Presence management for filling and service stations


Published on

We help filling stations, service stations and food-related chains appear comprehensively and accurately for local and relevant online searches on all devices such as mobile phones, tablets,desktops and GPS units, ensuring your customers and prospects have a flawless user experience until they enter your doors.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • More than all of iYPs combinedGoogle Maps app is most utilized app on the planetMostly Google but not just GoogleGoogle is an app, not a core data providerLooks for citations, and data can be overwritten
  • Presence management for filling and service stations

    1. 1. Agenda Presence Management
    2. 2. “Can you pick up lunch on the way home so we don’t have to cook?”
    3. 3. “Can you pick up lunch on the way home so we don’t have to cook?” So he naturally pulls out his smartphone and runs a search for “gas station” nearby…
    4. 4. “Can you pick up lunch on the way home so we don’t have to cook?” So he naturally pulls out his smartphone and runs a search for “gas station” nearby…
    5. 5.  How do you maintain consistent, accurate station information across a regional or national chain of locations?  How do you consistently rank high for every location in unbranded local search results on all devices?
    6. 6. • Google Technologist Ed Parsons sites that 1 in 3 searches have local intent November, 2012 – • Analysts predict that mobile will overtake PC for local search by 2015 April, 2012 – via BIA/Kelsey 67% 33% Google Other Over 4 Billion Monthly Local Searches
    7. 7. We have been in business for over 40 years and have been a full- service digital marketing solutions agency since 1997 Our heritage is in directional marketing and Yellow Pages advertising which has extended into the digital discipline of Local Listings Management and Presence Management
    8. 8.  Unmatched ability to affect the accuracy and consistency of online listings through direct management of relevant search properties and strong relationships with data aggregators ◦ Direct management of properties such as Yelp, Foursquare, CitySearch, etc. ◦ Considered a top level authority by core data providers such as Acxiom, InfoGroup, Neustar/LocalEze and Nokia Navteq
    9. 9.  Most comprehensive reporting platform in the industry for local listings ◦ We also have the ability to employ comprehensive reputation review and management  Ability to clean up stray and duplicate listings ◦ These commonly arise as a result of locations opening and closing or through the acquisition of other businesses  Ability to handle “nested” locations ◦ Locations within a location such as in a mall or airport
    10. 10. No other agency can improve the accuracy, consistency, pervasiveness and rankings of your restaurant listings online like DAC Group We currently manage over 100,000 listings and our approach is entrusted by top-tier brands such as:
    11. 11. Client: National automotive franchise with 800+ locations & $250M in revenue Challenge: Unmanaged listings, inconsistent information online, no central direction & poor local presence Strategy: Client’s annual investment per location was $199. DAC Group applied our full Local Listings Management process
    12. 12. Results: clicks and direction requests doubled in 6 months (22K  46K) Incremental sales per location: $72,000 Profit ROI delivered by this local search- based marketing initiative was 70:1 (Industry average for search-based marketing programs is 7:1, so DAC Group delivered 10x industry average results)
    13. 13. Adam Picker Digital Specialist, DAC Group Making our clients appear comprehensively and correctly is what DAC Group does best. We have over 100,000 individual listings under management. We patiently and diligently wade through reams of data, eliminating incorrect or out of date information while promoting the rich and relevant content to provide local businesses with a highly accurate and visible presence within this critical channel. We don’t stop there. We understand that as the channels converge online our efforts must multiply to keep our partners ahead of the curve. SEO, mobile and social all play a part in our local listings management service; from building citations and references to bolster organic rankings in the local channel, through to robust local reputation management programs that focus on user ratings and reviews. We analyze and report on all the key performance indicators through our proprietary DiMITRI™ dashboard, drilling down to understand the performance at the individual location or rolling up to encompass a national or international footprint.