Smart markting RSC South East - Summary slides


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A summary of the Smart Marketing Presentation at Plumpton College on 28th March for Sussex Council of Training Providers.

The presentation looked at the use of Social Networking Solutions and Proximity based solutions using NFC or Near Field Communications, QR Codes and the value of using Re-Direct Sites.

The resulting discussions also examined the various ways in which all these technology solutions could be used to enhance education marketing opportunities for providers.

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  • Using #Hashtags can help promote events
  • The effect of marketing with and withoutHashtags in a local community. Left, Tweets from a college. Right, people in the community who are interested in tweets about their town. None of the messages sent on the left appear in the ‘interested’ stream on the right because no #Aylesbury tag is used.
  • Using a program like.. Hootsuite, allows you to monitor several topics at the same time and send out scheduled Tweets. You can plan your advertising in advance!
  • To make Twitter useful to you.. Find and FOLLOW people related to your interests. Go to Twitter. Com and use the Who To Follow tab…
  • Spend time searching around for people to follow. Explore, play and occasionally.. Send Tweets.. To let people know you are there!
  • Type in any subject to find people, companies that might be interesting to follow
  • Using programs like Polleverywhere and Google Forms are very effective ways of creating community based surveys that can be sent out via Facebook and Twitter.
  • Who is taking the time to make comments about your organisation? Is it your organisation? Does your organisation have its own FaceBook, YouTube, Twitter, Google+ Accounts?
  • Or are upset members of the public making their own comments, postings, tweets and videos on youtube for you? How many FaceBook sites does your organisation have… and which one actually belongs to your organisation???? Do a search…and see how many Facebook sites exist for your organisation
  • Ensure that someone in your organisation takes respsonsibility for monitoring what is happening to your Web 2 Foot print, so that you can take appropriate and constructive measures to counter anything ‘bad’ that might be remarked upon.
  • Smart markting RSC South East - Summary slides

    1. 1. Adam Blackwood @Adamrsc #RSCSE Who Makes yourWeb 2 Foot Print?
    2. 2. Adam Blackwood @Adamrsc #RSCSE Who Make yourWeb 2 Foot Print?
    3. 3. The Power Of Twitter Promoting your FaceBook Presence Proximity Marketing HashTags for Events Who is responsible for your organisation’s web2 Foot Print? Finding contacts to Follow
    4. 4. 4
    5. 5. The Power Of Twitter
    6. 6. 6
    7. 7. An email to a few hundred contacts from our CRM 6,700 hits viaTwitter 22,000 individual hits to the site.. People now attending our courses because they only saw it advertised onTwitter..
    8. 8. #HashTags for Events
    9. 9. #RSCSE #AoCTLConf #Ticer2010 #ALTC2011 #BETT #OpenDay
    10. 10. Using HashTags # Eg: #RSCSE HashTag exert from Twittercourse
    11. 11. With and Without HashTags
    12. 12. Twitter Application to Monitor theTopics of Interest to you
    13. 13. 13
    14. 14. Twitter – Take it Seriously….
    15. 15.
    16. 16.
    17. 17.
    18. 18. 18 The Odd one out…?
    19. 19. 19
    20. 20. Finding contacts to follow
    21. 21. Bring together your digest of interesting reading..
    22. 22. Conduct Community Polls
    23. 23. 27
    24. 24. Who is responsible for your organisation’s web2 Foot Print?
    25. 25. How effective is yourWeb2 Foot Print?
    26. 26. How effective is yourWeb2 Foot Print?
    27. 27. Which College do you ?
    28. 28. How effective is yourWeb2 Foot Print? - Is there anyone in your organisation looking the footprints being laid by other people… ? - Is there anyone reacting, commenting appropriately to negate, enhance their effect?
    29. 29. A little piece of research…. Messages with a HashTag..and without.
    30. 30. Use Effective HashTags to reach the ‘interested’ market Provide a good message. Establish a credible reputation for valuable / useful Tweets.
    31. 31. Should you have a Social Networking Monitor Process?
    32. 32. 38
    33. 33. Promoting your FaceBook Presence
    34. 34. 43 FACEBOOK – Page Insights
    35. 35. FACEBOOK – Page Insights
    36. 36. 45
    37. 37. HAND OUT SLIDES
    38. 38. Re-Direct Sites…. Allow the Same QR Codes to be re-directed to other links, resources
    39. 39. NFC, QR Codes, Bluetooth & Re-Direct Sites. Today
    40. 40. Re-Direct Site Email Text Information Send aText Update a FaceBook or Google+ Site for a project with location Run aVideo Run an audio file Link to an eHandout …??? Example Re-Direct Sites:
    41. 41. An InformationTable Menu Re-Customisable for each Lesson
    42. 42. 52
    43. 43. Reaching Audiences.. …who share an interest in your space. ..Proximity Solutions
    44. 44. Proximity Marketing - Getting close to your market -
    45. 45. Providing timely, relevant information & establishing an information service
    46. 46. Do a lot more with QR Codes.. QR Codes and Re-Direct Sites Uses: Create Re-Useable QR Codes to.. Update Course Handbooks with the latest assignment dates, produce posters that are continually updated with the latest links to videos, notices, podcasts, handouts that can be updated during the week with the new help notices about assignments, homework… Note: OnLine Smartmarketing course resources, FREE access and download for any moodle site.
    47. 47. Features of Bluetooth Distance 10m to several Km. Devices cheap No cost for transmission Bluetooth ‘Stations’ can be networked Can integrate closely with mobile hardware Common feature on mobile devices. Proximity document guide
    48. 48. 63