5 Things from the mob / 5 in Customer Dev
The mob doesn’t go after everyone, and neither should “we.”
Mob finds people that are “around” (they pick carefully over months and years)
We have to find people in the right place (we don’t have time, but we have tech)
The mob reaches out slowly to see if you are worth using. They really focus on
We have a quicker cycle, but we can use tools like google forms to qualify our
leads. Teams often want to qualify, but disqualifying is just as important.
The mob knows just what someone wants - money (but also sex and access,
depending on the situation - Senator Huey Long was a millionaire, but he wanted
a personal army)
Understanding what people want is an important, yet often overlooked, piece of
the pie. You don’t need an Amazon Gift Card all the time.
The mob knows how to get what it needs. By any means neccessary.
Again - we can’t use baseball bats - but we need to understand how to use
pressure to get the most out of our participants. Make them make a choice during
interviews and when the time is right, make sure they stand by it with a choice (i.e.
make them buy on the spot)
If you live by the code - the mob has no problems. BUt, they need to make sure,so
they keep an eye on you
After interviews, you should have an idea of a “persona’s” behavior. You’ll need to
have a methodology in place to keep track to ensure you make the right decisions.