Proximity Solutions for Marketing- Adam Blackwood-   @Adamrsc-   A.Blackwood@kent.ac.uk
QR CODES          Solutions   Networked Bluetooth                                      SolutionsQR Codes                  ...
An                       Information Table MenuQR Codes           Re-Customisable for each Lesson(Using a colourcoded stan...
NFC CreatedActions
The E=nRich Learning Space…
Features of Bluetooth•   Distance 10m to several Km.•   Devices cheap•   No cost for transmission•   Bluetooth ‘Stations’ ...
QR Codes..• On Screen Library Catalogue Systems – Taking  reference information with them.• Signage on Shelves -• Signage ...
http://tiny.cc/qrcodegenerator
Make QR Codes Enticing to      Investigate..
Make QR Codes Enticing to use..
Re-Direct Sites        (Digital Signposting)The ability to easily update Hard Copy  Resources with Digital signposts
URL Shortners and Re-Direct Sites:eg:http://p-qr.comhttp://tiny.cchttp://kimtag.com
Run a VideoRe-Direct  Site               Example Re-Direct Sites:               http://p-qr.com               http://tiny....
Run a VideoTextInformation              Re-Direct                Site                             Example Re-Direct Sites:...
Run a Video                             Run an audio                             fileTextInformation              Re-Direc...
Run a Video                   Update a                   FaceBook or                    Run an audio                   Goo...
Tracking the effectiveness of Smart QR    Posters / Brochures / Leaflets
33     83             486          157                7
Notifications to your email / phone
Notifications to your email / phone
Proximity Solutions for Marketing- Adam Blackwood-   @Adamrsc-   A.Blackwood@kent.ac.uk
Proximity solutions for marketing  slide share summary
Proximity solutions for marketing  slide share summary
Proximity solutions for marketing  slide share summary
Proximity solutions for marketing  slide share summary
Proximity solutions for marketing  slide share summary
Proximity solutions for marketing  slide share summary
Proximity solutions for marketing  slide share summary
Proximity solutions for marketing  slide share summary
Proximity solutions for marketing  slide share summary
Proximity solutions for marketing  slide share summary
Proximity solutions for marketing  slide share summary
Proximity solutions for marketing  slide share summary
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Proximity solutions for marketing slide share summary

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An outline for the slides used for the Smart Marketing event at JISC RSC South East.

Published in: Education, Business, Technology
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Proximity solutions for marketing slide share summary

  1. 1. Proximity Solutions for Marketing- Adam Blackwood- @Adamrsc- A.Blackwood@kent.ac.uk
  2. 2. QR CODES Solutions Networked Bluetooth SolutionsQR Codes NFC.Re-Direct Sites Re-Direct Sites NFC
  3. 3. An Information Table MenuQR Codes Re-Customisable for each Lesson(Using a colourcoded standard Quick NFC Linkfor the wholecourse ordepartment) Text Introduction toRe- Lesson ContentCustomisableeasy to writedown web links Audio Introduction Tutors ContactVideo Summary details – Take aof todays lesson picture quickly.
  4. 4. NFC CreatedActions
  5. 5. The E=nRich Learning Space…
  6. 6. Features of Bluetooth• Distance 10m to several Km.• Devices cheap• No cost for transmission• Bluetooth ‘Stations’ can be networked• Can integrate closely with mobile hardware• Common feature on mobile devices.• Proximity document guide http://tiny.cc/bluetoothdoc
  7. 7. QR Codes..• On Screen Library Catalogue Systems – Taking reference information with them.• Signage on Shelves -• Signage in departments• Links to downloadable reading lists for mobile devices.
  8. 8. http://tiny.cc/qrcodegenerator
  9. 9. Make QR Codes Enticing to Investigate..
  10. 10. Make QR Codes Enticing to use..
  11. 11. Re-Direct Sites (Digital Signposting)The ability to easily update Hard Copy Resources with Digital signposts
  12. 12. URL Shortners and Re-Direct Sites:eg:http://p-qr.comhttp://tiny.cchttp://kimtag.com
  13. 13. Run a VideoRe-Direct Site Example Re-Direct Sites: http://p-qr.com http://tiny.cc http://kimtag.com
  14. 14. Run a VideoTextInformation Re-Direct Site Example Re-Direct Sites: http://p-qr.com http://tiny.cc http://kimtag.com
  15. 15. Run a Video Run an audio fileTextInformation Re-Direct Site Example Re-Direct Sites: http://p-qr.com http://tiny.cc http://kimtag.com
  16. 16. Run a Video Update a FaceBook or Run an audio Google+ Site file for a project with location Link to an Send a Text eHandout EmailText …???Information Re-Direct Site Example Re-Direct Sites: http://p-qr.com http://tiny.cc http://kimtag.com
  17. 17. Tracking the effectiveness of Smart QR Posters / Brochures / Leaflets
  18. 18. 33 83 486 157 7
  19. 19. Notifications to your email / phone
  20. 20. Notifications to your email / phone
  21. 21. Proximity Solutions for Marketing- Adam Blackwood- @Adamrsc- A.Blackwood@kent.ac.uk

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