Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Impossible Brief / The Museum of Man

1,688 views

Published on

My entry to Saatchi's Impossible Brief question

Published in: News & Politics
  • Be the first to comment

  • Be the first to like this

The Impossible Brief / The Museum of Man

  1. 1. rough a glass, darkly / e Museum of Man Aditya Anupkumar
  2. 2. e idea •  Build the Museum of Man in Jerusalem •  It will be independent of the peace process •  It will be about the future, not the past Aditya Anupkumar
  3. 3. e insight, the hypothesis •  Blood ows through all our veins, it tells us we are alive •  It tells the story of humanity – of our humanity •  It tells the story of human legacy – what binds us to our past, and sets us on our future paths •  Blood has been the epicenter of both incredible compassion and incredible con ict, throughout history •  A blood-oath is just about the strongest form of pledge someone can make •  It is something we would not readily break Aditya Anupkumar
  4. 4. e execution •  e museum will accept one drop of blood from each other •  e giving of blood signi es an oath •  An oath, to never partake in violence again •  It signi es the belief that any blood that could have been shed in ones’ name already has been, voluntarily – and that it has been shed in the name of peace, not war •  e blood, and the names will be saved for posterity Aditya Anupkumar
  5. 5. e hope •  e museum will be a landmark dedicated to the promise of peace •  e hope is, that anyone, from anywhere in the World be able to come to Jerusalem, and make their pledge •  at Jerusalem will no longer be a landmark of religion, but of a fundamental belief in human goodness •  It is not panacea to the Israeli-Palestinian con ict, but it will certainly go a long way in making the World a little less violent, by creating the promises of a little more hope Aditya Anupkumar

×