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10 Fascinating Google Adwords Facts


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Google Adwords is a very useful tool for businesses of all sizes, and when used with care can provide a great source of revenue for organisations. Here, Adhere Training look at some of the most interesting facts about Adwords from the past few years.

Published in: Business, Technology
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10 Fascinating Google Adwords Facts

  1. 1. 10 Adwords Facts Fascinating Adwords Facts & Statistics About Google Adwords. 0844 846 3866
  2. 2. Revenue… 97% of Google’s revenue comes from Advertising. (Google Investor Relations)
  3. 3. Ad Spots… For high commercial intent search queries, the top three ad spots take about 40% of the clicks on the page. (The War on Free Clicks)
  4. 4. It works… Businesses make an average of $2 in revenue for every $1 that they spend on AdWords. (Google Economic Impact Report)
  5. 5. Reach… Google display campaigns reach 80% of global internet users. (Google Benchmarks & Insights)
  6. 6. Conversion… Yankee Candles reports that remarketing allowed increased conversion rates by 600% while cutting cost per conversion by 50%. (Adwords Blog)
  7. 7. Just one client… Amazon spent an estimated $55.2 million on AdWords advertising in 2011. (Breaking Down Google’s 2011 Revenues)
  8. 8. Expensive Keywords… Finance and insurance keywords are some of the most expensive, with some demanding costs per click over £35. (The 20 most expensive keywords in Adwords)
  9. 9. Popularity… 99% of Google’s top 1000 clients run campaigns on the Display Network & YouTube. (Google)
  10. 10. Click through… The average click- through rate for an ad in the first position is 7.94%. (Accuracast)
  11. 11. Click through… Consumers exposed to display ads are, on average, 155% more likely to search for brand-specific terms. (Specific Media)
  12. 12. For more information: Adhere Training offer workshops on Google Adwords, as well as on how to tackle SEO for your small business. If you’d like to know more about our training workshops; Call: 0844 846 3866 Visit:
  13. 13. Reference: These statistics were taken from WordStream’s “25 Fast Facts About Adwords” – available to view by clicking the link.