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Telling Your Brand Story Better with Video


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Do you want your company videos to help “humanize” your brand? Do these kinds of things keep you up at night? Relax! This presentation will give you tips, ideas and stats to help you understand how to use video to connect with your audience.

One of the biggest things company’s struggle with is the ability to let go; to stop using marketing speak and to start speaking like a human.I will share some examples of where it has worked online, some important stats of how video has helped brands. I will share some tips and ideas to help you think about how video can help humanize your brand.

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Published in: Marketing, Business, Technology
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Telling Your Brand Story Better with Video

  1. 1. Telling Your Brand Story Better with Video
  2. 2. Why Video?
  3. 3. 52% of consumers - Invodo in purchasing decisions. more confident makes them feel product video say that watching a
  4. 4. When marketers included – Forrester by 200% to 300%. increased the click-through rate in an email, a marketing or explainer video
  5. 5. 59% of senior executives prefer to - Forbes Insight if both are available on the same page. reading text, instead of watch video
  6. 6. Those are GREAT stats, So why video? but stats aren’t humanizing… REALLY
  7. 7. Visual Learners
  8. 8. Family watching Television by EvertF. Baumgardner
  9. 9. Wireless Traffic To Grow 300% Globally By 2017 Led By Video -Strategy Analytics
  10. 10. This…
  11. 11. …or this?
  12. 12. 1.8 MillionWords one minute is the value of of video. – Dr. James McQuivey,Forrester
  13. 13. Why Humanize?
  14. 14. Ralph Morse—Time & Life Pictures/Getty Images
  15. 15. The Historian by E. Irving Couse
  16. 16. The Baptism of Christby Pietro Perugino
  17. 17. Washington Crossing the Delaware by EmanuelLeutze
  18. 18. CircusPoster c. 1890
  19. 19. Hindenburg Zepplin Catching Fire by Gus Pasquerella
  20. 20. Stories are remembered up to 22X more than facts alone. - Stanford University GSB
  21. 21. Somehow we lost our way…
  22. 22. Corporate Gobbledygook revolutionary synergy thought leader innovative state of the art cutting edge world class next generation breakthrough groundbreaking one of a kindbest in class paradigm shift
  23. 23. Ralph Morse—Time & Life Pictures/Getty Images How did we go from this…
  24. 24. …to this? Bill Text 113th Congress
  25. 25. - Kathy Klotz-Guest Customers don’t buywhat we make, they who we are. buy
  26. 26. [ YOUR COMPANY HERE ]
  27. 27. WIIFM? What’s In It For Me?
  28. 28.
  29. 29.
  30. 30.
  31. 31. Dropbox Results • 0 to 200 million users in 6 years • Video increased signups by 10% • 10% increase = $48 million
  32. 32. • Empathize the viewers pain • Present a solution • Explain how you solve these problems • It will be OK Path to Humanizing
  33. 33. Focuson your audience
  34. 34. Metro Trains
  35. 35.
  36. 36. • Nearly 80 million views since November 2012 Dumb Ways to Die Results • Spawned "Dumb Ways to Die" game • 6th most popular song in the world on iTunes • 30% reduction in "near-miss" accidents
  37. 37. Be Authentic
  38. 38.
  39. 39.
  40. 40. Dollar Shave Club Results • Over 14 million views • 12,000 orders in a two-day span after it was released • 330,000 monthly membership base
  41. 41. Don’t Worry About Going Viral
  42. 42.
  43. 43.
  44. 44. • Six Million views in the first week Will It Blend? Results • Series has generated over 295 million views on YouTube • Increased retail sales by 700%
  45. 45. Storytelling is by far the most underrated skill when it comes to – GaryVaynerchuk business.
  46. 46. Thank You!