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1220 Case Competition Finals

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Final Presentation for the Business 1220 Case Competition Finals

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1220 Case Competition Finals

  1. 1. DAVID E. WHITE CLOTHIERS
  2. 2. Goals Industry Analysis Alternatives Decision + Action Plan Questions and Answers
  3. 3. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action Plan Analysis
  4. 4. Analysis Alternatives Decision Action Plan Goals Increase Sales Growth Maintain Company Image Set Company for Success and Future Sale
  5. 5. Economic  Growing Industry – 3.4% Social and Technological  Shift towards Social Media Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action Plan
  6. 6. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action Plan Customers
  7. 7. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action PlanAnalysis Alternatives Decision Action Plan
  8. 8. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action PlanAnalysis Alternatives Decision Action Plan
  9. 9. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action PlanAnalysis Alternatives Decision Action Plan
  10. 10. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action PlanAnalysis Alternatives Decision Action Plan
  11. 11. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action PlanAnalysis Alternatives Decision Action Plan
  12. 12. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action PlanAnalysis Alternatives Decision Action Plan
  13. 13. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action PlanAnalysis Alternatives Decision Action Plan
  14. 14. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action PlanAnalysis Alternatives Decision Action Plan
  15. 15. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action PlanAnalysis Alternatives Decision Action Plan
  16. 16. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action PlanAnalysis Alternatives Decision Action Plan
  17. 17. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action PlanAnalysis Alternatives Decision Action Plan
  18. 18. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action PlanAnalysis Alternatives Decision Action Plan
  19. 19. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action PlanAnalysis Alternatives Decision Action Plan
  20. 20. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action PlanAnalysis Alternatives Decision Action Plan
  21. 21. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action Plan
  22. 22. Analysis Alternatives Decision Action Plan Risks Professionals Analysis Alternatives Decision Action Plan
  23. 23. Analysis Alternatives Decision Action Plan Risks  Value White Clothier’s Expertise  Willing to Pay for Quality  Not Brand Loyal Yet  Best Option for Company Growth WHY? Analysis Alternatives Decision Action Plan
  24. 24. Analysis Alternatives Decision Action Plan Increasing Sales Growth Premium Products and Experience Attract New Customers Earn Customer Loyalty
  25. 25. Analysis Alternatives Decision Action Plan Increasing Sales Growth Premium Products and Experience Attract New Customers Earn Customer Loyalty
  26. 26. Analysis Alternatives Decision Action Plan Increasing Sales Growth Premium Products and Experience Attract New Customers Earn Customer Loyalty
  27. 27. Analysis Alternatives Decision Action Plan Increasing Sales Growth Premium Products and Experience Attract New Customers Earn Customer Loyalty
  28. 28. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action Plan
  29. 29. Customer Experience Quality Consumer Perception Map Analysis Alternatives Decision Action Plan
  30. 30. Customer Experience Quality Consumer Perception Map Analysis Alternatives Decision Action Plan David E. White
  31. 31. Customer Experience Quality Consumer Perception Map Analysis Alternatives Decision Action Plan Channer’s David E. White
  32. 32. Customer Experience Quality Consumer Perception Map Analysis Alternatives Decision Action Plan Retail Chains Channer’s David E. White
  33. 33. Customer Experience Quality Consumer Perception Map Analysis Alternatives Decision Action Plan Indochino Retail Chains Channer’s David E. White
  34. 34. Variety Quality Consumer Perception Map Analysis Alternatives Decision Action Plan Indochino Retail Chains Channer’s David E. White
  35. 35. Price Quality Consumer Perception Map Analysis Alternatives Decision Action Plan Indochino Retail Chains Channer’s David E. White
  36. 36. Online Presence Quality Consumer Perception Map Analysis Alternatives Decision Action Plan Indochino Retail Chains Channer’s David E. White
  37. 37. Customer Experience Quality Consumer Perception Map Analysis Alternatives Decision Action Plan Indochino Retail Chains Channer’s David E. White
  38. 38. Analysis Alternatives Decision Action Plan Alternatives
  39. 39. Least amount of HR Lost Potential Does Not Match Wants Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action Plan 2012 2013 Growth Net Sales $993, 300 $1, 025, 550 3.2% Net Income $53, 473 $66, 552 24.5%
  40. 40. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action Plan Enhances Experience Promotes Loyalty Lucrative Renovations 2012 2013 Growth Net Sales $993, 300 $1, 077, 630 8.5% Net Income $53, 473 $81, 102 51.7%
  41. 41. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action Plan Enhances Experience Promotes Loyalty Lucrative Renovations Cannibalization Largest Investment Payback: 1.82 years
  42. 42. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action Plan Enhances Experience Promotes Loyalty Lucrative Renovations Cannibalization Largest Investment Payback: 1.82 years
  43. 43. Possibility to Expand Potential to go International Market Capitalization Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action Plan
  44. 44. Possibility to Expand Potential to go International Market Capitalization Large Amount of HR No Barber Shop Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action Plan 2012 2013 Growth Net Sales $993, 300 $1, 073, 550 8.1% Net Income $53, 473 $71, 862 34.4%
  45. 45. Eventually Retiring Sales Growth Declining Losing Market Share Lost Potential Good Reputation Does Not Match Wants Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action Plan
  46. 46. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action Plan Economic Appraisal $199, 761 Current Net Book Value Capitalization of Earnings $420, 493 $532, 416
  47. 47. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action Plan Economic Appraisal $199, 761 Current Net Book Value Capitalization of Earnings $420, 493 $532, 416
  48. 48. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action Plan Economic Appraisal $199, 761 Current Net Book Value Capitalization of Earnings $420, 493 $532, 416
  49. 49. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action Plan Economic Appraisal $199, 761 Current Net Book Value Capitalization of Earnings $420, 493 $532, 416
  50. 50. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action Plan Economic Appraisal $199, 761 Current Net Book Value Capitalization of Earnings $420, 493 $532, 416
  51. 51. Analysis Alternatives Decision Action Plan RisksAnalysis Alternatives Decision Action Plan Decision
  52. 52. Analysis Alternatives Decision Action Plan
  53. 53. Analysis Alternatives Decision Action Plan Increase Online Accessory Sales Increase Publicity Increasing Online Market Fits Target Market
  54. 54. Analysis Alternatives Decision Action Plan Low Cost Increase Interest Communication Fits Target Market Accompanying Online Trend Promotes Online Publicity
  55. 55. Analysis Alternatives Decision Action Plan Low Cost High Interest Fits Target Market Already Involved Charitable
  56. 56. Analysis Alternatives Decision Action Plan
  57. 57. Analysis Alternatives Decision Action Plan Status Quo Showroom + Executive Net Sales $1, 025, 550 $1, 125, 630 Net Income $66, 552 $85, 413 Capitalization of Earnings $532, 416 $768, 717
  58. 58. Analysis Alternatives Decision Action Plan Renovations Time Input Non Interfering Within HR Limitations Made to Measure Suits
  59. 59. Jan Feb Mar Apr May June July Aug Sept Social Media Website Look Book Executive Clothiers: -Post Ad -Hire and Train Showroom Movember Oct Nov
  60. 60. THANK YOU! Presentation:  PEST  Consumer Analysis  Target Market  Competitive Analysis  Alternatives  Decision/Action Plan Extra Slides:  Movember Campaign  Showroom + Executive Clothiers  Online Marketing Plan  Financials  Why Not Other TM?  Contingency Plan
  61. 61. Account David E. White Status Quo Showroom Executive Clothiers Combo Statement of Earnings for the Year Ended December 31, 2013 Amount ($) Amount ($) Amount ($) Amount ($) Revenues Clothing 811,550.00 863,630.00 859,550.00 911,630.00 Tailoring 71,910.00 71,910.00 71,910.00 71,910.00 Barbershop 142,090.00 142,090.00 142,090.00 142,090.00 Net Sales 1,025,550.00 1,077,630.00 1,073,550.00 1,125,630.00 Cost of goods sold Cost of goods sold 530,209.00 562,055.00 565,249.00 597,095.00 Gross Profit 495,341.00 515,575.00 508,301.00 528,535.00 Operating Expenses Advertising 3,996.00 3,996.00 8,596.00 8,596.00 Amortization 3,839.00 5,839.00 3,839.00 5,839.00 Interest 22,936.00 22,936.00 22,936.00 22,936.00 Insurance 2,051.00 2,155.00 2,147.00 2,251.00 Legal and accounting 2,051.00 2,155.00 2,147.00 2,251.00 Office expense 20,511.00 21,553.00 21,471.00 22,513.00 Rent 98,301.00 98,301.00 98,301.00 98,301.00 Travel 11,281.00 11,854.00 11,809.00 12,382.00 Utilities 9,230.00 9,699.00 9,662.00 10,131.00 Wages 242,849.00 242,849.00 242,849.00 242,849.00 Total Operating Expenses 417,045.00 421,337.00 423,757.00 428,049.00 Net Income before tax 78,296.00 95,238.00 84,544.00 100,475.00 Income tax expense 11,744.00 14,136.00 12,682.00 15,073.00 Net Income 66,552.00 81,102.00 71,862.00 85,413.00
  62. 62. Promotional Methods Facebook Twitter Instagram Movember Foundation In Store WOM http://content.time.com/time/nation/article/0,8599,1933299,00.html
  63. 63. Increase Social Media Activity 148 Likes 375 Followers 45 Followers TIME LIKES + FOLLOWERS 1 YEAR 1000 Worst Case Scenario Increase Social Media Activity Paid Advertising
  64. 64. • Bad ExpenseUnable to Hire • Bad ExpenseNo Sales • Restructure TrainingNegative Brand Recognition • Upsell in Store • Online Promotions • Incentives/Discounts Does Not Meet Sales Projections Executive Clothiers Threats Custom Showroom Threats

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