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Video Marketing Stats
The Top
17for
2017
Now with17% morecat video
puns!
Adélie Studios Copyright © 2017 | All Rights Reserved	 adeliestudios.com
Facebook
is second at 36%.
The remaining 14%
is divided between
Snapchat, Twitter
& Instagram.
HALFof social video views
				 take place on YouTube.
- Brightcove
Adélie Studios Copyright © 2017 | All Rights Reserved	 adeliestudios.com
Adding a unique
image to your video can
increase your play rate by
35%- Wistia
THUMBNAIL
Adélie Studios Copyright © 2017 | All Rights Reserved	 adeliestudios.com
Of these
businesses, 83%
say their home
page video is
effective
45% OF BUSINESSES
have an explainer video on
their home page.
- Wyzowl
Adélie Studios Copyright © 2017 | All Rights Reserved	 adeliestudios.com
51%of executives under 40 reported making a purchasing
decision after watching a brand’s video.
- Forbes
Adélie Studios Copyright © 2017 | All Rights Reserved	 adeliestudios.com
83%of MOMS
3 out of 5?
You cat to
be kitten me?
search for answers to
their parenting questions
online & of those,
3 out of 5 moms turn
to online video first
for their answers.
- Google
Adélie Studios Copyright © 2017 | All Rights Reserved	 adeliestudios.com
How do consumers prefer to watch video content?
41% YouTube
36% Mainstream TV
7% Facebook
1% Instagram
1% Twitter
- Groundbreak
Adélie Studios Copyright © 2017 | All Rights Reserved	 adeliestudios.com
That is
paws-itively
amazing!
reaches more 18-49
year-olds than any
cable network in
the United States.
- YouTube
ONMOBILE
ALONE,
Adélie Studios Copyright © 2017 | All Rights Reserved	 adeliestudios.com
68%OF CONSUMERS
would prefer watching an
EXPLAINER
VIDEOto solve any product
related problem.
- Wyzowl
Adélie Studios Copyright © 2017 | All Rights Reserved	 adeliestudios.com
That’s a LOT
of cat videos!
This year,
video content
will represent
of all internet traffic.
- Cisco
74%
Adélie Studios Copyright © 2017 | All Rights Reserved	 adeliestudios.com
51%
of all video plays are on
mobile devices.
this growth
represents a
15% increase
from last year
and a 203% increase
from 2014.
- Ooyala
Adélie Studios Copyright © 2017 | All Rights Reserved	 adeliestudios.com
85%of Facebook video
is watched without sound.
- Tubular Insights
Adélie Studios Copyright © 2017 | All Rights Reserved	 adeliestudios.com
Wow! That’s
meow-nificent!
Zappos sells
up to 30%
morewhen using product videos.
- Business Insider
Adélie Studios Copyright © 2017 | All Rights Reserved	 adeliestudios.com
Video
posts on
have 135% greater organic
reach than photo posts.
- Socialbakers
Adélie Studios Copyright © 2017 | All Rights Reserved	 adeliestudios.com
52%
of marketing
professionals name
VIDEO
as the type of content with
the best ROI.
- Invodo
Adélie Studios Copyright © 2017 | All Rights Reserved	 adeliestudios.com
Homepage
videos increase
conversions
by 20%
or more.
81%of brands
feature video on their website.
- Insidecxm
Adélie Studios Copyright © 2017 | All Rights Reserved	 adeliestudios.com
$ Viewers who completed a product video were
25%more likelyto convert than passive visitors.
- Wistia
Adélie Studios Copyright © 2017 | All Rights Reserved	 adeliestudios.com
Why shouldn’t
this be mew?
Where both text and video are available on the same web page,
69% of users
would prefer
to watch video to learn about a
product or service.
 - Wyzowl
Who created these paw-some video stat graphics?
OK. That was my last cat pun, now allow me to introduce you to Adelie Studios...
Adelie Studios specializes in visual
storytelling. It’s been our focus for
more than a decade. Whether it’s short
explainer videos, infographics and other
shareable visual content, we create
the visuals that help hundreds of start
ups on up to big brands stand out in an
increasingly competitive environment.
And most important of all, it’s our passion.
After all we create animated marketing
videos…what’s not fun about that?
www.adeliestudios.com
info@adeliestudios.com
401.489.8550
Adélie Studios
twitter.com/adeliestudios
linkedin.com/company/adelie-studios
facebook.com/adeliestudios
youtube.com/user/adeliestudios
Download
the full 17 for
2017 PDF at
adeliestudios.com

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The Top 17 Video Marketing Statistics for 2017

  • 1. Video Marketing Stats The Top 17for 2017 Now with17% morecat video puns!
  • 2. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com Facebook is second at 36%. The remaining 14% is divided between Snapchat, Twitter & Instagram. HALFof social video views take place on YouTube. - Brightcove
  • 3. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com Adding a unique image to your video can increase your play rate by 35%- Wistia THUMBNAIL
  • 4. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com Of these businesses, 83% say their home page video is effective 45% OF BUSINESSES have an explainer video on their home page. - Wyzowl
  • 5. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com 51%of executives under 40 reported making a purchasing decision after watching a brand’s video. - Forbes
  • 6. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com 83%of MOMS 3 out of 5? You cat to be kitten me? search for answers to their parenting questions online & of those, 3 out of 5 moms turn to online video first for their answers. - Google
  • 7. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com How do consumers prefer to watch video content? 41% YouTube 36% Mainstream TV 7% Facebook 1% Instagram 1% Twitter - Groundbreak
  • 8. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com That is paws-itively amazing! reaches more 18-49 year-olds than any cable network in the United States. - YouTube ONMOBILE ALONE,
  • 9. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com 68%OF CONSUMERS would prefer watching an EXPLAINER VIDEOto solve any product related problem. - Wyzowl
  • 10. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com That’s a LOT of cat videos! This year, video content will represent of all internet traffic. - Cisco 74%
  • 11. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com 51% of all video plays are on mobile devices. this growth represents a 15% increase from last year and a 203% increase from 2014. - Ooyala
  • 12. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com 85%of Facebook video is watched without sound. - Tubular Insights
  • 13. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com Wow! That’s meow-nificent! Zappos sells up to 30% morewhen using product videos. - Business Insider
  • 14. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com Video posts on have 135% greater organic reach than photo posts. - Socialbakers
  • 15. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com 52% of marketing professionals name VIDEO as the type of content with the best ROI. - Invodo
  • 16. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com Homepage videos increase conversions by 20% or more. 81%of brands feature video on their website. - Insidecxm
  • 17. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com $ Viewers who completed a product video were 25%more likelyto convert than passive visitors. - Wistia
  • 18. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com Why shouldn’t this be mew? Where both text and video are available on the same web page, 69% of users would prefer to watch video to learn about a product or service.  - Wyzowl
  • 19. Who created these paw-some video stat graphics? OK. That was my last cat pun, now allow me to introduce you to Adelie Studios... Adelie Studios specializes in visual storytelling. It’s been our focus for more than a decade. Whether it’s short explainer videos, infographics and other shareable visual content, we create the visuals that help hundreds of start ups on up to big brands stand out in an increasingly competitive environment. And most important of all, it’s our passion. After all we create animated marketing videos…what’s not fun about that? www.adeliestudios.com info@adeliestudios.com 401.489.8550 Adélie Studios twitter.com/adeliestudios linkedin.com/company/adelie-studios facebook.com/adeliestudios youtube.com/user/adeliestudios Download the full 17 for 2017 PDF at adeliestudios.com