ◄ Most trusted and respected brand by the consumers ◄ It is always updated with changing consumer preferences
  5. 5. ◄ Pantaloons offers a wide variety of clothes for men, women and children ◄ Advertising, branding and discounts have enabled the brand to capture the youth ◄ Have a lot of brands at reasonable rates ◄ The store is huge and usually quite empty so it's quite peaceful to shop here. No longer lines at the fitting rooms either ◄ Its on ground floor of the mall Strengths :
  6. 6. Weaknesses : ◄ Intense competition from retail stores in the same mall and online shopping brands ◄ Too many options for customers hence high brand switching cost and low brand loyalty ◄ Sizes are an issue. We could sometimes not find the right size. They should keep more stock ◄ Located in Kurla Market city which is not convenient to visit at all times due to traffic and distance issues ◄ AC's here are not working properly. Feels suffocation
  7. 7. Opportunities : ◄ The Indian market is projected to grow making India one of the largest consume markets in the world ◄ Pantaloons can increase the footfalls by using – TV commercial promotions to attract middle class ◄ Emerging Market Trends : o As fashion is taking away the society with storm so Pantaloons is a perfect place for the people who love varieties and changing trends o By introducing low cost brand, which can attract the middle class people
  8. 8. Threats : ◄ A slow economy or financial slowdown could have a major impact on pantaloons retail India business and profits ◄ Consumer lifestyle changes could lead to less of a demand for pantaloons retail India products/services ◄Price wars between competitors, price cuts and so on could damage profits for pantaloons retail India ◄The actions of a competitor could be a major threat against pantaloons , for instance, if they bring in new technology or increase their workforce to meet demand ◄Shopping Culture: o Shopping culture has not developed in India as yet. Even now malls are just place to hang around with family and friends and largely confined to window-shopping o Online shopping is emerging trend in consumers due to convenience which is taking away market share of retailers like Pantaloons
  9. 9. “ Pantaloons in our opinion..
  10. 10. Infrastructure and facilities ◂ Attractive elements of store interiors ◂ Lights: The store is full lights which directly helps their products to look bright and colorful ◂ Adequate numbers of air conditioners are present to comfort customers ◂ Changing rooms available which avoids long queues of people waiting for trials ◂ Lockers: Many locker with handy token present at the entrance only ◂ Mirrors : The use of mirrors are just on another level , number of mirrors are nearly equal to number of display and they are convenience and ease providers to customers
  11. 11. Category and product placement : ◂ 70% of the pantaloons store is occupied by the ladies apparels ◂ We enter and see the left side is the ladies section, on the right side the section had clothing for girls of age group 6-12 years ◂ On the left there is lingerie section ◂ Ahead on the right, clothing for boys of age group 6-12 years and in the last there is the section for males ◂ Kids section and for infants of 0-1 years the section is on the right side after the ladies section ◂ According to our research 70% - ladies section 25% - gents section 5% - others
  12. 12. Visual merchandising and instore branding Live mannequins is a unique new concept in store merchandise display, pantaloons being one of the first stores to introduce it
  13. 13. ◄ Merchandise displayed on the mannequins (either stand alone or clustered) by mixing clothes and accessories of different brands put together for a complete look ◄ There are A4 sized shelf talkers that tells the customer which product is from which brand ◄ The store usually follows a color theme, a light to darker shade of clothes with varying sizes ◄ Smaller “quick pick up” products such as hairbrushes, clips etc are kept near billing counter ◄ The concept of “Fashion Friday” ◄ They believe in fresh fashion and they say they bring something new to customers every week
  14. 14. Initiatives to improve customer experience in the store : Fill the customer gap By giving good services to cusomer and focussing more on QCD i.e Quality, cost, and delivery Must provide the customers ◄ Reliability ◄ Responsiveness ◄ Assurance ◄ Empathy ◄ Tangibles Customer delight and pleasure Giving special offers and discounts and making the product affordable to middle class people that could get customer loyalty
  15. 15. Initiatives to improve customer experience in store : ◂ Store Design : Pantaloons’ could use wooden shelves at its outlets to create an element of elegance and ensure visual appeal ◂ Layout : Wider aisles could create a visual appeal and facilitate better visibility of shelves and displayed merchandise ◂ Visible Signage : It would save time for customers and present an orderly view of the outlet. Further, prices of merchandise need to be conspicuously displayed ◂ Flexibility : Bringing in much more varieties and more sizes at an affordable rate
  16. 16. Initiatives to improve customer experience in store : ◂ Fresh Stocks: Damaged old stocks, obsolete products should be taken off shelves to help accommodate products better ◂ Atmospherics: Improved air conditioning and good scent and aroma be better managed to facilitate longer shopping ◂ Variety: Provide much more varieties and free sizes and keep include more in gents section and other sections ◂ Technology: Better technology should be brought in for processing transactions and reducing queue waiting time
  17. 17. Sales persons and their attitude : ◄ The sales persons should be patient while handling customers, as many customers feel disappointed by the rude behavior of sales persons ◄ Delayed billing, system getting crashed very often, wage commitment on alteration timings ◄ Overall our experience was good in pantaloons
  18. 18. Made by : group 7 (MMS A) Arba Ahmed Azra Gite Ayesha Khan Adnan Patel Asif Shaikh Baburaza Shaikh A fun fact pantaloons got its name from a hindi word “patloon” Thank you

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