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Hulu

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Business Model Analysis for Hulu

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Hulu

  1. 1. Team E!Stayin’ alive
  2. 2. Team E!
  3. 3. Team E!Content Consumption Model Payment   Medium   Behavior  Bought   Locally  Hosted   Single-­‐Use  Subscribed   Streamed   Ritualis:c  Subsidized  
  4. 4. Team E!Content Consumption Model Payment   Medium   Behavior  Bought   Locally  Hosted   Single-­‐Use  Subscribed   Streamed   Ritualis:c  Subsidized  Bought  -­‐>  Locally  Hosted  -­‐>  One-­‐off   Subscribed  -­‐>  Hosted/Streamed  -­‐>  Either  Subsidized  -­‐>  Streamed  -­‐>  Ritualis:c  
  5. 5. Team E!Content Consumption Model Payment   Medium   Behavior  Bought   Locally  Hosted   Single-­‐Use  Subscribed   Streamed   Ritualis:c  Subsidized  Bought  -­‐>  Locally  Hosted  -­‐>  One-­‐off   Subscribed  -­‐>  Hosted/Streamed  -­‐>  Either  Subsidized  -­‐>  Streamed  -­‐>  Ritualis:c  >>  Implica:ons  for  Users  >>  Implica:ons  for  Content  Creators  >>  Implica:ons  for  Adver:sers  in  Subsidized  Model  
  6. 6. Team E!Competitive Landscape hulu streamed aggregated
  7. 7. Team E!Pressure from all sides! hulu streamed aggregated Streamed/On Demand Netflix Amazon
  8. 8. Team E!Pressure from all sides! hulu streamed aggregated Sold/On Demand Apple Google Play Amazon Streamed/On Demand Netflix Amazon
  9. 9. Team E!Pressure from all sides! hulu streamed aggregated Sold/On Demand Apple Google Play Amazon Mirrors NBC.com FOX.com ABC.com Streamed/On Demand Netflix Amazon
  10. 10. Team E!Pressure from all sides! hulu streamed aggregated Sold/On Demand Apple Google Play Amazon Mirrors NBC.com FOX.com ABC.com Free YouTube Vimeo Streamed/On Demand Netflix Amazon
  11. 11. Team E!Pressure from all sides! hulu streamed aggregated Sold/On Demand Apple Google Play Amazon Mirrors NBC.com FOX.com ABC.com Free YouTube Vimeo Streamed/On Demand Netflix Amazon
  12. 12. Team E!Original Content
  13. 13. Team E!Platforms as profit centers through content
  14. 14. Team E!System Lock-in Total Customer Solutions Best Product Proprietary Standard Low Cost Dominant Exchange Exclusive Channel Horizontal Breadth Redefining Customer Relationships Differentiation Customer Integration Platform Strategy Enabling  through  technology  
  15. 15. Team E!System Lock-in Total Customer Solutions Best Product Proprietary Standard Low Cost Dominant Exchange Exclusive Channel Horizontal Breadth Redefining Customer Relationships Differentiation Customer Integration Platform Strategy Enabling  through  technology  
  16. 16. Team E!System Lock-in Total Customer Solutions Best Product Proprietary Standard Low Cost Dominant Exchange Exclusive Channel Horizontal Breadth Redefining Customer Relationships Differentiation Customer Integration Platform Strategy Enabling  through  technology  
  17. 17. Team E!Implications for advertisers •  Better analytics •  Better targeting •  Re-targeting •  Innovative Ad Formats
  18. 18. Team E!Fín

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