What you should be doing with your
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1. Know Your Customer
The more you really know and
understand your customers, the
better you can present your
products and services to meet the
If you understand your
customer, you can speak to them.
2. Know Your Product
Look at your products and services
with a fresh eye. Don’t get caught up
in what you are selling without
understanding the changing market
Do your customers want what you
Will they continue to want what you
How can you improve what you
3. Know Your Message
Make sure that you fully understand what
you are trying to tell your target market.
If you are are listing features of your
product or service, make sure that you
combine these with the benefits that they
will have for the customer or client.
This is the key to effective marketing, as well
Everything you do, every message you send,
and every phone call you make must be
consistent with brand image and identity.
An identity is part of a message, so make sure
that you are instantly recognisable.
Your customers are very specific, and
they are all individuals with certain
interests and attitudes!
Even if you are appealing to a mass
market, there will be differences in
Make sure you understand the differences
among your customers and clients.
6. Multiple Marketing Channels
Use a number of different marketing channels to
portray your message to your audience, including:
Word of Mouth
Old School Methods (Print / Advertising)
This time, we are talking about consistency of
Keep plugging away, never stop your
marketing, no matter how safe you consider
your client base to be.
Also, never “Blitz” your marketing in one fell
swoop, as nobody wants to receive 3
marketing emails in a week.
Balance your efforts in a measured way.
8. Test New Ideas
Be innovative with your products and
the marketing of your products.
Try things that aren’t being tried by
Make sure that your campaigns
Develop new products and services.
Measure, measure, measure!
Measure what works with your marketing
campaigns. Data is essential for this, and
keeping track of campaigns through
effective CRM can let you know what to
continue and what to drop.
There will always be trial and error, so
make sure you can know what your errors
10. Don’t Ignore Existing Clients!
Although many businesses are focused on
growing their client base, you mustn’t forget the
importance of existing clients.
Providing a great service will keep them
interested in your business, so there is much
more chance of an up-sell if you have other
brilliant things to offer.
If you want more information about training
workshops for businesses, get in touch with
Adhere Training on:
0844 846 3866