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Easiware : Le pétillant au service de l’excellence marketing B to B?

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Le pétillant : voici la clé du succès du marketing d’easiware.
Cet éditeur de logiciel CRM pour services clients, bien entendu, pétillants!

Ils nous ont livré leur potion magique pour obtenir de la visibilité & générer des leads tout en étant un petit poisson français dans un océan de grands acteurs américains.

Vous voulez connaître la recette? Du contenu, 1blog, 1site media, 1ton décalé, du pragmatisme, de l’humour et 1 équipe couteau suisse capable de mettre en œuvre toutes ces idées pétillantes!

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Easiware : Le pétillant au service de l’excellence marketing B to B?

  1. 1. !!! !! "#!$%&'(()*& )+!,#-.'/#!0#!(1#2/#((#*/# 3)-4#&'*5!676!8 Charlotte Desrosiers - Directrice Marketing 06 14 17 69 22 - charlotte.desrosiers@easiware.fr 16 rue Médéric Paris 17e
  2. 2. !"#$%&'%() !"#$"%&'()*+),(-&(./"01&(2(/3&4--&#(&5(-&#(677&-#(&'536'5#(#"884#64&'5(-639&:&'5(7/"3(6-4:&'5&3(-&(747&(;&('/53&("'4$"&(1<3/#(0/::&3046-= >&7"4#()*+),('/"#(6?/'#(600&"4--4(;&#('/"?&6"@(1<3/#,(&5(-2===(A6('&(#"884#645(7-"#(B C/"#(6?/'#(;"(536?64--&3(&'0/3&(7-"#(#"3('/53&(notoriété(&5(:&553&(&'(7-60&("'&(?364&(#5365<94&(;&(génération de leads= !"#$"*'%+,-.#$$ Qualitatifs D53&(?",(0/''"(&5(3&0/''"(6"73E#(;&('/#(04.-&#(734/345643&#(F(>43&054/'(:63G&54'9,(3&-654/'(0-4&'5,(#&3?40&(0-4&'5(=== Quantitatifs H<'<3&3(5/"I/"3#(7-"#(;&(-&6;#($"6-484<#=(J&(5/"5(&'(3&';6'5(1&"3&"@('/#(0-4&'5#,(5/"5(&'(/8836'5("'&(&@7<34&'0&(7<54--6'5&(B /0"*1234,-5(% C/"#(#/::&#(&'()*+K(673E#(!L= M/"5&(-6(H6"-&(&#5(/00"7<&(763(-&#(<;45&"3#(;&(LNO(6:<34064'#(&5(6"53&#(9<6'5#(;"(:6301<=== M/"5&(P(C/'(B(L63("'&(&'53&734#&(7&"7-<&(;Q433<;"054.-&#(H6"-/4#(3<#4#5&(&'0/3&(&5(5/"I/"3#(2(-Q&'?614##&"3=( J&(5/"5(6?&0("'&(<$"47&(&5("'(.";9&5(3<;"45R( S-/3#($"&--&(&#5('/53&(potion magique P L/::&'5(8643&(7/"3(/.5&'43("'&(936';&(?4#4.4-45<(5/"5(&'(<56'5("'(7&545(T7/4##/'U(#"3(-&(:6301<(#&:.-6.-&(2("'&(63:<&(;&(:63G&5&"3(P( >&7"4#()**V,(easiware(&#5("'(<;45&"3(;&(-/9404&-(LNO,(6"(#&3?40&(;&#(&'53&734#&#(7<54--6'5&#= 67411%&8%0(#"3(-&(:6301<(836'A64#($"4(0165/"4--&(-&#(9<6'5#(6:<34064'#=
  3. 3. !"#$%&'"#(")&*+,(-.%/& i.e. notre stratégie 1 responsable marketing 0120 0123 1 responsable marketing 1 stagiaire webmarketeur 1 agence de contenu 0124 1 responsable marketing 1 stagiaire webmarketeur 1 agence de contenu 1 directrice marketing 1 stagiaire webmarketeur 1 alternante webmarketeur 1 stagiaire lead manager 1 freelance de contenu 0125 Notrepétillanteéquipe Se battre sur une philosophie et non sur des fonctionnalités face à nos concurrents Notre philosophie « Rendre heureux les clients en offrant une expérience pétillante » Un univers de marque !"#$%&%'())*#+,-(.,$/ 0"$#+%1+$($%1"(22",%,+%3.(22+ 4.5.(2%(,'())*#+,$/ 0"$#+%3+($%5"6$(6%7%1.#3+#%8% '+2%9"55+2%&%'+2%)+55+2 13:$;$%<:=8%'+2%+,$#+1#(2+2/ >))#(#%8%-9.<:+%(,2$.,$ :,+%+?1*#(+,-+%1*$(33.,$+%@ toujours malin... A#":6+#%3+%5"B+, 2(513+%+$%*-","5+ 1":#%).(#+%1.#3+# '=+.2(C.#+%":% -.1$+#%'+2%2:1+#2 3+.'2%<:.3()(*2%1":# ,"2%9*#"2 -"55+#-(.:?/ Inbound marketing 0":2%.113(<:",2%3.%5*$9"'+%7 ).(#+%6+,(#%8%,":2%3+2%1#"21+-$2D 13:$;$%<:+%'=.33+#%3+2%-9+#-9+#/ E#*+#%'",-%':%-",$+,:D%':%-",$+,: +$%+,-"#+%':%-",$+,:D 3+%1#"5":6"(# 1:(2%3+%$#.,2)"#5+#%+,%3+.'/ A":$%+,%2+%1"2($(",,.,$ -"55+%'+2%+?1+#$2/ Etre pétillant F:+%G.%2"($%8 3=(,$+#,+%":%8%3=+?$+#,+%@ 0":2%).(2",2 '+2%-9"2+2%2*#(+:2+2 2.,2%,":2%1#+,'#+ .:%2*#(+:?/ 0":2%2":9.($",2%7 '",,+#%3+%2":#(#+D H$#+%2(513+D%I+.:%+$/// Couteau Suisse J$#+%-.1.I3+ '=.6"(#%'+2%('*+2 +$%'+%3+2%5+$$#+ +,%13.-+%8%KLLM +,%(,$+#,+D%+$%-+ 13:2%6($+%<:+%3. 3:5(N#+%@
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