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Smart markting rscse web2 - slidshare

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A look at the value of social networking for marketing courses. As part of the Smart Marketing event delivered in

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Smart markting rscse web2 - slidshare

  1. 1. Who makes your Web2 Foot Print? Adam Blackwood A.Blackwood@kent.ac.uk- @Adamrsc
  2. 2. Twitter – Take it Seriously….
  3. 3. http://www.pixelsandpills.com/tweeder/
  4. 4. http://www.pixelsandpills.com/tweeder/
  5. 5. Starting with Twitter – Visit the FREE onLine Twitter Courseathttp://tiny.cc/twittercourseTwitter for Extending the Learning Horizon
  6. 6. Create an InformationOnLine Polls Ser vice.. The Power Of Twitter Your expert reading digestWho is responsible for your organisation’s web2 Foot Print? Call for help HashTags for Events
  7. 7. The Power Of Twitter
  8. 8. Use Effective HashTags to reach the ‘interested’ marketProvide a good message.Establish a credible reputation for valuable / usefulTweets.
  9. 9. Create a return value to the link…
  10. 10. An email to a few hundred contacts from our CRM6,700 hits via Twitter22,000 individual hits to the site..People now attending our courses because they onlysaw it advertised on Twitter..
  11. 11. Bring togetheryour digest of interesting reading..
  12. 12. ConductCommunity Polls
  13. 13. HashTags for Events
  14. 14. #RSCSE#AoCTLConf#Ticer2010#ALTC2011 #BETT#OpenDay
  15. 15. Who is responsible for your organisation’s web2 Foot Print?
  16. 16. How effective is your Web2 Foot Print?
  17. 17. How effective is your Web2 Foot Print?
  18. 18. How effective is your Web2 Foot Print?- Is there anyone in your organisation looking the footprints being laid by other people… ?- Is there anyone reacting, commenting appropriately to negate, enhance their effect?
  19. 19. A little piece of research…. Messages with a Hash Tag..and without.
  20. 20. Using HashTags #Eg: #RSCSE H a s h Ta g e xe r t f ro m Tw i t t e rc o u rs e
  21. 21. With and Without HashTags
  22. 22. Twitter Application to Monitor the Topics of Interest to you
  23. 23. HAND OUT SLIDES
  24. 24. Set your Privacy www.jiscrsc.ac.uk/southeast Settings here.. Use this to search for tweets on a current topic or Bring together # HashTag Starting with your digest of Twitter interesting reading.. http://tiny.cc/twittercourseTwitter Speak..@ indicates a Twitter name eg: @nancyrubin Sending Tweets from a mobile phone. Without a Smart Phone: Register your phone and set SMS settings at twitter.com and send messages to theRT means Re-Tweet eg: This is useful RT No. 86444. (Available for: Vodafone, O2, Orange, 3)# means a phrase used to filter that topic eg: Whats on in #Aylesbury With a Smart Phone:DM  Direct (Private) Message eg: D @Adamrsc I hate chocolate a lot Search for Twitter in your app market and download one of the many Twitter Apps. Useful Resources http://tiny.cc/twittercourse http://www.twitter.com Learning http://www.hootsuite.com & Twitter
  25. 25. Who makes your Web2 Foot Print? Adam Blackwood A.Blackwood@kent.ac.uk- @Adamrsc

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