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Génération de leads en B2B : quel marketing Mix mettre en oeuvre ?

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Club B2B du 20 janvier 2016
Xavier Monty, Global Social Media Director, Global Marketing de Sage

Published in: Marketing
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Génération de leads en B2B : quel marketing Mix mettre en oeuvre ?

  1. 1. Social Communities @Sage Xavier Monty Global Social MediaDirector @xaviermonty 1/19/16 1
  2. 2. What are our Social Communities? Facebook is #1 1/19/16 2
  3. 3. How do we address social communities as a Brand? 1/19/16 3
  4. 4. Understanding the buyers 75% of B2B buyers check on social before contacting a Brand 1/19/16 4
  5. 5. 1/19/16 5
  6. 6. Organic content Versus Boosted content 1/19/16 6 Coming from Social Bakers Analytics
  7. 7. How do we address social communities with colleagues? 1/19/16 7
  8. 8. At Sage we are building an Army of 14000 Social Sellers. 1/19/16 8
  9. 9. Social is for everyone: Start with the Execs 1/19/16 9 Stephen Kelly voted most social CEO from UK FTSE 100 Companies
  10. 10. Social for Everyone Sociable Day 1/19/16 10 Sage Social Friday #SageSocialFriday
  11. 11. Social Selling & Social Advocacy Social Selling Days 1/19/16 11 Sociabble Platform
  12. 12. Social Media Monitoring 1/19/16 12
  13. 13. Social Media Monitoring Developping a Metrics Culture 1/19/16 13
  14. 14. Global Demand Centers 1/19/16 14
  15. 15. Sage Global Demand Centers • Strategy • Lead for global programs and campaigns • Social Selling Enablement • Content • Social Monitoring Local Execution 1/19/16 15
  16. 16. Questions? Xavier.monty@sage.com

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