Effects of collagen
Pre- Sales Analysis
“…people here are very , very conscious of how they look” – Mike
Breen, author of The Koreans.
Biggest market - cosmetic products and medical tourists.
Cosmetic and health market booming.
Forms of Collagen already in the market.
High investments by aesthetically conscious consumers.
• Men’s cosmetic product
• International expensive
• Opportunity to enter all
the markets from South
East Asia market.
• Few vegetarians.
absorb in the
intestine and not in
“Premium” is the
willing to pay GBP
150 for a cream.
• Approx. foreign tourists - 11.1 million.
• Skin care market worth – GBP 5.03 BM.
• 2010-’11-’12, more than 80% consumers have increased their
spending on anti-ageing products and services.
• Anti-ageing market expanded – GBP 3.7BM (’07) – over GBP
6.19BM (’12) due to factors like booming sales, increasing internet
retail and a growth in the men’s cosmetics sector.
• Market forecast predicts a rise of 2.4% in women’s income till 2015,
a direct relation to market potential and size for skin care products.
All you need to do is explain to your
One in five women in Seoul have gone under the knife.