The art of community management and building has often been regarded as a very difficult one to master.
However, there are three key pillars which can make or break online communities driven by brands and businesses.
The three areas of focus are:
Content balance – what should you be talking about
Community building – getting the right people to interact with you / your page
Brand output – the types of activity that should characterise your presence
The following slides bring each of these areas to life.