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Gary	
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Commercial	
  Director	
  
gary.ross@adapt2digital.com	
  
...
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Adapt2Digital helping businesses navigate their digital journey

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Adapt2Digital are a digital business consultancy supported by assessment and tracking tools. They help businesses become more digital, become more audience centric, achieve cost savings and business growth and leverage competitive advantage through the development and deployment of digital strategies and technologies. They also support the growing digital skills gap, in particular the digital leadership challenge by assessing and nurturing digital vision and adaptiveness - helping senior management teams lead their organisations into the digital future.
This is our just released eBook that provides information on the current state of digital business and how businesses can adapt and change to be successful in an increasingly digital environment.

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Adapt2Digital helping businesses navigate their digital journey

  1. 1. Helping  you  navigate  your  digital  journey Digital  Leadership  |  Digital  Business Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited.
  2. 2. Digital  Leadership  |  Digital  Business Only  those  businesses  who  can  adapt  to  change  will  survive   in  the  digital  space. Adapt2Digital
  3. 3. Digital  Leadership  |  Digital  Business Business  evolution  is  not  new There  is  a  new  business  model  and  a  new  style  of  leadership  emerging,  which  will  redefine   structure,   process,   technology   and   people.   It   speaks   of   openness,   collaboration   and   co-­‐ design.    We  are  no  longer  bound  by  history  and  what  has  gone  before;  we  are  only  bound  by   our  own  imagination.   ! Henry   Ford   created   the   8-­‐hour   working   day   as   well   as   the   concept   of   a   production   line,   leading  to  the  establishment  of  what  many  still  today  view  as  a  template  for  organisational   structure  and  governance.   ! Leap  to  the  60s  and  the  dawn  of  consumerism,  convenience  and  globalisation.  The  business   model  and  leadership  style  pivoted  to  bring  in  external  data  sources  and  creativity  to  wow   and  delight  the  customer  into  becoming  loyal  to  a  single  brand.   ! Today  we  are  in  the  midst  of  another  dramatic  change.  We  are  seeing  a  convergence  of  skills   breaking  down  traditional  organisational  structures;  technologists  need  to  understand  the   customer,   communications   experts   need   to   understand   technology.   The   data   explosion   driven  by  social  and  mobile  has  meant  that  meaningful  data  informing  business  decisions   continues  to  diminish  under  the  weight  of  data  feeds  from  everywhere.  We  are  seeing  a   power  shift  to  a  more  open  community,  where  crowds  contribute  to  anything  from  funding   to  product  design.       In  the  short  term  businesses  must  learn  how  to  be  adaptive,  in  the  long  term  businesses  will   become  more  like  shape  shifters,  assuming  new  forms,  entering  new  markets,  even  new   industries  quickly  and  successfully  in  order  to  survive.     ! To   survive   businesses   need   to   start   building   digital   competency   and   capability   now   in   order  to  begin  their  journey  towards  this  new  world,  which  is  already  in  view.   Peter  Murley   ! ! Non-­‐Exec  Chairman
  4. 4. Digital  Leadership  |  Digital  Business A  company  is  like  a  person.  It  can’t  stand  still.  A   person  either  moves  ahead  or  he  drops  back.  If  you’re   not  competitive,  you  either  get  competitive  -­‐  or  you   get  out.  It’s  as  simple  as  that. John  Dickson  Harper
  5. 5. Digital  Leadership  |  Digital  Business An  inconvenient  truth  -­‐  but  a  truth  all  the  same Every  business  is  now  a  digital  business  and  those  where  the  full  C-­‐Suite   understand  the  benefits  of  this  are  those  that  will  be  most  successful. Accenture The  21st  century  business  leader  is  more  time  poor  than  ever,  with  an  ever  increasing  need   to   get   to   grips   with   the   internal   and   external   challenges   digital   brings.   Increasing   connectedness  between  humans,  technology  and  ‘Everything’.  The  truth  is  digital  is  shaking   the  very  foundation  of  our  traditional  business  model.   ! According  to  Gartner,  25%  of  businesses  will  suffer  based  on  a  lack  of  digital  competency  by   2017.    Following  a  recent  Forrester  survey  approximately  80%  of  respondents  said  they  had   a  digital  strategy  but  only  approximately  15%  were  able  to  demonstrate  this.  It  is  therefore   an  inconvenient  truth  that  every  business  across  every  industry  is  now  affected  by  digital   disruption,  an  ever-­‐changing  technology  landscape  and  increasing  customer  expectations.   ! The  business  imperative   Coherent   and   comprehensive   digital   leadership   is   the   first   step   toward   addressing   the   business   imperative.   A   clear   digital   vision   and   strategy   will   help   you   tackle   head   on   the   complex  changing  digital  landscape.    With  strong  and  solid  digital  leadership  businesses  will   be  able  to  transition  to  a  more  adaptive  approach,  able  to  see  change,  assess  change  and   act  upon  that  change  if  it  is  meaningful  for  the  business  to  do  so.  Those  without  digital   leadership   or   the   strategy   to   become   more   adaptive   will   find   themselves   increasingly   playing   catch   up,   being   reactive   not   pro-­‐active   and   losing   out   to   competitors   who   have   embraced   this   brave   new   world.   Moreover,   they   will   ultimately   lose   not   just   to   their   competitors,  but  also  to  new,  left  field  disruptors  -­‐  who  can  come  from  anywhere.     ! The   ability   to   adapt   to   digital   is   the   only   way   to   secure   continued   growth,   deliver   innovation,  and  achieve  an  audience  centric  business  culture.
  6. 6. Digital  Leadership  |  Digital  Business 74%  of  business  executives  say  their  company  has  a   digital  strategy,  only  15%  believe  their  company  has  the   skills  and  capability  to  execute  on  that  strategy. Forrester,  2014  Digital  Business  Survey
  7. 7. Digital  Leadership  |  Digital  Business The  Adapt2Digital  Story OUR  PHILOSOPHY   We  believe  businesses  need  to  adapt  to  the  ever  changing  world  by  always   being  ready  to  change.  We  believe  in  knowledge  transfer.  We  believe  you   should  stay  in  control.    We’ll  help  you  do  that. It  is  a  cold  and  lonely  place  for  many  leaders  in  today’s  business  world.  The  urgency  to  learn  the   skills   and   adopt   the   mindset   of   a   digital   leader   is   unchartered   territory   and   only   a   few   organisations  can  offer  services  to  guide  senior  teams  through  these  turbulent  waters.   ! When   it   comes   to   the   business,   most   if   not   all   support   services   and   solutions   follow   a   more   traditional  view  of  transformational  change.  There  is  talk  of  ‘Digital  Transformation’.  However,   transforming  suggests  a  one  time  solution  with  only  vague  promises  of  on-­‐going  value.     ! Businesses   need   to   own   and   take   control   of   this   change   for   one   very   important   reason.   This   change  is  not  a  single  point  in  time;  a  journey  with  a  destination.  This  is  a  journey,  that  once  you   have  set  sail,  will  change  and  iterate  constantly  as  new  factors  come  into  play  and  demand  a     change  in  tack  or  at  least  the  ability  to  navigate  around  threats  or  directly  towards  opportunities.     We  call  this  being  Digitally  Adaptive.       ! We  are  a  new  breed  of  consultancy  that  combines  traditional  consulting  expertise  with  digital   tools   and   training.   Our   mission   is   to   help   create   the   Digital   Leaders   that   can   lead   business   towards  this  brave  new  world,  supported  along  the  way  with  our  products  and  services.   ! Our   products   and   services   will   ensure   you   stay   in   control   of   your   business,   your   business   decisions  and  your  business  growth  over  time.     ! It  is  your  business,  your  journey.  As  with  any  nautical  journey  there  must  to  be  total  trust  in  the   skill  and  vision  of  the  captain.  Furthermore,  in  order  to  successfully  navigate  your  way  you  will   need  the  people  and  tools  to  ensure  a  clear  view  of  your  horizon.   ! Everyone  is  experiencing  the  same  influences,  but  only  those  equipped  with  digital  leadership,   skill  and  supporting  tools  will  survive.  
  8. 8. Digital  Leadership  |  Digital  Business In  a  world  where  human  connection  with  technology  is   constantly  creating  and  evolving  -­‐  adaptive  solutions  are  the   only  way  forward  for  businesses. Adapt2Digital
  9. 9. Digital  Leadership  |  Digital  Business Becoming  Digitally  Adaptive Workflows/Process   Teams/People   Technology We  look  to  three  guiding  principles  to  help  our  customers  navigate  the  digital  landscape. InnovationInclusionIntegration Leadership/Skill/Literacy   Customer   Employee New  Products   New  Territories   New  Channels ! Companies  will  need  to  relook  at  the  entire  business  model  in  order  to   succeed  in  the  digital  space.   Mckinsey  &  Company As  simple  as  1,  2,  3 Developing     Digital   Leaders Supporting  tools   for  the  business Consulting   services  to     guide  you With  a  consistent  focus  and  commitment  to  these  guiding  principles  you  are  more  likely  to   achieve  true  audience  centricity.
  10. 10. Digital  Leadership  |  Digital  Business Developing  Digital  Leaders Becoming  a  digital  leader  requires  more  than  sheer  digital   investment.  It  also  requires  building  leadership  capabilities  to   envision  and  drive  transformation. Didier  Bonnet,  Capgemini Digital   leadership   is   so   much   more   than   simply   assigning   the   role   and   hoping   for   a   business   change.   Digital   leadership   requires   a   mindset   change,   a   commitment   and   a   level   of   active   participation  to  effect  change  and  inspire  people.     Our  training  and  development  programmes  address  the  three  cornerstones  of  digital  leadership:   • The  CEO  -­‐  Digital  leadership  Vision  &  Strategy   • The  Senior  Team  -­‐  Digital  leadership  alignment  and  open  collaboration     • Digital  Leadership  in  Action  -­‐  Ensuring  the  specific  digital  leadership  skills  are  present  to  effect   change
  11. 11. Digital  Leadership  |  Digital  Business Our  digital  leadership  development  programmes Digital  CEO   Tackling   head   on   the   CEO   imperative   in   a   digital  world   • Breakfast  Seminar  series   • Exclusive   Digital   CEO   away   day   with   networking  event Digital  Leadership  in  Action   Every   business   requires   a   Digital   Leader   to   take  the  vision  and  turn  it  into  reality   • One  Day  intensive  course  to  take  you  from   Business  Leader  to  Digital  Leader   • Sharing   the   concepts   and   principles   of   Digital  Leadership Digital  Leadership  Alignment   From  Senior  Teams  to  Board  Members  the   need   for   a   joint   definition   and   focus   for   Digital  is  paramount   • Dedicated   Workshops   either   onsite   or   offsite  for  senior  teams Digital  Leadership  Insights   Our   After   5   events   provide   insights   for   all   senior  business  leaders  needing  to  navigate   the  digital  world   • One   hour   topic   focussed   sessions   followed  by  peer  networking   • Open  and  collaborative “Adapt2Digital  are  a  breed  of  consultants  that  are  most  valuable  to   businesses  today.    They  specialise  in  supporting  businesses  and  people  to   gain  greater  understanding  of  the  benefits  digital  has  to  offer  internally  and   externally,  across  capability  and  competency.    Mel  specifically  is  a  great   trainer,  mentor  and  facilitator  in  digital  strategy  and  leadership  having   shown  these  skills  numerous  times.”   Executive  Director,  Disney  Channels  UK  &  Ireland
  12. 12. Digital  Leadership  |  Digital  Business The  Digitally  Adaptive™  Advantage Digitally  Adaptive™  =  A  business  able  to  adapt  to  digital  change   on  an  ongoing  basis  to  achieve  business  advantage  and  meet  and   pre-­‐empt  growing  audience  expectations. Becoming   digitally   adaptive   is   made   possible   when   sound   digital   leadership   is   matched   with   organisational   capability   and   competency.   But   this   competency   and   capability   must   be   visible   and   constantly   monitored   to   ensure  you  are  able  to  adapt.   Our  business  tools  and  consultants  help   you   see   and   quickly   exploit   successful   strategies   and   to   move   away   from   strategies  that  are  failing.     It  is  only  by  becoming  adaptive  that  we   can  effectively  deliver  audience  value  in   spite   of   the   complexities   and   chaos   of   modern  business  life.
  13. 13. Digital  Leadership  |  Digital  Business See  first  and  act  second DEM  (Digital  Engagement  Mapping)   Only  when  you  know  your  starting  point  can   you  map  your  journey   • A   comprehensive   visualisation   of   your   full   company’s   digital   capability,   competency   and  capacity  to  adapt Workflow  Digitalisation   Processes   don’t   just   become   automated   -­‐   they   get  questioned   • A  map  of  the  key  workflows  and  processes   • Ability   to   assess   the   digitalisation   of   workflows DIP  (Digital  Improvement  Pathways)   It’s   not   about   ‘doing’   digital   it’s   about   ‘being’   digital   • A   fully   inclusive   companywide   initiative   allowing  everyone  to  be  involved  in  the  digital   journey   • Digital  skill  &  literacy  addressed Digital  Benchmarking   Success   and   progress   mean   nothing   without   comparison   • All   data   is   benchmarked   against   our   unique   Digital  Framework   • Customer  Experience  &  External  Performance   against  competitors  and  Industry “What  was  a  huge  task  has  seemed  like  a  walk  in  the  park.  It  would  be  hard   for  me  to  quantify  the  impact  Adapt2Digital’s  involvement  has  made  to  the   business  so  far;  however  it  is  by  no  means  an  exaggeration  to  claim  that   Adapt2Digital’s  Digital  First  strategy  has  been  a  game-­‐changer  for   CareShield.”   Director,  CareShield
  14. 14. Digital  Leadership  |  Digital  Business Digitally  mature  organisations  are    on  average  26%  more   profitable  than  their  less  mature  counterparts. Capgemini,  MIT  Sloan
  15. 15. Digital  Leadership  |  Digital  Business Every  business  is  a  digital  business. The  Guardian,  Accenture Isn’t  it  time  you  were?
  16. 16. Your  digital  journey  starts  here… Gary  Ross   Commercial  Director   gary.ross@adapt2digital.com   +44  (0)7788  706  897 Digital  Leadership  |  Digital  Business adapt2digital.com Stacey  Perry   Director   stacey.perry@adapt2digital.com   +44  (0)7932  558  255 Image  source:  ©  daDA    Copyright  ©  Adapt2Digital  Ltd     2014.  All  Rights  Reserved.
 Private  &  Confidential.  All  the  information,  ideas,  content  and  methodologies  contained  in  this  document  are  the  sole  property  and  IP  of Adapt2Digital  Limited.

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