Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Design Fiction
Theresa Slater and Adam Owen
OCADU, DIGF 6004 Creative Techniques 2016
Overview Design Fiction uses creative storytelling methods to expand a designer's scope
throughout the conceptualization p...
“ Diegetic Prototype
Demonstrating possible futures and
possible technologies to the public
“ Diegetic Prototype
Demonstrating possible futures and
possible technologies to the public
“ Diegetic Prototype
Demonstrating possible futures and
possible technologies to the public
“ Diegetic Prototype
Demonstrating possible futures and
possible technologies to the public
“ Diegetic Prototype
Demonstrating possible futures and
possible technologies to the public
Science
Fiction made
Real
⊙Earbuds
⊙Targeted advertisements
⊙Moon landing
⊙Video chat
⊙Antidepressants
⊙Roomba
⊙Online ord...
1
Purpose
Recursive relationship
between science fiction and
fact
“
“... enhance our capacity to seek out and work
with possibility, enrich communication in the
exchange of speculative ide...
Use charts to
explain your
ideas
Design FictionScience Fiction
Speculative
Design
Encouraging
Quality
Futures
⊙Design Fiction adds social meaning
and value to objects.
⊙Designers can ideate from spaces
fr...
Experiential
Futures
Noah Radford
Also
Known
As
Anticipatory
Ethnography
Joseph Lindley, Dhruv
Sharma, Robert Potts
Ethnof...
Envisioning
(Steampunk)
Variations Futurism
Art History
Foresight
Afrofuturism
Science Fiction Speculative Design
THE SLATER-OWEN
DESIGN FICTION TECHNIQUE
THE SLATER-OWEN
DESIGN FICTION TECHNIQUE
Imagine a future iteration of your product...
Build a
possible
world
Government
1. Disciplinarian
2. Authoritarian
3. De-centralized
4. Utopian
5. Anarchy / Failed
Stat...
What issues will the
product face in this
future world?
Imagine a
future
iteration of
your
product...
1. How will it
addre...
Bring the
future-product
back to the
present...
What issues today need to be resolved to make
the product a reality? Take ...
What effect would that
technology have on the
present iteration of your
product?
What effect would your
present product, a...
Our process
is easy
Build a World
What are
the new
constraints?
Bring
your
solution
back to
today
>Speculate >Reflect
>Ext...
Constrained projects with
clear and defined briefs
When innovation is not a
goal
Communication of time
sensitive informati...
Foresight yields actionable insights.
Ability to conceptualize change
materially.
Story-building contextualizes
projects t...
Design Fiction presentation
Upcoming SlideShare
Loading in …5
×

Design Fiction presentation

4,073 views

Published on

An introduction to Design Fiction as a practice and framework for creative elicitation and persona / use case building

Published in: Design

Design Fiction presentation

  1. 1. Design Fiction Theresa Slater and Adam Owen OCADU, DIGF 6004 Creative Techniques 2016
  2. 2. Overview Design Fiction uses creative storytelling methods to expand a designer's scope throughout the conceptualization process, focusing on using diegesis and disbelief suspension in exploring the near-future possibilities of product development. Build a possible world around the product, then explore that world. Build a possible product within a world, then explore that product. Writer’s Fiction Bruce Sterling “...the intentional use of diegetic prototypes to suspend disbelief in the future” (Sterling 2012) Designer’s Fiction Julian Bleeker “...how can science fiction be a purposeful, deliberate, direct participant in the practices of science fact?” (Bleeker 2003)
  3. 3. “ Diegetic Prototype Demonstrating possible futures and possible technologies to the public
  4. 4. “ Diegetic Prototype Demonstrating possible futures and possible technologies to the public
  5. 5. “ Diegetic Prototype Demonstrating possible futures and possible technologies to the public
  6. 6. “ Diegetic Prototype Demonstrating possible futures and possible technologies to the public
  7. 7. “ Diegetic Prototype Demonstrating possible futures and possible technologies to the public
  8. 8. Science Fiction made Real ⊙Earbuds ⊙Targeted advertisements ⊙Moon landing ⊙Video chat ⊙Antidepressants ⊙Roomba ⊙Online ordering ⊙Surveillance state
  9. 9. 1 Purpose Recursive relationship between science fiction and fact
  10. 10. “ “... enhance our capacity to seek out and work with possibility, enrich communication in the exchange of speculative ideas, disrupt conventional mindsets with provocative visions of alternative futures, and affirm individual agency.” (Jonathan Resnick, 2011, p.3)
  11. 11. Use charts to explain your ideas Design FictionScience Fiction Speculative Design
  12. 12. Encouraging Quality Futures ⊙Design Fiction adds social meaning and value to objects. ⊙Designers can ideate from spaces free of the constraints of the real. ⊙Design Fiction has the power to convince users and designers that change is possible and likely. ⊙Building convincing futures directs research and development.
  13. 13. Experiential Futures Noah Radford Also Known As Anticipatory Ethnography Joseph Lindley, Dhruv Sharma, Robert Potts Ethnofuturism Christopher Ireland Science Fiction Protoyping Brian David Johnson Diegetic Prototyping David Kirby
  14. 14. Envisioning (Steampunk) Variations Futurism Art History Foresight Afrofuturism Science Fiction Speculative Design
  15. 15. THE SLATER-OWEN DESIGN FICTION TECHNIQUE
  16. 16. THE SLATER-OWEN DESIGN FICTION TECHNIQUE Imagine a future iteration of your product...
  17. 17. Build a possible world Government 1. Disciplinarian 2. Authoritarian 3. De-centralized 4. Utopian 5. Anarchy / Failed State 6. Democracy Economies 1. Late Capitalist 2. Mercantile 3. Communist 4. De-centralized (eg. Bitcoin) 5. Socialist 6. Post-scarcity Society 1. City-state (Ultra urban) 2. Agrarian 3. Nomadic 4. Hunter-gatherer 5. Trans-national 6. United Earth
  18. 18. What issues will the product face in this future world? Imagine a future iteration of your product... 1. How will it address these issues? 1. Will its form change? 1. What features will it have?
  19. 19. Bring the future-product back to the present... What issues today need to be resolved to make the product a reality? Take the solution to those issues and envision a technology built around that solution.
  20. 20. What effect would that technology have on the present iteration of your product? What effect would your present product, augmented by that technology, have on today’s world?
  21. 21. Our process is easy Build a World What are the new constraints? Bring your solution back to today >Speculate >Reflect >Extrapolate
  22. 22. Constrained projects with clear and defined briefs When innovation is not a goal Communication of time sensitive information When not to use
  23. 23. Foresight yields actionable insights. Ability to conceptualize change materially. Story-building contextualizes projects to clients, collaborators, and public. Outcomes

×