SlideShare a Scribd company logo
1 of 28
the future of journalism
about me:




 reporter & newsreader for Viking FM

 multimedia journalist

 Blogger! www.adamwestbrook.co.uk

 Twitterererer! @AdamWestbrook
The decline of journalism: in numbers


      Decline of journalism:

The average fleet street hack supplies 300% more content than they did in 19

July 2008-January 2009: 4,000 job losses in media; 1,000 of them journalists

54% of content in newspapers is from PR companies

60 local papers have closed in the last few months




                                                   Source: The Investigations Fund
                                                   www.investigationsfund.org
The decline of journalism: in its own headlines
why are newspapers, tv and radio struggling?


TV satellite, youtube

Radio iPods, spotify, podcasts

Newspapers the internet
loss of classifieds
free news content      The internet has had a massive impact on
loss of advertisers    traditional media.

                               For newspapers the real killer hasn't been the
                               loss of advertisers so much as the rise of
                               Craigslist, Gumtree and the free classifieds.
But still, there is a clear shift from paper to
online ad spend
Robert G Picard's argument in “Why journalists deserve low pay” in Christian
Science Monitor

Has journalism lost its value?

 In the past journalism had three economic values:
 Journalists were experts in things the public were not
 Journalists had access to people the public did not
 Journalists had a monopoly over the distribution of news
Has journalism lost its value?

         In the past journalism had three economic values:
         Journalists were experts in things the public were not
         Journalists had access to people the public did not
         Journalists had a monopoly over the distribution of news




no long have exclusive access to people the public don't...and they definitely do not hav
My point here:
journalism is at a
crossroads.

The way behind us
is no longer viable.

But the road ahead
is uncertain too.

We're all clumped
in the middle
arguing about
where to go next.
What will the reporter of the future be like?
What will the reporter of the future be like?

Blogger
What will the reporter of the future be like?

Blogger




 Photographer
What will the reporter of the future be like?

Blogger




 Photographer




  Film maker
What will the reporter of the future be like?

Blogger




 Photographer




  Film maker


                Web designer
What will the reporter of the future be like?

Blogger




 Photographer




  Film maker

                                 Independent/freelance
                Web designer
What will the reporter of the future be like?

Blogger




 Photographer
                                        More than a
                                        journalist


  Film maker

                                 Independent/freelance
                Web designer
What will the reporter of the future be like?

Blogger

                                       Entrepreneur



 Photographer
                                        More than a
                                        journalist


  Film maker

                                 Independent/freelance
                Web designer
Video Journalism


Explosion in online video
Training newspaper journalists to be video journalists
TV stations run like newspapers
    More journalists
    More stories
    Less money!

Introducing the Michael Rosenblum model for running TV newsrooms like
newspapers.
Video Journalism

                                 No cameramen

                                 No sound crews

                                    No editors

                                  No producers

                                    No office

                                     No rent

                                      No PA

                                  No managers

                               No senior managers

                              No assistant producers

Introducing the Michael Rosenblum model for running TV newsrooms like
newspapers.
Hyper-local journalism


Perceived demand for ultra local news: what's going on on
  your street.
Run by amateurs, bloggers on free software
Success stories:
   Kings Cross Local Environment
   Digbeth Is Good
And now professional newspapers getting in on the action.
The big question....




How the hell are we supposed to make any money?
We won't.
We won't.
(OK, well...we might)
n't profitable; it's subsidised by other Murdoch enterprises.

an isn't profitable; it's funded by a trust.

sn't profitable.”




                                  Emily Bell, The Guardian
                                  Source: Paul Bradshaw Online Journalism Blog
The three types of journalism
     we’ll always pay for

          Business


           Sport


          Showbiz
An example of recent online scoops over traditional media...




But TMZ uses old hack tricks (paying for info) and is owned by ...Time Warner!
Letter from a scared journalist

Dear Cary,

I spent the last four and a half years studying print journalism in college and watching vacantly as the
newspaper industry crumbled before my eyes. The decline never bothered me. I always figured I had
what it takes to get a job even in an extremely competitive market: Before I ever graduated, I had
completed four internships at newspapers, magazines and a Web site, published almost a hundred clips
(including longer, high-quality pieces), and left a good impression with everyone I worked with. I knew I
wanted to be a journalist, and I knew that I wanted to write for a living.

Now, six months after graduating, my parents still pay my cellphone bill and I am working full-time
making ice cream. I make a couple hundred bucks here and there freelancing for a magazine I interned
at, but otherwise my “freelance” career, as well as my journalism career, is dead in the water.

What I see is that my passion for journalism and writing is waning.

I am looking into jobs in other fields that pay better. Is it healthier to stick it out working at an ice cream
store and desperately try to make it as a writer, or should I pursue a career where financial security is
more realistic?

                                                                                            Scared Journalist
Letter from a scared journalist
Dear Scared Journalist,

If you are a true journalist, the world is going to kick your ass. If you are a true journalist, you are
supposed to be having a hard time. This is how the world makes writers. It kicks their ass long enough
that they start finally telling the truth.

We have applied and applied and applied for jobs and gotten nothing, and then things have been
dropped at our feet that we were not sure we wanted but which we accepted because there was nothing
else available....

And then, with the irony that cloaks us against utter nihilism, we think, if only we were living in more
interesting times! And that is the confounding thing about it, isn’t it? That we stand on the nodal point of
a great, creaking, crunching change in historical direction, at the beginning of cataclysmic planetary
collapse, at the dying of civilization, at the rising of new empires, at our own meltdown, as a million
stories bloom out of the earth like wildflowers in the spring and we think, gee, uh, if only there were
some good stories to tell.

That’s the ultimate irony, no? That in the midst of remarkable and unprecedented change, in the midst of
the greatest stories to happen all century, we are paralyzed by some changes in the delivery system.

It’s a weird world but it’s interesting and fun. Fuck the little stuff. Don’t worry about your career. Find a
story and write about it, and stay off the streets if you’re drunk.

More Related Content

What's hot

Online journalism prospects and challenges
Online journalism prospects and challengesOnline journalism prospects and challenges
Online journalism prospects and challengesArooj mughal
 
Social media for Journalists
Social media for JournalistsSocial media for Journalists
Social media for JournalistsDamian Radcliffe
 
PRINT JOURNALISM II- OBJECTIVES & PRINCIPLES OF EDITING
PRINT JOURNALISM II- OBJECTIVES & PRINCIPLES OF EDITINGPRINT JOURNALISM II- OBJECTIVES & PRINCIPLES OF EDITING
PRINT JOURNALISM II- OBJECTIVES & PRINCIPLES OF EDITINGTrinity Dwarka
 
Islamic Code of Ethics
Islamic Code of EthicsIslamic Code of Ethics
Islamic Code of EthicsAbid Zafar
 
Chapter 6: Magazines
Chapter 6: MagazinesChapter 6: Magazines
Chapter 6: MagazinesVal Bello
 
History of journalism india
History of journalism indiaHistory of journalism india
History of journalism indiaNeha Vashishth
 
what is online journalism?
what is online journalism?what is online journalism?
what is online journalism?Rashid Hussain
 
Freelancing ( applied communication)
Freelancing ( applied communication)Freelancing ( applied communication)
Freelancing ( applied communication)Pooja Gupta
 
Tools Of Public Relations
Tools Of Public RelationsTools Of Public Relations
Tools Of Public Relationskaka ptaka
 
Ethics In Journalism
Ethics In JournalismEthics In Journalism
Ethics In JournalismKathy Gill
 
Citizen journalism
Citizen journalismCitizen journalism
Citizen journalismDean1414
 
Ethics in PR
Ethics in PREthics in PR
Ethics in PRoreshetn
 
Investigative jounnalisn ppt 1.2345
Investigative jounnalisn ppt 1.2345Investigative jounnalisn ppt 1.2345
Investigative jounnalisn ppt 1.2345AfeefuRehman
 

What's hot (20)

Press release ppt
Press release pptPress release ppt
Press release ppt
 
CYBER JOURNALISM
CYBER JOURNALISMCYBER JOURNALISM
CYBER JOURNALISM
 
Online journalism prospects and challenges
Online journalism prospects and challengesOnline journalism prospects and challenges
Online journalism prospects and challenges
 
News source
News sourceNews source
News source
 
Social media for Journalists
Social media for JournalistsSocial media for Journalists
Social media for Journalists
 
PRINT JOURNALISM II- OBJECTIVES & PRINCIPLES OF EDITING
PRINT JOURNALISM II- OBJECTIVES & PRINCIPLES OF EDITINGPRINT JOURNALISM II- OBJECTIVES & PRINCIPLES OF EDITING
PRINT JOURNALISM II- OBJECTIVES & PRINCIPLES OF EDITING
 
Islamic Code of Ethics
Islamic Code of EthicsIslamic Code of Ethics
Islamic Code of Ethics
 
Chapter 6: Magazines
Chapter 6: MagazinesChapter 6: Magazines
Chapter 6: Magazines
 
Global Journalism
Global JournalismGlobal Journalism
Global Journalism
 
History of journalism india
History of journalism indiaHistory of journalism india
History of journalism india
 
what is online journalism?
what is online journalism?what is online journalism?
what is online journalism?
 
Public Relations
Public RelationsPublic Relations
Public Relations
 
Freelancing ( applied communication)
Freelancing ( applied communication)Freelancing ( applied communication)
Freelancing ( applied communication)
 
Tools Of Public Relations
Tools Of Public RelationsTools Of Public Relations
Tools Of Public Relations
 
Ethics In Journalism
Ethics In JournalismEthics In Journalism
Ethics In Journalism
 
Citizen journalism
Citizen journalismCitizen journalism
Citizen journalism
 
Media Ethics
Media EthicsMedia Ethics
Media Ethics
 
Investigative Journalism
Investigative JournalismInvestigative Journalism
Investigative Journalism
 
Ethics in PR
Ethics in PREthics in PR
Ethics in PR
 
Investigative jounnalisn ppt 1.2345
Investigative jounnalisn ppt 1.2345Investigative jounnalisn ppt 1.2345
Investigative jounnalisn ppt 1.2345
 

Viewers also liked

Kingston University Journalism: visual grammar
Kingston University Journalism: visual grammarKingston University Journalism: visual grammar
Kingston University Journalism: visual grammarAdam Westbrook
 
New forms of journalism
New forms of journalismNew forms of journalism
New forms of journalismMindy McAdams
 
Next Generation Journalist 2010
Next Generation Journalist 2010Next Generation Journalist 2010
Next Generation Journalist 2010Adam Westbrook
 
Journalism In The Digital Age
Journalism In The Digital AgeJournalism In The Digital Age
Journalism In The Digital Agepetermoore
 
Understanding the interviewee
Understanding the intervieweeUnderstanding the interviewee
Understanding the intervieweeDavid Brewer
 
Interview with people of other countries
Interview with people of other countriesInterview with people of other countries
Interview with people of other countriesguest1edda78c
 
Ideas on the future of journalism & publishing
Ideas on the future of journalism & publishingIdeas on the future of journalism & publishing
Ideas on the future of journalism & publishingAdam Westbrook
 
Social Media & Journalism - El Escorial 2010
Social Media & Journalism - El Escorial 2010Social Media & Journalism - El Escorial 2010
Social Media & Journalism - El Escorial 2010Adam Westbrook
 
Writing to Pictures: the basics
Writing to Pictures: the basicsWriting to Pictures: the basics
Writing to Pictures: the basicsAdam Westbrook
 
5 new ways to make it as a journalist
5 new ways to make it as a journalist5 new ways to make it as a journalist
5 new ways to make it as a journalistAdam Westbrook
 
News:rewired - multimedia journalism
News:rewired - multimedia journalismNews:rewired - multimedia journalism
News:rewired - multimedia journalismAdam Westbrook
 
Chapter 2 reporter
Chapter 2 reporterChapter 2 reporter
Chapter 2 reporteryecol
 
Future of journalism online & mobile media
Future of journalism online & mobile mediaFuture of journalism online & mobile media
Future of journalism online & mobile mediastereodan
 
Journalism in the new digital age
Journalism in the new digital ageJournalism in the new digital age
Journalism in the new digital ageValerioveo
 
Digital Journalism
Digital JournalismDigital Journalism
Digital JournalismSteve Buttry
 
Grammar of Film and Television
Grammar of Film and TelevisionGrammar of Film and Television
Grammar of Film and TelevisionAnjan Behera
 
The grammar of movies
The grammar of moviesThe grammar of movies
The grammar of moviesrfarinas
 
Radio journalism
Radio journalismRadio journalism
Radio journalismjlynners11
 
Tv journalism presentation
Tv journalism presentationTv journalism presentation
Tv journalism presentationjeff7890
 
Powerpoint for journalism
Powerpoint for journalismPowerpoint for journalism
Powerpoint for journalismving09
 

Viewers also liked (20)

Kingston University Journalism: visual grammar
Kingston University Journalism: visual grammarKingston University Journalism: visual grammar
Kingston University Journalism: visual grammar
 
New forms of journalism
New forms of journalismNew forms of journalism
New forms of journalism
 
Next Generation Journalist 2010
Next Generation Journalist 2010Next Generation Journalist 2010
Next Generation Journalist 2010
 
Journalism In The Digital Age
Journalism In The Digital AgeJournalism In The Digital Age
Journalism In The Digital Age
 
Understanding the interviewee
Understanding the intervieweeUnderstanding the interviewee
Understanding the interviewee
 
Interview with people of other countries
Interview with people of other countriesInterview with people of other countries
Interview with people of other countries
 
Ideas on the future of journalism & publishing
Ideas on the future of journalism & publishingIdeas on the future of journalism & publishing
Ideas on the future of journalism & publishing
 
Social Media & Journalism - El Escorial 2010
Social Media & Journalism - El Escorial 2010Social Media & Journalism - El Escorial 2010
Social Media & Journalism - El Escorial 2010
 
Writing to Pictures: the basics
Writing to Pictures: the basicsWriting to Pictures: the basics
Writing to Pictures: the basics
 
5 new ways to make it as a journalist
5 new ways to make it as a journalist5 new ways to make it as a journalist
5 new ways to make it as a journalist
 
News:rewired - multimedia journalism
News:rewired - multimedia journalismNews:rewired - multimedia journalism
News:rewired - multimedia journalism
 
Chapter 2 reporter
Chapter 2 reporterChapter 2 reporter
Chapter 2 reporter
 
Future of journalism online & mobile media
Future of journalism online & mobile mediaFuture of journalism online & mobile media
Future of journalism online & mobile media
 
Journalism in the new digital age
Journalism in the new digital ageJournalism in the new digital age
Journalism in the new digital age
 
Digital Journalism
Digital JournalismDigital Journalism
Digital Journalism
 
Grammar of Film and Television
Grammar of Film and TelevisionGrammar of Film and Television
Grammar of Film and Television
 
The grammar of movies
The grammar of moviesThe grammar of movies
The grammar of movies
 
Radio journalism
Radio journalismRadio journalism
Radio journalism
 
Tv journalism presentation
Tv journalism presentationTv journalism presentation
Tv journalism presentation
 
Powerpoint for journalism
Powerpoint for journalismPowerpoint for journalism
Powerpoint for journalism
 

Similar to Future Of Journalism, by Adam Westbrook

PresentationNigelMiddlemiss
PresentationNigelMiddlemissPresentationNigelMiddlemiss
PresentationNigelMiddlemissSerge Cornelus
 
How To Write A Press Release 2012
How To Write A Press Release 2012How To Write A Press Release 2012
How To Write A Press Release 2012Amy B Perrault
 
News You Can Lose Presentation
News You Can Lose PresentationNews You Can Lose Presentation
News You Can Lose PresentationBonnie Gross
 
Online, convergence and the many futures of journalism
Online, convergence and the many futures of journalismOnline, convergence and the many futures of journalism
Online, convergence and the many futures of journalismGlyn Mottershead
 
Classes27and28 1
Classes27and28 1Classes27and28 1
Classes27and28 1guestfcebc5
 
The Future of News and the Seven Cs: Kerry Powell at TedX Edmonton 2013
The Future of News and the Seven Cs: Kerry Powell at TedX Edmonton 2013The Future of News and the Seven Cs: Kerry Powell at TedX Edmonton 2013
The Future of News and the Seven Cs: Kerry Powell at TedX Edmonton 2013Kerry Powell
 
Chapter 9: Make the New Comprehensive and Proportional
Chapter 9: Make the New Comprehensive and  ProportionalChapter 9: Make the New Comprehensive and  Proportional
Chapter 9: Make the New Comprehensive and ProportionalZachary Schmidt
 
Sortir du Cadre (Think Wider) Future of photojournalism - Eng - by Gerald Hol...
Sortir du Cadre (Think Wider) Future of photojournalism - Eng - by Gerald Hol...Sortir du Cadre (Think Wider) Future of photojournalism - Eng - by Gerald Hol...
Sortir du Cadre (Think Wider) Future of photojournalism - Eng - by Gerald Hol...Gerald Holubowicz
 
Class9 What Shapes News1
Class9 What Shapes News1Class9 What Shapes News1
Class9 What Shapes News1guestfcebc5
 
Urban Lifestyle Report
Urban  Lifestyle ReportUrban  Lifestyle Report
Urban Lifestyle ReportTomas Bennich
 
021808 Real World Press Metanomics Transcript
021808 Real World Press Metanomics Transcript021808 Real World Press Metanomics Transcript
021808 Real World Press Metanomics TranscriptRemedy Communications
 
WAN-IFRA 2009 INNOVATION MEDIA CONSULTING
WAN-IFRA 2009 INNOVATION MEDIA CONSULTINGWAN-IFRA 2009 INNOVATION MEDIA CONSULTING
WAN-IFRA 2009 INNOVATION MEDIA CONSULTINGJuan Senor
 
Trust me i am lying w pmilslidesharev19-130415154110-phpapp01
Trust me  i am lying w pmilslidesharev19-130415154110-phpapp01Trust me  i am lying w pmilslidesharev19-130415154110-phpapp01
Trust me i am lying w pmilslidesharev19-130415154110-phpapp01largoy
 
Presentation to the Assoc. for Journalism Education
Presentation to the Assoc. for Journalism EducationPresentation to the Assoc. for Journalism Education
Presentation to the Assoc. for Journalism EducationPaul Staines
 

Similar to Future Of Journalism, by Adam Westbrook (20)

PresentationNigelMiddlemiss
PresentationNigelMiddlemissPresentationNigelMiddlemiss
PresentationNigelMiddlemiss
 
How To Write A Press Release 2012
How To Write A Press Release 2012How To Write A Press Release 2012
How To Write A Press Release 2012
 
News You Can Lose Presentation
News You Can Lose PresentationNews You Can Lose Presentation
News You Can Lose Presentation
 
Online, convergence and the many futures of journalism
Online, convergence and the many futures of journalismOnline, convergence and the many futures of journalism
Online, convergence and the many futures of journalism
 
Classes27and28
Classes27and28Classes27and28
Classes27and28
 
Classes27and28 1
Classes27and28 1Classes27and28 1
Classes27and28 1
 
The Future of News and the Seven Cs: Kerry Powell at TedX Edmonton 2013
The Future of News and the Seven Cs: Kerry Powell at TedX Edmonton 2013The Future of News and the Seven Cs: Kerry Powell at TedX Edmonton 2013
The Future of News and the Seven Cs: Kerry Powell at TedX Edmonton 2013
 
Chapter 9: Make the New Comprehensive and Proportional
Chapter 9: Make the New Comprehensive and  ProportionalChapter 9: Make the New Comprehensive and  Proportional
Chapter 9: Make the New Comprehensive and Proportional
 
Sortir du Cadre (Think Wider) Future of photojournalism - Eng - by Gerald Hol...
Sortir du Cadre (Think Wider) Future of photojournalism - Eng - by Gerald Hol...Sortir du Cadre (Think Wider) Future of photojournalism - Eng - by Gerald Hol...
Sortir du Cadre (Think Wider) Future of photojournalism - Eng - by Gerald Hol...
 
Class9 What Shapes News1
Class9 What Shapes News1Class9 What Shapes News1
Class9 What Shapes News1
 
Convergence
ConvergenceConvergence
Convergence
 
Urban Lifestyle Report
Urban  Lifestyle ReportUrban  Lifestyle Report
Urban Lifestyle Report
 
Missouri
MissouriMissouri
Missouri
 
021808 Real World Press Metanomics Transcript
021808 Real World Press Metanomics Transcript021808 Real World Press Metanomics Transcript
021808 Real World Press Metanomics Transcript
 
Journalistic Essay
Journalistic EssayJournalistic Essay
Journalistic Essay
 
I periodici online
I periodici onlineI periodici online
I periodici online
 
Randy Ifra
Randy IfraRandy Ifra
Randy Ifra
 
WAN-IFRA 2009 INNOVATION MEDIA CONSULTING
WAN-IFRA 2009 INNOVATION MEDIA CONSULTINGWAN-IFRA 2009 INNOVATION MEDIA CONSULTING
WAN-IFRA 2009 INNOVATION MEDIA CONSULTING
 
Trust me i am lying w pmilslidesharev19-130415154110-phpapp01
Trust me  i am lying w pmilslidesharev19-130415154110-phpapp01Trust me  i am lying w pmilslidesharev19-130415154110-phpapp01
Trust me i am lying w pmilslidesharev19-130415154110-phpapp01
 
Presentation to the Assoc. for Journalism Education
Presentation to the Assoc. for Journalism EducationPresentation to the Assoc. for Journalism Education
Presentation to the Assoc. for Journalism Education
 

Recently uploaded

Governance - NSTP presentation .pptx
Governance - NSTP presentation     .pptxGovernance - NSTP presentation     .pptx
Governance - NSTP presentation .pptxDianneSablayan1
 
Transforming Andhra Pradesh: TDP's Legacy in Road Connectivity
Transforming Andhra Pradesh: TDP's Legacy in Road ConnectivityTransforming Andhra Pradesh: TDP's Legacy in Road Connectivity
Transforming Andhra Pradesh: TDP's Legacy in Road Connectivitynarsireddynannuri1
 
Mitochondrial Fusion Vital for Adult Brain Function and Disease Understanding...
Mitochondrial Fusion Vital for Adult Brain Function and Disease Understanding...Mitochondrial Fusion Vital for Adult Brain Function and Disease Understanding...
Mitochondrial Fusion Vital for Adult Brain Function and Disease Understanding...The Lifesciences Magazine
 
Political-Ideologies-and-The-Movements.pptx
Political-Ideologies-and-The-Movements.pptxPolitical-Ideologies-and-The-Movements.pptx
Political-Ideologies-and-The-Movements.pptxSasikiranMarri
 
11042024_First India Newspaper Jaipur.pdf
11042024_First India Newspaper Jaipur.pdf11042024_First India Newspaper Jaipur.pdf
11042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
lok sabha Elections in india- 2024 .pptx
lok sabha Elections in india- 2024 .pptxlok sabha Elections in india- 2024 .pptx
lok sabha Elections in india- 2024 .pptxdigiyvbmrkt
 
Geostrategic significance of South Asian countries.ppt
Geostrategic significance of South Asian countries.pptGeostrategic significance of South Asian countries.ppt
Geostrategic significance of South Asian countries.pptUsmanKaran
 
12042024_First India Newspaper Jaipur.pdf
12042024_First India Newspaper Jaipur.pdf12042024_First India Newspaper Jaipur.pdf
12042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
Foreign Relation of Pakistan with Neighboring Countries.pptx
Foreign Relation of Pakistan with Neighboring Countries.pptxForeign Relation of Pakistan with Neighboring Countries.pptx
Foreign Relation of Pakistan with Neighboring Countries.pptxunark75
 
14042024_First India Newspaper Jaipur.pdf
14042024_First India Newspaper Jaipur.pdf14042024_First India Newspaper Jaipur.pdf
14042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdf16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
Emerging issues in migration policies.ppt
Emerging issues in migration policies.pptEmerging issues in migration policies.ppt
Emerging issues in migration policies.pptNandinituteja1
 
15042024_First India Newspaper Jaipur.pdf
15042024_First India Newspaper Jaipur.pdf15042024_First India Newspaper Jaipur.pdf
15042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
13042024_First India Newspaper Jaipur.pdf
13042024_First India Newspaper Jaipur.pdf13042024_First India Newspaper Jaipur.pdf
13042024_First India Newspaper Jaipur.pdfFIRST INDIA
 

Recently uploaded (14)

Governance - NSTP presentation .pptx
Governance - NSTP presentation     .pptxGovernance - NSTP presentation     .pptx
Governance - NSTP presentation .pptx
 
Transforming Andhra Pradesh: TDP's Legacy in Road Connectivity
Transforming Andhra Pradesh: TDP's Legacy in Road ConnectivityTransforming Andhra Pradesh: TDP's Legacy in Road Connectivity
Transforming Andhra Pradesh: TDP's Legacy in Road Connectivity
 
Mitochondrial Fusion Vital for Adult Brain Function and Disease Understanding...
Mitochondrial Fusion Vital for Adult Brain Function and Disease Understanding...Mitochondrial Fusion Vital for Adult Brain Function and Disease Understanding...
Mitochondrial Fusion Vital for Adult Brain Function and Disease Understanding...
 
Political-Ideologies-and-The-Movements.pptx
Political-Ideologies-and-The-Movements.pptxPolitical-Ideologies-and-The-Movements.pptx
Political-Ideologies-and-The-Movements.pptx
 
11042024_First India Newspaper Jaipur.pdf
11042024_First India Newspaper Jaipur.pdf11042024_First India Newspaper Jaipur.pdf
11042024_First India Newspaper Jaipur.pdf
 
lok sabha Elections in india- 2024 .pptx
lok sabha Elections in india- 2024 .pptxlok sabha Elections in india- 2024 .pptx
lok sabha Elections in india- 2024 .pptx
 
Geostrategic significance of South Asian countries.ppt
Geostrategic significance of South Asian countries.pptGeostrategic significance of South Asian countries.ppt
Geostrategic significance of South Asian countries.ppt
 
12042024_First India Newspaper Jaipur.pdf
12042024_First India Newspaper Jaipur.pdf12042024_First India Newspaper Jaipur.pdf
12042024_First India Newspaper Jaipur.pdf
 
Foreign Relation of Pakistan with Neighboring Countries.pptx
Foreign Relation of Pakistan with Neighboring Countries.pptxForeign Relation of Pakistan with Neighboring Countries.pptx
Foreign Relation of Pakistan with Neighboring Countries.pptx
 
14042024_First India Newspaper Jaipur.pdf
14042024_First India Newspaper Jaipur.pdf14042024_First India Newspaper Jaipur.pdf
14042024_First India Newspaper Jaipur.pdf
 
16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdf16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdf
 
Emerging issues in migration policies.ppt
Emerging issues in migration policies.pptEmerging issues in migration policies.ppt
Emerging issues in migration policies.ppt
 
15042024_First India Newspaper Jaipur.pdf
15042024_First India Newspaper Jaipur.pdf15042024_First India Newspaper Jaipur.pdf
15042024_First India Newspaper Jaipur.pdf
 
13042024_First India Newspaper Jaipur.pdf
13042024_First India Newspaper Jaipur.pdf13042024_First India Newspaper Jaipur.pdf
13042024_First India Newspaper Jaipur.pdf
 

Future Of Journalism, by Adam Westbrook

  • 1. the future of journalism
  • 2. about me: reporter & newsreader for Viking FM multimedia journalist Blogger! www.adamwestbrook.co.uk Twitterererer! @AdamWestbrook
  • 3. The decline of journalism: in numbers Decline of journalism: The average fleet street hack supplies 300% more content than they did in 19 July 2008-January 2009: 4,000 job losses in media; 1,000 of them journalists 54% of content in newspapers is from PR companies 60 local papers have closed in the last few months Source: The Investigations Fund www.investigationsfund.org
  • 4. The decline of journalism: in its own headlines
  • 5. why are newspapers, tv and radio struggling? TV satellite, youtube Radio iPods, spotify, podcasts Newspapers the internet loss of classifieds free news content The internet has had a massive impact on loss of advertisers traditional media. For newspapers the real killer hasn't been the loss of advertisers so much as the rise of Craigslist, Gumtree and the free classifieds.
  • 6. But still, there is a clear shift from paper to online ad spend
  • 7. Robert G Picard's argument in “Why journalists deserve low pay” in Christian Science Monitor Has journalism lost its value? In the past journalism had three economic values: Journalists were experts in things the public were not Journalists had access to people the public did not Journalists had a monopoly over the distribution of news
  • 8. Has journalism lost its value? In the past journalism had three economic values: Journalists were experts in things the public were not Journalists had access to people the public did not Journalists had a monopoly over the distribution of news no long have exclusive access to people the public don't...and they definitely do not hav
  • 9. My point here: journalism is at a crossroads. The way behind us is no longer viable. But the road ahead is uncertain too. We're all clumped in the middle arguing about where to go next.
  • 10. What will the reporter of the future be like?
  • 11. What will the reporter of the future be like? Blogger
  • 12. What will the reporter of the future be like? Blogger Photographer
  • 13. What will the reporter of the future be like? Blogger Photographer Film maker
  • 14. What will the reporter of the future be like? Blogger Photographer Film maker Web designer
  • 15. What will the reporter of the future be like? Blogger Photographer Film maker Independent/freelance Web designer
  • 16. What will the reporter of the future be like? Blogger Photographer More than a journalist Film maker Independent/freelance Web designer
  • 17. What will the reporter of the future be like? Blogger Entrepreneur Photographer More than a journalist Film maker Independent/freelance Web designer
  • 18. Video Journalism Explosion in online video Training newspaper journalists to be video journalists TV stations run like newspapers More journalists More stories Less money! Introducing the Michael Rosenblum model for running TV newsrooms like newspapers.
  • 19. Video Journalism No cameramen No sound crews No editors No producers No office No rent No PA No managers No senior managers No assistant producers Introducing the Michael Rosenblum model for running TV newsrooms like newspapers.
  • 20. Hyper-local journalism Perceived demand for ultra local news: what's going on on your street. Run by amateurs, bloggers on free software Success stories: Kings Cross Local Environment Digbeth Is Good And now professional newspapers getting in on the action.
  • 21. The big question.... How the hell are we supposed to make any money?
  • 24. n't profitable; it's subsidised by other Murdoch enterprises. an isn't profitable; it's funded by a trust. sn't profitable.” Emily Bell, The Guardian Source: Paul Bradshaw Online Journalism Blog
  • 25. The three types of journalism we’ll always pay for Business Sport Showbiz
  • 26. An example of recent online scoops over traditional media... But TMZ uses old hack tricks (paying for info) and is owned by ...Time Warner!
  • 27. Letter from a scared journalist Dear Cary, I spent the last four and a half years studying print journalism in college and watching vacantly as the newspaper industry crumbled before my eyes. The decline never bothered me. I always figured I had what it takes to get a job even in an extremely competitive market: Before I ever graduated, I had completed four internships at newspapers, magazines and a Web site, published almost a hundred clips (including longer, high-quality pieces), and left a good impression with everyone I worked with. I knew I wanted to be a journalist, and I knew that I wanted to write for a living. Now, six months after graduating, my parents still pay my cellphone bill and I am working full-time making ice cream. I make a couple hundred bucks here and there freelancing for a magazine I interned at, but otherwise my “freelance” career, as well as my journalism career, is dead in the water. What I see is that my passion for journalism and writing is waning. I am looking into jobs in other fields that pay better. Is it healthier to stick it out working at an ice cream store and desperately try to make it as a writer, or should I pursue a career where financial security is more realistic? Scared Journalist
  • 28. Letter from a scared journalist Dear Scared Journalist, If you are a true journalist, the world is going to kick your ass. If you are a true journalist, you are supposed to be having a hard time. This is how the world makes writers. It kicks their ass long enough that they start finally telling the truth. We have applied and applied and applied for jobs and gotten nothing, and then things have been dropped at our feet that we were not sure we wanted but which we accepted because there was nothing else available.... And then, with the irony that cloaks us against utter nihilism, we think, if only we were living in more interesting times! And that is the confounding thing about it, isn’t it? That we stand on the nodal point of a great, creaking, crunching change in historical direction, at the beginning of cataclysmic planetary collapse, at the dying of civilization, at the rising of new empires, at our own meltdown, as a million stories bloom out of the earth like wildflowers in the spring and we think, gee, uh, if only there were some good stories to tell. That’s the ultimate irony, no? That in the midst of remarkable and unprecedented change, in the midst of the greatest stories to happen all century, we are paralyzed by some changes in the delivery system. It’s a weird world but it’s interesting and fun. Fuck the little stuff. Don’t worry about your career. Find a story and write about it, and stay off the streets if you’re drunk.