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Indie game marketing: Pemasaran Game dengan Bujet Minimalis

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Marketing menjadi hal Penting agar Game memiliki Download yang tinggi dan tentunya diikuti penjualan yang tinggi pula.

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Indie game marketing: Pemasaran Game dengan Bujet Minimalis

  1. 1. MARKETING PemasarangamedenganbujetminimALIS #indiedev #gamedev #indiegamemarketing #adhicipta Adhicipta R. Wirawan @adhicipta Founder & CEO Mechanimotion Surabaya Indie Game Marketing – Contact: adhi@mechanimotion.com INDIE GAME
  2. 2. Agenda 1. Mengapa Indie Game Dev. Membutuhkan Marketing? 2.Kapan Marketing harus dilakukan? 3. “To-Do List” Indie Game Marketing 4.Kesimpulan Indie Game Marketing – Contact: adhi@mechanimotion.com
  3. 3. S1 Jurusan Akuntansi – Fakultas Ekonomi Universitas Surabaya S2 Magister Akuntansi – Fakultas Ekonomi & Bisnis Universitas Airlangga Pendidikan Profesi Akuntansi – Universitas Surabaya Intellectual Properties for Creative Industry – Ministry of Economy, Trade, & Industry Japan Indie Game Marketing – Contact: adhi@mechanimotion.com About Adhicipta R. Wirawan
  4. 4. Adhicipta R. Wirawan 2012-2015
  5. 5. Adhicipta R. Wirawan 2012-2015
  6. 6. Tonton Segera di UseeTV
  7. 7. Indie Game Marketing – Contact: adhi@mechanimotion.com
  8. 8. Indie Game Marketing – Contact: adhi@mechanimotion.com Download Gamenya di: Google Play
  9. 9. Indie Game Marketing – Contact: adhi@mechanimotion.com
  10. 10. Indie Game Marketing – Contact: adhi@mechanimotion.com
  11. 11. Indie Game Marketing – Contact: adhi@mechanimotion.com
  12. 12. Indie Game Marketing – Contact: adhi@mechanimotion.com AYO Segera Download Demo ORBIZ
  13. 13. Indie Game Marketing – Contact: adhi@mechanimotion.com
  14. 14. Indie Game Marketing – Contact: adhi@mechanimotion.com
  15. 15. Indie Game Marketing – Contact: adhi@mechanimotion.com
  16. 16. PART 1 Mengapa Indie Game Dev. Membutuhkan Marketing?
  17. 17. Fakta#1 Rata-rata aplikasi baru di Google Play Store adalah 200.000 per bulan Statista 2015 Indie Game Marketing – Contact: adhi@mechanimotion.com
  18. 18. Fakta#2 Hanya 25% iOS indie developers Menghasilkan $30,000 Streaming Colour Studios Indie Game Marketing – Contact: adhi@mechanimotion.com
  19. 19. Fakta#3 Steam Reaches 100 Million Users And 3,700 Games Valve's online platform has added 25 million new accounts since January; more than 1,300 titles added to Steam so far in 2014. http://www.gamespot.com Indie Game Marketing – Contact: adhi@mechanimotion.com
  20. 20. “Marketing is one third of your chance at success.” - Joost van Dongen, Ronimo Games Indie Game Marketing – Contact: adhi@mechanimotion.com
  21. 21. PART 2Kapan Marketing harus dilakukan?
  22. 22. Marketing = Customer Development Indie Game Marketing – Contact: adhi@mechanimotion.com
  23. 23. Game Design Prototyping Playtest Asset Production Programming Playtest Game Launch Indie Game Marketing – Contact: adhi@mechanimotion.com MarketingI MarketingII MarketingIII ● Landing Page ● Facebook Fan Page ● Twitter ● Youtube ● Game Dev. Log ● TIGSource ● GamedevID ● Juara 1 UMN PROTO WAR 2014 Studi Kasus Game ORBIZ ● Teaser Video ● #screenshotsaturday ● #indiedev ● #gamedev ● IndieDB ● Gamejolt ● Youtubers Gamers ● The Most Innovative Game IN.GAME 2015 ● Merit Award – Game Category INAICTA 2015 ● Press Release ● Square Enix Collective ● Kickstarter ● Steam Greenlight
  24. 24. Landing Page ORBIZ
  25. 25. Cara Membangun Interaksi di Media Sosial DON'T Spamming screen shoot dulu gan! KESALAHAN ● Karya Anda bukanlah sampah, jangan malu dan rendah diri dengan karya yg sudah anda kerjakan dengan susah payah. ● Tidak ada hashtag terkait. ● Buat kalimat tanya untuk mengundang interaksi. DO Halo temen2 #gamedevid, bagus mana UI yg atas atau bawah? #indiedev #gamedev Detilnya di http://bit.ly/orbizgamejolt TIPS ● Sampaikan salam singkat ● Buat kalimat tanya ● Berilah hashtag terkait ● Bagian akhir kalimat buat CTA (Call to Action) berupa hyperlink Indie Game Marketing – Contact: adhi@mechanimotion.com
  26. 26. TIPS PEDEKATE dengan Youtubers ● Lakukan pendekatan awal dalam bentuk apresiasi berupa komentar di video channel, twitter, facebook, dll. ● Pelajari profil youtubers dari akun medsos serta video2 yang ia miliki. ● Berpikirlah Manfaat apa yg diinginkan youtubers untuk audiensnya. Jangan egois sekadar ingin di-review. ● Jangan kecewa jika pedekate anda gagal, masih ada ribuan youtubers lainnya. ● Berterima kasihlah saat game Anda di-review secara personal (PM/DM) dan lewat medsos. ● Promosikan video review ke fan base game untuk meningkatkan traffic di channel youtuber tsb. ● Lakukan ini semua dengan ketulusan bukan sekadar kebutuhan Indie Game Marketing – Contact: adhi@mechanimotion.com
  27. 27. Hingga saat ini lebih dari 5000 orang mengakses informasi game ORBIZ dan lebih dari 500 orang dari berbagai negara mendownload demo game ORBIZ Data diolah dari Gamejolt, IndieDB, Twitter, Facebook, dll. Indie Game Marketing – Contact: adhi@mechanimotion.com
  28. 28. Bangunlah Fan Base Sejak Awal Dan Mereka AkanTumbuh Bersama Game yang akan dirilis
  29. 29. PART 3“To-Do List” Indie Game Marketing
  30. 30. 5 Must-Have Marketing tools kit: 1. TrailerVideo 2.Screenshots 3.Press Release 4.Landing Page 5.Development Blog Indie Game Marketing – Contact: adhi@mechanimotion.com Sumber: http://www.indiegamegirl.com
  31. 31. #1 - TRAILER VIDEO Best Practices: 1. 90 seconds or less 2. Attention-grabbaing intro 3. Music/sound effects 4. In-game footage 5. Reviews (if possible) 6. End with next steps Indie Game Marketing – Contact: adhi@mechanimotion.com Sumber: http://www.indiegamegirl.com
  32. 32. #2 - SCREENSHOTS Best Practices: 1. High resolution 2. Excellent composition 3. Well lit 4. Engaging scene Indie Game Marketing – Contact: adhi@mechanimotion.com Sumber: http://www.indiegamegirl.com
  33. 33. #3 - PRESS RELEASE Best Practices: 1. Grab attention and summarize theme/important info in first paragraph 2. Use quotes 3. Company and contact info 4. Send with screenshots and trailer video 5. Use in-text hyperlinks Indie Game Marketing – Contact: adhi@mechanimotion.com Sumber: http://www.indiegamegirl.com
  34. 34. #4 - LANDING PAGE Best Practices: 1. Remove navigation 2. Grabbing headline 3. Social sharing icons 4. Strong call-to-action button 5. Trailer video 6. Captivating screenshots 7. Testimonials/reviews 8. Contact and press kit Indie Game Marketing – Contact: adhi@mechanimotion.com Sumber: http://www.indiegamegirl.com
  35. 35. http://www.indiegamegirl.com/landing-page-design-and-how-to-use-it-to-sell-your-indie-game/ Indie Game Marketing – Contact: adhi@mechanimotion.com
  36. 36. Indie Game Marketing – Contact: adhi@mechanimotion.com #5 - DEVELOPMENT BLOG Best Practices: 1. Post x1 per week min 2. Use images 3. Link from home page 4. RSS feed 5. Email subscription 6. Social subscription 7. Social sharing buttons 8. Promotion at posts’ end Sumber: http://www.indiegamegirl.com
  37. 37. Extra Stage? Latihan Membuat Rencana Strategi Marketing BONUS
  38. 38. Concept Art | Henrik Meyer Solhaug Lara Croft and landscape concept art Indie Game Marketing – Contact: adhi@mechanimotion.com Buatlah 1 judul game beserta deskripsinya dalam 1 kalimat (max.140 characters) dari salah satu ilustrasi di atas!
  39. 39. Formula Indie Game Marketing 1. Apakah genre game yang dibuat? 2.Siapakah target gamer yang dituju? 3.Apakah Platform game yang dibuat? 4.Adakah komunitas penggemar genre game Anda? 5.Siapakah influencer (blogger/youtuber/dll.) yang mempengaruhi keputusan gamer? 6.Bagaimana upaya yg harus Anda lakukan untuk berinteraksi dengan komunitas dan para influencer berdasarkan platform, target, dan genre di atas? Indie Game Marketing – Contact: adhi@mechanimotion.com
  40. 40. PART 4Kesimpulan
  41. 41. Kesimpulan ● Persaingan antar game sangat tinggi sehingga dibutuhkan “marketing” untuk memenangkan persaingan. ● Marketing harus dilakukan sejak awal game dikembangkan sehingga fan base bertambah hingga game dirilis. ● Ada 5 marketing tools kit untuk game yang dibuat yaitu 1)TrailerVideo. 2)Screenshots. 3)Press Release. 4)Landing Page. 5)Development Blog ● Lakukan evaluasi berkala dari jumlah traffic setiap channel marketing (twitter, facebook, dll.) dan perbaiki strategi indie game marketing Anda! Indie Game Marketing – Contact: adhi@mechanimotion.com

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