Entrepreneurial Journalism at the International Journalism Festival 2012

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Multimedia Producer, Film maker and writer Adam Westbrook talks through the ins and outs of starting your own microbusiness.

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Entrepreneurial Journalism at the International Journalism Festival 2012

  1. 1. ENTREPRENEURIALJOURNALISM r+ $= ? Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  2. 2. What would you do ifyou knew you couldntfail? Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  3. 3. Adamwestbrook@AdamWestbrook | www.adamwestbrook.co.uk Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  4. 4. Adamwestbrook@AdamWestbrook | www.adamwestbrook.co.uk Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  5. 5. A lessonFrom history Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  6. 6. Entrepreneurialjournalism 101 Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  7. 7. A lessonFrom historyTHE NUMBER OF JOBS IN JOURNALISM: /THE NUMBER OF JOURNALISM STUDENTS GRADUATING: - Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  8. 8. Entrepreneurialjournalism 101 IS FREELANCING ENTREPRENEURIAL JOURNALISM? Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  9. 9. THE AGE OFTHE ONLINE PUBLISHER FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER ONE: CREATING CONTENT IS EASIER, FASTER, CHEAPER THAN EVER Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  10. 10. THE AGE OFTHE ONLINE PUBLISHER FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER TWO: PUBLISHING CONTENT IS EASIER, FASTER, CHEAPER THAN EVER Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  11. 11. THE AGE OFTHE ONLINE PUBLISHER FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER THREE: BUILDING AN AUDIENCE IS EASIER, FASTER, CHEAPER THAN EVER Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  12. 12. THE AGE OFTHE ONLINE PUBLISHER FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER FOUR: STARTING A BUSINESS IS EASIER, FASTER, CHEAPER THAN EVER Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  13. 13. THE AGE OFTHE ONLINE PUBLISHER FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER FIVE: HAVING A JOB IS RISKIER THAN BEING AN ENTREPRENEUR Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  14. 14. What isEntrepreneurship? 1 OR SERVICE CREATING A PRODUCT 2PAY FOR IT PEOPLE WILL 3 MAKE MONEY YOU HAVE A WAY TO Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  15. 15. convergence Hat-tip: Chris Guillebeau The $100 Startup What you love What the world and are good at wants A great business idea Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  16. 16. value ARE YOU HELPING ANYONE? Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  17. 17. In treehouses Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  18. 18. wiwt Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  19. 19. Everythingis a remix Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  20. 20. matter Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  21. 21. Med city news Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  22. 22. Beingentrepreneurial Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  23. 23. Even newspapersAre doing it Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  24. 24. So are you readyTo start a business? Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  25. 25. So are you readyTo start a business? Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  26. 26. So are you readyTo start a business? Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  27. 27. micro-business ONE PERSON, WORKING FROM HOME DOING WHAT THEY LOVE A WEB BASED BUSINESS MAKING ENOUGH MONEY TO SUPPORT THE LIFE THEY WANT Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  28. 28. micro-business “DONT BE INSECURE ABOUT AIMING TO BE A SMALL BUSINESS. ANYONE WHO RUNS A BUSINESS THATS SUSTAINABLE AND PROFITABLE, WHETHER ITS BIG OR SMALL, SHOULD BE PROUD” JASON FRIED, REWORK Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  29. 29. The micro-businesschallenge LAUNCH A MICRO-BUSINESS THAT MAKES ENOUGH MONEY TO COVER YOUR MONTHLY OUTGOINGS FOR LESS THAN €100 AND IN LESS THAN 30 DAYS Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  30. 30. Next-generationjournalist Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  31. 31. Video .fu Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  32. 32. What do you needTo be entrepreneurial? AN MBA? EXPERIENCE IN ACCOUNTING? VENTURE CAPITAL FROM SILICON VALLEY? A DETAILED BUSINESS PLAN? A COST-FLOW ANALYSIS? Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  33. 33. What do you needTo be entrepreneurial? COURAGE & COMMITMENT Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  34. 34. Is entrepreneurshipFor everyone? Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  35. 35. JOURNALISMNEEDS YOU Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140
  36. 36. Where do youStart? Adam Westbrook at the International Journalism Festival, Perugia Italy April 29th 2012 for Media 140 #media140

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