1.
10 Adwords
Facts
Fascinating Adwords Facts & Statistics
About Google Adwords.
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2.
Revenue…
97% of Google’s
revenue comes
from Advertising.
(Google Investor Relations)
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3.
Ad Spots…
For high commercial
intent search queries,
the top three ad spots
take about 40% of the
clicks on the page.
(The War on Free Clicks)
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4.
It works…
Businesses make an
average of $2 in
revenue for every $1
that they spend on
AdWords.
(Google Economic Impact Report)
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5.
Reach…
Google display
campaigns reach 80%
of global internet
users.
(Google Benchmarks & Insights)
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6.
Conversion…
Yankee Candles reports
that remarketing allowed
increased conversion rates
by 600% while cutting cost
per conversion by 50%.
(Adwords Blog)
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7.
Just one client…
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Amazon spent an
estimated $55.2 million
on AdWords advertising
in 2011.
(Breaking Down Google’s 2011 Revenues)

8.
Expensive Keywords…
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Finance and insurance
keywords are some of
the most expensive, with
some demanding costs
per click over £35.
(The 20 most expensive keywords in Adwords)

9.
Popularity…
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99% of Google’s top
1000 clients run
campaigns on the
Display Network &
YouTube.
(Google)

10.
Click through…
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The average click-
through rate for an ad in
the first position is
7.94%.
(Accuracast)

11.
Click through…
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Consumers exposed to
display ads are, on
average, 155% more
likely to search for
brand-specific terms.
(Specific Media)

12.
For more information:
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Adhere Training offer workshops on
Google Adwords, as well as on how to
tackle SEO for your small business.
If you’d like to know more about our
training workshops;
Call: 0844 846 3866
Visit: www.AdhereTraining.co.uk

13.
Reference:
These statistics were taken from WordStream’s “25
Fast Facts About Adwords” – available to view by
clicking the link.