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@Jameshaycock AdaptiveLab.com
BYE BYE BANKS?
Will banks be the next
dumb pipes?
#byebyebanks
Adaptive Lab is a
product and service
design company.
|ByeByeBanks2
We partner with companies to solve
problems through design, rapidly
prototype solutions, validate with
target users and develop digital
products using agile and lean
methods.
| Banks as dump pipes3
75% of the
S&P 500 will 

be replaced
by 2027
75yrs
1937
15yrs
2012
Lifespan of S&P 500 Companies
| Banks as dump pipes4
Changing 

behaviours
| Banks as dump pipes5
Changing
technology
| Banks as dump pipes6
Changing
competitors
| Banks as dump pipes7
What is a dumb pipes
| Banks as dump pipes8
Dumb pipes are networks used to
transfer data with little control over
the services or experience that the
data drives
| Banks as dump pipes10
| Banks as dump pipes
50 450m $100bn
| Banks as dump pipes12
“It’s fine, we still own the pipes,
we can be a smart pipe!”
| Banks as dump pipes16
Might banks be the next
dumb pipes?
| Banks as dump pipes17
See all your accounts
in one place
Your money
brought to life
Make sense
of your spending
| Banks as dump pipes18
| Banks as dump pipes19
| Banks as dump pipes20
Limited to non-
transactional tasks
(but, can build high
engagement)
Your balance today
1010.00
| Banks as dump pipes21
The drive towards dumb pipedom is
currently slowed by a data and
permissions barrier
| Banks as dump pipes22
Manual and
clunky
Phase one: Gone
| Banks as dump pipes23
Automated
but one way
Phase two: Here
| Banks as dump pipes24
Automated and
fully featured
Phase three: Coming
| Banks as dump pipes25
| Banks as dump pipes26
The banks will launch
their own transactional APIs
| Banks as dump pipes
Connect
Connect with this application
Access and control
account information
Access balance
and transactions
Add payees and
manage payments
27
| Banks as dump pipes28
core banking
activities
3rd party app
ecosystem
The need to visit
bank properties is
lowered
| Banks as dump pipes29
“It’s fine, we still own the pipes,
we can be a smart pipe!”
| Banks as dump pipes30
| Banks as dump pipes31
1. ITS SIMPLE, JUST
TAKING 5 MINS
2. WE TAKE CARE OF ALL
YOUR DIRECT DEBITS
3. SIGN UP BONUS: £150
Hey Jenny,
Based on your spending
activity and existing
products, we think you’d
be better off switching.
See my options
and read reviews
SWITCHING OFFER
| Banks as dump pipes32
“It’s fine, we still own the pipes,
we can be a smart pipe!”
| Banks as dump pipes33
| Banks as dump pipes34
| Banks as dump pipes35
| Banks as dump pipes36
If you don’t rethink, someone
else will disrupt.
| Banks as dump pipes37
Deny and do nothing
Option one
| Banks as dump pipes38
1
Risk
2
Breadth of
products
3
Brand
& trust
4
Capital
| Banks as dump pipes39
Accept and get on doing
something
Option two
| Banks as dump pipes40
Be a smart platform rather
than a smart pipe
| Banks as dump pipes41
Work with great (and
different!) people
| Banks as dump pipes42
Decrease your release cycle,
increasing change frequency
| Banks as dump pipes
Experiment more
1092 1976546
| Banks as dump pipes44
Threat for incumbents…
huge opportunity for disruptors…
| Banks as dump pipes45
cross-pollination
Think about…
| Banks as dump pipes46
what could create a regular habit
Think about…
| Banks as dump pipes47
user goals and your purpose
Think about…
| Banks as dump pipes48
existing behaviours and journeys
what can you remove or improve?
Think about…
| Banks as dump pipes49
Good night and good luck!
Follow “Bye Bye Banks?”
A curation of articles about new players and
innovation from the incumbents.
flip.it/VkZRG
@jameshaycock james@adaptivelab.com
Sign up to Wunderkammer
A fortnightly newsletter with 8-10 curious and
stimulating links.
bitly.com/receive-curiosities

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Bye bye banks? Will banks be the next dumb pipes?

  • 1. @Jameshaycock AdaptiveLab.com BYE BYE BANKS? Will banks be the next dumb pipes? #byebyebanks
  • 2. Adaptive Lab is a product and service design company. |ByeByeBanks2 We partner with companies to solve problems through design, rapidly prototype solutions, validate with target users and develop digital products using agile and lean methods.
  • 3. | Banks as dump pipes3 75% of the S&P 500 will 
 be replaced by 2027 75yrs 1937 15yrs 2012 Lifespan of S&P 500 Companies
  • 4. | Banks as dump pipes4 Changing 
 behaviours
  • 5. | Banks as dump pipes5 Changing technology
  • 6. | Banks as dump pipes6 Changing competitors
  • 7. | Banks as dump pipes7 What is a dumb pipes
  • 8. | Banks as dump pipes8 Dumb pipes are networks used to transfer data with little control over the services or experience that the data drives
  • 9.
  • 10. | Banks as dump pipes10
  • 11. | Banks as dump pipes 50 450m $100bn
  • 12. | Banks as dump pipes12 “It’s fine, we still own the pipes, we can be a smart pipe!”
  • 13.
  • 14.
  • 15.
  • 16. | Banks as dump pipes16 Might banks be the next dumb pipes?
  • 17. | Banks as dump pipes17 See all your accounts in one place Your money brought to life Make sense of your spending
  • 18. | Banks as dump pipes18
  • 19. | Banks as dump pipes19
  • 20. | Banks as dump pipes20 Limited to non- transactional tasks (but, can build high engagement) Your balance today 1010.00
  • 21. | Banks as dump pipes21 The drive towards dumb pipedom is currently slowed by a data and permissions barrier
  • 22. | Banks as dump pipes22 Manual and clunky Phase one: Gone
  • 23. | Banks as dump pipes23 Automated but one way Phase two: Here
  • 24. | Banks as dump pipes24 Automated and fully featured Phase three: Coming
  • 25. | Banks as dump pipes25
  • 26. | Banks as dump pipes26 The banks will launch their own transactional APIs
  • 27. | Banks as dump pipes Connect Connect with this application Access and control account information Access balance and transactions Add payees and manage payments 27
  • 28. | Banks as dump pipes28 core banking activities 3rd party app ecosystem The need to visit bank properties is lowered
  • 29. | Banks as dump pipes29 “It’s fine, we still own the pipes, we can be a smart pipe!”
  • 30. | Banks as dump pipes30
  • 31. | Banks as dump pipes31 1. ITS SIMPLE, JUST TAKING 5 MINS 2. WE TAKE CARE OF ALL YOUR DIRECT DEBITS 3. SIGN UP BONUS: £150 Hey Jenny, Based on your spending activity and existing products, we think you’d be better off switching. See my options and read reviews SWITCHING OFFER
  • 32. | Banks as dump pipes32 “It’s fine, we still own the pipes, we can be a smart pipe!”
  • 33. | Banks as dump pipes33
  • 34. | Banks as dump pipes34
  • 35. | Banks as dump pipes35
  • 36. | Banks as dump pipes36 If you don’t rethink, someone else will disrupt.
  • 37. | Banks as dump pipes37 Deny and do nothing Option one
  • 38. | Banks as dump pipes38 1 Risk 2 Breadth of products 3 Brand & trust 4 Capital
  • 39. | Banks as dump pipes39 Accept and get on doing something Option two
  • 40. | Banks as dump pipes40 Be a smart platform rather than a smart pipe
  • 41. | Banks as dump pipes41 Work with great (and different!) people
  • 42. | Banks as dump pipes42 Decrease your release cycle, increasing change frequency
  • 43. | Banks as dump pipes Experiment more 1092 1976546
  • 44. | Banks as dump pipes44 Threat for incumbents… huge opportunity for disruptors…
  • 45. | Banks as dump pipes45 cross-pollination Think about…
  • 46. | Banks as dump pipes46 what could create a regular habit Think about…
  • 47. | Banks as dump pipes47 user goals and your purpose Think about…
  • 48. | Banks as dump pipes48 existing behaviours and journeys what can you remove or improve? Think about…
  • 49. | Banks as dump pipes49 Good night and good luck! Follow “Bye Bye Banks?” A curation of articles about new players and innovation from the incumbents. flip.it/VkZRG @jameshaycock james@adaptivelab.com Sign up to Wunderkammer A fortnightly newsletter with 8-10 curious and stimulating links. bitly.com/receive-curiosities