Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Top 17 Video Marketing Statistics for 2017

9,558 views

Published on

For the third consecutive year we’re proud to have developed this visual interpretation of what we felt were 17 of the most compelling video marketing statistics to help you get your video budget increased in 2017. Have a skeptical boss you need to see the light of video marketing? Do you enjoy silly puns about cats in videos? Then behold!

Transcript:
The Top 17 Video Marketing Statistics for 2017: Now with 17% more cat video puns!

1. Half of social video views take place on YouTube. Facebook is second at 36%. The remaining 14% is divided between Snapchat, Twitter & Instagram. – Brightcove

2. Adding a unique thumbnail image to your video can increase your play rate by 35%. – Wistia

3. 45% of businesses have an explainer video on their home page. Of these businesses, 83% say their home page video is effective. – Wyzowl

4. 51% of executives under 40 reported making a purchasing decision after watching a brand’s video. – Forbes

5. 83% of moms search for answers to their parenting questions online & of those, 3 out of 5 moms turn to online video first for their answers. – Google 3 out of 5? You cat to be kitten me?

6. How do consumers prefer to watch video content? 41% YouTube, 36% Mainstream TV, 7% Facebook, 1% Instagram & 1% Twitter – Groundbreak

7. On mobile alone, YouTube reaches more 18-49 year olds than any cable network in the United States – YouTube

8. 68% of consumers would prefer watching an explainer video to solve any product related problem. – Wyzowl

9. This year, video content will represent 74% of all internet traffic. – Cisco That’s a LOT of cat videos!

10. 51% of all video plays are on mobile devices — this growth represents a 15% increase from last year and a 203% increase from 2014. – Ooyala

11. 85% of Facebook video is watched without sound. – Tubular Insights

12. Zappos sells up to 30% more when using product videos. – Business Insider Wow! That’s meow-nificent!

13. Video posts on Facebook have 135% greater organic reach than photo posts. – Socialbakers

14. 52% of marketing professionals name video as the type of content with the best ROI. – Invodo

15. 81% of brands feature video on their website. – Insidecxm Homepage videos increase conversions by 20% or more.

16. Viewers who completed a product video were 25% more likely to convert than passive visitors. – Wistia

17. Where both text and video are available on the same web page, 69% of users would prefer to watch video to learn about a product or service. – Wyzowl Why shouldn’t this be mew?

Who created these paw-some video stat graphics? OK. That was my last cat pun, now allow me to introduce you to Adelie Studios: Download the full 17 for 2017 PDF at http://www.adeliestudios.com/top-17-video-marketing-statistics-2017/

Published in: Marketing
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Awesome slide...BY THE WAY... DOING MLM???... then you should try using MLMRC.com it automates your downline building. It's the only service that does the recruting for you. Works with any mlm company.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great stuff here Eric!!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

The Top 17 Video Marketing Statistics for 2017

  1. 1. Video Marketing Stats The Top 17for 2017 Now with17% morecat video puns!
  2. 2. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com Facebook is second at 36%. The remaining 14% is divided between Snapchat, Twitter & Instagram. HALFof social video views take place on YouTube. - Brightcove
  3. 3. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com Adding a unique image to your video can increase your play rate by 35%- Wistia THUMBNAIL
  4. 4. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com Of these businesses, 83% say their home page video is effective 45% OF BUSINESSES have an explainer video on their home page. - Wyzowl
  5. 5. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com 51%of executives under 40 reported making a purchasing decision after watching a brand’s video. - Forbes
  6. 6. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com 83%of MOMS 3 out of 5? You cat to be kitten me? search for answers to their parenting questions online & of those, 3 out of 5 moms turn to online video first for their answers. - Google
  7. 7. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com How do consumers prefer to watch video content? 41% YouTube 36% Mainstream TV 7% Facebook 1% Instagram 1% Twitter - Groundbreak
  8. 8. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com That is paws-itively amazing! reaches more 18-49 year-olds than any cable network in the United States. - YouTube ONMOBILE ALONE,
  9. 9. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com 68%OF CONSUMERS would prefer watching an EXPLAINER VIDEOto solve any product related problem. - Wyzowl
  10. 10. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com That’s a LOT of cat videos! This year, video content will represent of all internet traffic. - Cisco 74%
  11. 11. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com 51% of all video plays are on mobile devices. this growth represents a 15% increase from last year and a 203% increase from 2014. - Ooyala
  12. 12. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com 85%of Facebook video is watched without sound. - Tubular Insights
  13. 13. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com Wow! That’s meow-nificent! Zappos sells up to 30% morewhen using product videos. - Business Insider
  14. 14. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com Video posts on have 135% greater organic reach than photo posts. - Socialbakers
  15. 15. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com 52% of marketing professionals name VIDEO as the type of content with the best ROI. - Invodo
  16. 16. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com Homepage videos increase conversions by 20% or more. 81%of brands feature video on their website. - Insidecxm
  17. 17. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com $ Viewers who completed a product video were 25%more likelyto convert than passive visitors. - Wistia
  18. 18. Adélie Studios Copyright © 2017 | All Rights Reserved adeliestudios.com Why shouldn’t this be mew? Where both text and video are available on the same web page, 69% of users would prefer to watch video to learn about a product or service.  - Wyzowl
  19. 19. Who created these paw-some video stat graphics? OK. That was my last cat pun, now allow me to introduce you to Adelie Studios... Adelie Studios specializes in visual storytelling. It’s been our focus for more than a decade. Whether it’s short explainer videos, infographics and other shareable visual content, we create the visuals that help hundreds of start ups on up to big brands stand out in an increasingly competitive environment. And most important of all, it’s our passion. After all we create animated marketing videos…what’s not fun about that? www.adeliestudios.com info@adeliestudios.com 401.489.8550 Adélie Studios twitter.com/adeliestudios linkedin.com/company/adelie-studios facebook.com/adeliestudios youtube.com/user/adeliestudios Download the full 17 for 2017 PDF at adeliestudios.com

×