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The Top 16 Video Marketing Statistics for 2016

Do you need some juicy video marketing statistics to help get your video budget increased or even to help a skeptical boss see the light? Do amazing video marketing statistics make you get all giddy inside? With great joy we announce the return of what we feel are the top 16 video marketing statistics visualized into a handy downloadable infographic e-book for 2016! There's also a few kittens dropped in with stats and puns because let's face it, if it wasn't for cat videos...our feline overlords would likely pull the plug on the entire internet. Transcript: The Top 16 Video Marketing Statistics for 2016: Even punnier with 24% more cat video puns 1: Social video generates 1200% more shares than text and images combined. - Brightcove 2: Companies using video enjoy 41% more web traffic from search than non-video users. - Aberdeen 3: 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video. - Brightcove 4: Video on a landing page can increase conversions by 80% or more. - Visually Home page videos increase conversions by 20% or more. 5: Businesses using video grow company revenue 49% faster year-over-year than organizations without video. - Aberdeen 6: Native video uploads to Facebook have 10x higher reach compared to shared YouTube links. - Social Bakers 7: 70% of marketers claim video produces more conversions than any other content. - Vidyard 8: Video drives a 157% increase in organic traffic from search engines. - Brightcove 62% of Google searches include video. - MarketingLand 9: 4.8% is the average conversion rate for websites using video compared to 2.9% for those who don't. - Aberdeen 10: YouTube is 11.3x bigger than Facebook in terms of hours viewed, both on the web and in-app. - VentureBeat Every day, Americans watch 8,061 years of video content on YouTube, compared to 713 years of video content on Facebook. 11: 90% of Twitter video views happen on a mobile device. - Twitter 12: 74% of millenials find video helpful when comparison shopping. - Animoto 60% paws-itively prefer to watch a video over reading a newsletter. 13: 40% of consumers state that video increases the chance they'll purchase a product on their mobile device. - Adobe 14: Mobile makes up more than half of global watch time on YouTube - YouTube The number of hours people spent watching YouTube videos on mobile is up 100% year over year. 15: "How to" searches on YouTube are up 70% year over hear. - Google 16: 4x as many consumers would rather watch a video about a product than read about it. - eMarketer Adelie Studios specializes in visual storytelling. Whether it’s short explainer videos, infographics and other shareable visual content, we create the visuals that help hundreds of start ups on up to big brands stand out in an increasingly competitive environment. And most important of all, it’s our passion.

1 of 18
Download to read offline
Video Marketing Stats
forEven punnier
with 24% more
cat video
puns!
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
Social video generates
1200%more shares than text and images combined.
- Brightcove
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
41%?
You cat to
be kitten me?
Companies using video enjoy
41% MORE
web traffic from search than non-users.
- Aberdeen
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
62% of consumers
are more likely to have a
NEGATIVEperception of a brand that
published a poor quality video.
- Brightcove
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
Homepage
videos increase
conversions
by 20%
or more.
Video on a landing page
can increase conversions by
80%or more.
- Visually
Adélie Studios Copyright © 2016 | All Rights Reserved	 adeliestudios.com
Businesses using video
grow company revenue
year-over-year than
organizations without video.
- Aberdeen
49% faster

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The Top 16 Video Marketing Statistics for 2016

  • 1. Video Marketing Stats forEven punnier with 24% more cat video puns!
  • 2. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com Social video generates 1200%more shares than text and images combined. - Brightcove
  • 3. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com 41%? You cat to be kitten me? Companies using video enjoy 41% MORE web traffic from search than non-users. - Aberdeen
  • 4. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com 62% of consumers are more likely to have a NEGATIVEperception of a brand that published a poor quality video. - Brightcove
  • 5. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com Homepage videos increase conversions by 20% or more. Video on a landing page can increase conversions by 80%or more. - Visually
  • 6. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com Businesses using video grow company revenue year-over-year than organizations without video. - Aberdeen 49% faster
  • 7. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com Wow! That’s meow-nificent! Native video uploads to Facebook have 10x higher reach compared to shared YouTube links. - Social Bakers
  • 8. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com of marketersclaim video produces more conversions than any other content. - Vidyard 70%
  • 9. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com 62% of Google searches include video. - MarketingLand Video drives a 157%INCREASE in organic traffic from search engines. - Brightcove
  • 10. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com 4.8% 2.9% is the average conversion rate for websites using video for those who don’t. - Aberdeen compared to
  • 11. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com Every day, Americans watch 8,061 years of video content on YouTube, compared to 713 years of video content on Facebook. YouTube is 11.3 X BIGGERthan Facebook in terms of hours viewed, both on the web, and in-app. - VentureBeat
  • 12. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com happen on a mobile device. - Twitter 90% of Twitter video views
  • 13. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com 60% paws-itively prefer to watch a video over reading a newsletter74% of millennials find video helpful when comparison shopping. - Animoto
  • 14. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com 40%of consumersstate that video increases the chance they’ll purchase a product on their mobile device. - Adobe
  • 15. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com The number of hours people spent watching YouTube videos on mobile is up 100% year over year. Mobile makes up more than HALF of global watch time on – YouTube
  • 16. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com “How to”searches on YouTube are up year over year. - Google 70%
  • 17. Adélie Studios Copyright © 2016 | All Rights Reserved adeliestudios.com Why shouldn’t this be mew? as many consumers would rather watch a video about a product than read about it. - eMarketer 4X
  • 18. These stats were the cat’s pajamas! Who did them? OK. That was my last cat pun, now allow me to introduce you to Adelie Studios... Adelie Studios specializes in visual storytelling. It’s been our focus for more than a decade. Whether it’s short explainer videos, infographics and other shareable visual content, we create the visuals that help hundreds of start ups on up to big brands stand out in an increasingly competitive environment. And most important of all, it’s our passion. After all we create animated marketing videos…what’s not fun about that? www.adeliestudios.com info@adeliestudios.com 401.489.8550 Adélie Studios twitter.com/adeliestudios linkedin.com/company/adelie-studios facebook.com/adeliestudios youtube.com/user/adeliestudios plus.google.com/+Adeliestudios/