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Brand managers drumoct1st2010


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Brand managers drumoct1st2010

  1. 1. THe DRUM OCT.01.10 Top 50 ClienTs27 In association with: bringing life to brands tasty brands T he Drum recently surveyed its readers to identify the most respected marketers at the top spending brands outside London. The resulting guide to the top 50 clients showcases some of the most influential individuals holding sway in the marketing industry, controlling some of the biggest marketing budgets in the UK and producing some of the most iconic advertising of recent times. The title “client” is used here as a rather loose term to encapsulate the various marketing directors, heads of brands and marketing officers who are ultimately responsible for advertising, marketing and communications decisions at the featured brands. The size of the marketing budgets at the disposal of these clients was always going to be considered by survey participants as essential for inclusion in the list, but it was far from the only criteria specified as essential to inclusion. Our top 50 might well have spent a combined £1.5billion on marketing last year, but individual budgets of those on our list range from a massive £128million by Unilever to a leaner, but none too shabby £6m by Twinings. Instead it was quality of advertising that was identified by our readers as the main indicator of a good brand – 67% of online voters identified this as important versus 42% for spend. 63% said brand status was an essential ingredient and 42% identified prestige of product as an important factor. Integrity, brand ethics and open-mindedness were also highlighted by respondents as playing a part in the overall appeal of a brand. The automotive industry fared best among readers, with Volkswagen’s head of marketing Rod McLeod claiming the top spot and marketers from BMW, Honda, Mercedes-Benz, Volvo, Land Rover and Ford all making it into the top 50. Retail stores similarly were well placed in the survey and Asda, Boots, B&Q, The Co-operative Group, Next and Waitrose all claimed a share of readers’ respect. But brands from a whole gamut of industries made it into the final 50, with automotive (18 percent) and retail (12 percent), followed by business (10 percent), food (8 percent), telecommunications (8 percent), leisure products (8 percent), travel brands (8 percent), cosmetics (6 percent), finance (6 percent), household supplies (4 percent), computing (4 percent), home improvement (2 percent), internet (2 percent), In recent weeks the drum drink (2 percent) and entertainment (2 percent) all represented. While the brands are based outwith central London, the South East remains the most common region (58 percent). This is followed by East Midlands (10 percent), surveyed the industry to find IMAGE, FLICKR: CLEVERCUPCAKES East England (8 percent), Scotland (6 percent), SW England (4 percent) and NW England (4 Percent). Profiled here are the 50 most revered clients in the out who our readers believe to UK, their marketing spend for 2009, their location and some of the agencies who they have recently worked with. be the tastiest clients in the UK.
  2. 2. 28toP 50 clients OCT.01.10 the DruM 1. roD McleoD MarketinG heaD of VolkswaGen BEcause, Carat, CHI & Partners, OgilvyOne Worldwide, Starcom MediaVest Group VolkswaGen GrouP (uk) ltD Despite a relatively quiet time recently for the automotive industry no fewer than six car 6. MattconsuMer heaD branD & cooMbe manufacturers were voted into the Top 50. McLeod sony uk ltD consuMer ProDucts DiVision has been at the helm of Volkswagen’s marketing since Responsible for brand management and activation, 2004 and recently launched the brand’s biggest ever advertising, events, CRM, digital, social media, PR & retail launch for Polo – a £1million, month-long push sponsorships for Sony UK, Coombe describes his job which aimed to entice more 30-55 year old women at Sony: “If you’re into your gadgets and tech then it’s into showrooms. like being a kid in a toy shop!” Coombe has previously location: Milton Keynes worked agency-side on brands such as Ravel, Hitachi total marketing spend 2009: £67,010,623 and Sheraton, and client-side for Vodafone and agencies worked with: Bartle Bogle Hegarty Ltd, Honda, where he turned around the ‘power of dreams’ DDB, Fallon, Golley Slater & Partners, iris Worldwide, campaign which won campaign of the decade. MediaCom, Proximity, RLA Group, Tribal DDB location: Weybridge total marketing spend 2009: £10,052,896 agencies worked with: Crayon, Dare Digital, Exposure Promotions, GyroHSR, Naked Communications, OMD UK, pd 3, TBWALondon 7. Mary McGoVern associate Director – MeDia Procter & GaMble uk One of two entries for P&G in the Top 50 (P&G Health & Beauty Care marketing director Roisin Donnelly also made the list such is the respect held for the UK’s largest commercial advertiser). McGovern took over the associate director of media role at Procter & Gamble in the UK and Ireland when Bernard Balderston stood down in August 2009. location: Weybridge total marketing spend 2009: £56,998,622 2. Paul Dickinson sales & MarketinG 4. Martin steaD Director of Global Director of branDs agencies worked with: Grey Advertising, Leo Burnett Ltd, Saatchi & Saatchi, Starcom MediaVest, Twentysix, WARL Group, Wunderman, ZenithOptimedia VirGin atlantic airways ltD eDf enerGy custoMers Plc Dickinson is globally responsibility for sales, marketing, e-commerce, contact centres and customer relations at Virgin Atlantic Airways. Joining Virgin Atlantic in 2001, Martin Stead joined EDF Energy in 2008 as Brand Director. He is responsible for developing EDF Energy’s brand positioning, brand-led concepts and 8. neil Dickenson MarketinG Director Dickinson has previously held senior marketing roles at propositions, and bringing this to life through integrated Johnson & Johnson ltD RAC, Granada PLC, Air Miles and Visa International. marketing communications. In this role Stead works Marketing director at Johnson & Johnson UK since location: Crawley closely with the Sustainability Strategy department, 2005, Dickenson is responsible for the marketing of total marketing spend 2009: £8,364,760 and with the B2C and B2B business units. all Johnson & Johnson consumer products in the agencies worked with: GyroHSR, Manning Gottlieb location: Hove UK having previously held the position of European OMD, RKCR/Y&R, Saint, Start Creative Ltd total marketing spend 2009: £14,161,436 customer development director for the toiletries and agencies worked with: AIS Group, Art Bypass, Euro baby products brand. 3. richarD huDson MarketinG Director RSCG London, Media Planning, Positive Thinking, Reactor Media location: Maidenhead total marketing spend 2009: £30,790,215 agencies worked with: Abbott Mead Vickers bMw (uk) ltD Having joined BMW 10 years ago with the brief to shape the 5. anDrew hoGan Director of aDVertisinG BBDO, JWT, Lowe & Partners Worldwide, MediaVest (Manchester), Naked Communications, The Good Agency Group, Wax Communications company’s ecommerce and british Gas ltD online strategy, Hudson took on responsibility for all of BMW’s marketing communications in After running many high-profile accounts (Sky, Reckitt Benckiser, Citroen) at high-profile agencies (Euro RSCG, TBWA London) Hogan went client- 9. Dawn Paine uk MarketinG Director 2004 overseeing new model launches, brand campaigns side joining British Gas as head of advertising and nintenDo uk and sponsorship. Hudson then joined the board of BMW media. Having lead the development of the highly Former Nintendo UK head of marketing, Paine was UK in 2008 when he became marketing director. successful ‘Looking after Your World’ campaign, promoted to be the company’s director of marketing location: Bracknell Andrew was promoted to Communications at the end of 2005, taking on more responsibility for all total marketing spend 2009: £24,058,649 Director before recently being made Brand Director marketing and brand initiatives. She is also responsible agencies worked with: Artavia Advertising, Dare in 2010 for Nintendo UK’s advertising, sponsorship, and public Digital, Golley Slater Digital, Just Media, LIDA, McCann- location: Windsor relations. Erickson Advertising UK, Partners Andrews Aldridge, total marketing spend 2009: £38,248,143 location: Windsor WCRS, Zed Media agencies worked with: Avvio Design Associates, total marketing spend 2009: £28,370,223
  3. 3. the drum OCT.01.10 toP 50 cLients29 In association with: bringing life to brands Agencies worked with: 77 PR Ltd, BD Network Ltd, Dentsu London, Karmarama LLP, MEC, MEC Interaction 15. AshLey stockweLL & mArketing executive director – BrAnd virgin mediA inc 10. Anjum Ahmed mArketing & Product director Long-serving Stockwell has spent 19 years at Virgin, having started at the company in 1991 as design manager. Stockwell worked his way up the ranks mAgnet Ltd to group brand and marketing director for the Virgin Marketing & product director Ahmed oversaw the Group and was managing director of brand for Virgin signing of Kim Wilde, who fronted a PR campaign for Media when it launched in February 2007. the kitchen retailer in 2008, as brand ambassador. Location: Hook The move was part of the brand’s plans to introduce a total marketing spend 2009: £49,812,587 focus on the environment into its ads. Agencies worked with: DDB UK, Elvis Communications, Location: Darlington Exposure Promotions, Manning Gottlieb OMD, RKCR/ total marketing spend 2009: £6,770,623 Y&R, Rapier, Rapp, Start Creative, Tribal DDB Agencies worked with: CheethamBell JWT, International (Manchester) Poster Management, MediaVest 16.of mArketing heAd john nichoLs 12. Peter hArrison nokiA uk Ltd Nokia promoted its head of trade and customer 11.of mArketing – uk heAd mArtin moLL heAd of mArketing keLLogg comPAny of greAt BritAin Ltd Took over from Kevin Brennan in August this year and marketing to the role of head of marketing and Go To Market for Nokia UK and Ireland in April this year. Nichols is a former Woolworths head of commercial hondA (uk) Ltd oversees Kellogg’s £80m ad spend. Harrison, a keen marketing, and before that worked for Sainsbury’s and Head of UK marketing at Honda since April this digital marketer, aims to grow the amount of Kellogg’s Oddbins. He now oversees all aspects of marketing, year, Moll has overall responsibility for marketing activities that are connected to social media initiatives. customer marketing and Go To Market. communications across all Honda products in the Location: Manchester Location: Farnborough UK, including cars, motorcycles and the brand’s total marketing spend 2009: £80,226,997 total marketing spend 2009: £16,810,428 power division (ATV, Marine, Energy, Lawn & Agencies worked with: Carat, CheethamBell JWT, Agencies worked with: Carat, Euro RSCG KLP, Garden). iris Worldwide, Leo Burnett, Radioville, Rodgers & Fallon, Inferno, JWT, Naked Communications, The Location: Slough Rodgers Bank, Wieden & Kennedy, Wunderman total marketing spend 2009: £9,718,306 Agencies worked with: Crayon Communications, GHMC, Inferno, JAM Outdoor, Nexus/H UK, Starcom MediaVest Group, Wieden Elvis 14. iAn dutfieLd mercedes-Benz cArs 17. roisin donneLLy mArketing director uk mArketing director & Kennedy UK mercedes-Benz Ltd Procter & gAmBLe (heALth & BeAuty Mercedes promoted long-serving marketer Ian cAre) Ltd Dutfield to marketing director in 2006 following 21 One of the most high-profile women in the industry, years with the company. Dutfield joined Mercedes Donnelly has overseen some key marketing success in 1985 as a technical adviser and has since served stories at P&G, including Ariel’s ‘Turn to 30’ drive, as service support director in the customer services which has been influential in persuading consumers to group and spent four years as product development wash their clothes at lower temperatures. manager in the Mercedes passenger car marketing Location: Weybridge department. total marketing spend 2009: £92,010,042 Location: Milton Keynes Agencies worked with: Abbott Mead Vickers BBDO, total marketing spend 2009: £8,709,742 Grey Advertising, Leo Burnett, MediaCom Holdings, Agencies worked with: Abbott Mead Vickers BBDO, Momentum, Publicis, Saatchi & Saatchi, Starcom Clear Marketing Communications, JJ Marketing, MediaVest Group, Team Saatchi, Twentysix, WARL Maxus, McCann-Erickson Advertising UK, Rapier Ltd Group, Wunderman, ZenithOptimedia 13. cAtherine wooLfe heAd of BrAnd strAtegy, Advertising & mediA e.on uk PLc Woolfe has been head of advertising and brand strategy at E.ON since 2007. She is responsible for E.ON’s UK marketing activities encompassing integrated advertising, media, brand management, IMAGE: NEWSCAST/ALLY CARMICHAEL research and insight, digital and social marketing. Location: Coventry total marketing spend 2009: £10,558,989 Agencies worked with: Direct MediaCom, DLKW Lowe, Freestyle Marketing Communications, Hubbub Communications, MediaCom, MediaVest (Manchester)
  4. 4. 30top 50 CLients OCT.01.10 the druM 18. anita Fox head oF Marketing CoMMuniCations voLvo Car uk Ltd In Volvo Car’s top marketing role since 2007, Fox joined the company in 1999 following a four year stint agency-side at Wunderman. With much of her time at the car manufacturers spent as a direct marketer, she has played a leading role in managing Volvo’s use of email newsletters, such as its Volvo-i, and brochures to drive relationships with car buyers. Location: Marlow total marketing spend 2009: £11,005,583 agencies worked with: Arnold London, EHS 4D Group, HH & S Group, MindShare Media UK, SapientNitro, Wunderman 19. Mark&BeaMont Marketing CoMMuniCations Manager brand’s ‘Feel good’ activity which uses the Her Come the Girls soundtrack. She is also president of WACL (Women in Advertising and Communications agencies worked with: 20:20,Arena-Media,Arena- Quantum,Clear Marketing Madmedia, MediaVest (Manchester) Communications, Land rover London) and sits on the Government’s Strategic Two years managing Land Rover’s marketing and communications has seen Beamont deliver integrated, through the line marketing materials to the UK market Marketing Advisory Board (GSMAB). Location: Nottingham total marketing spend 2009: £54,749,915 22. stuart Lang – uk & ireLand Marketing direCtor in support of business needs. This lead role sees him agencies worked with: Grand Union Communications, eLeCtroniC arts Ltd set the strategy for national multi-media campaigns, Hubbub Communications, LIDA, Momentum, Mother, Lang has been UKI director at EA for the best part of CRM, regional dealer marketing, digital marketing and OMD UK 10 years, with recent marketing activity by the software brochures/publications covering new and used vehicles. manufacturer including enlisted David Beckham as Location: Warwick total marketing spend 2009: £9,873,836 agencies worked with: Cogent Elliott, Emery McLaven 21. MiChaeL Johnson Managing direCtor – Marketing brand ambassador for its range of fitness products and a four-year deal to become the Premier League’s first official technology partner. Orr, JAM Outdoor, MindShare Media UK, Palmer thoMas Cook group pLC Location: Guildford Hargreaves Wallis Tomlinson, RKCR/Y&R, Wunderman Former BT and Abbey executive Michael Johnson total marketing spend 2009: £9,096,172 was appointed brand director for Thomas Cook at the agencies worked with: Agency Republic, Dare Digital, 20. eLizaBeth Fagan Marketing direCtor beginning of 2009 and was responsible for signing up Jamie and Louise Redknapp as brand ambassadors: a multimillion-pound campaign which saw a rise in Doner Cardwell Hawkins,Mando Corporation, Media. Com, MediaCom, TBWAManchester Ltd Boots uk Ltd Appointed executive marketing director for Boots in July 2007, Fagan established the pharmaceutical summer 2010 bookings. Location: Peterborough total marketing spend 2009: £11,978,156 23. CLaire hodge uk Marketing direCtor r twining & CoMpany Ltd 24. andydireCtor Marketing exeCutive watts UK marketing director at Twinings since 2006, Hodge joined from Wilkinson Sword where she was interim marketing director. Previous to that avon CosMetiCs Ltd Hodge was marketing director of UK snacks for Former UK marketing director at Bernard Matthews, United Biscuits, with responsibility for a brand Andy Watts joined cosmetics giant Avon in 2006 as portfolio including McCoy’s, Hula Hoops and Mini UK marketing director. Prior to Bernard Matthews Cheddars. Watts spent time at Cadbury, Allied Bakeries, Sara Lee, Location: Andover SmithKlineBeecham and Brylcreem. As international total marketing spend 2009: £5,959,716 marketing manager for Brylcreem, Watts oversaw the agencies worked with: Abbott Mead Vickers BBDO, brand’s relaunch and the signing of David Beckham to Golley Slater Group, Meridian Outdoor Advertising, the brand. WCRS, ZenithOptimedia Location: Northampton total marketing spend 2009: £6,005,970 agencies worked with: Mando Corporation, Starcom MediaVest Group UK, The Target Marketing Group 25. Mikah Martin-Cruz Marketing direCtor saMsung eLeCtroniCs Ltd Martin-Cruz joined Samsung in October 2008 and recently launched the brand’s £8m campaign to promote the first 3D TVs to go on sale in the UK. Prior to Samsung, Martin-Cruz worked at rival Sony and was responsible for Sony Bravia campaigns including “Paint” and “Play Doh”. Martin-Cruz has since been appointed by Microsoft as chief marketing officer and will take up the role this month.
  5. 5. The DruM OCT.01.10 ToP 50 CLienTs31 In association with: bringing life to brands 27.oF MArkeTing heAD JereMy eLLis Tui TrAveL PLC TUI promoted head of innovation and CRM Jeremy Ellis to the new role of head of marketing in April this year. Ellis is responsible for the overall management of Thomson and First Choice brands including leading brand strategic development, brand identity, advertising, retail POS, direct marketing, eCRM, loyalty management and customer nurture Location: Crawley Total marketing spend 2009: £9,032,987 Agencies worked with: Beattie McGuinness Bungay, Brilliant Media Group, Fox Kalomaski, Killer Creative, MediaCom, The Bank,UM Manchester, WDMP 26. ruPerT ThoMAs MArkeTing DireCTor wAiTrose LTD Rupert Thomas took on the director of marketing role in March 2009, six years after joining Waitrose. He has led a number of successful high-profile initiatives, including the development of essential Waitrose, the Delia and Heston campaign and Duchy Originals from Waitrose. He joined the Waitrose Management Board in June this year. Location: Bracknell Total marketing spend 2009: £13,675,193 Agencies worked with: Grand Union Communications, Hubbub Communications, Kitcatt Nohr Alexander Shaw, Manning Gottlieb OMD,MCBD, Momentum, Resource Experience Location: Chertsey customer insights including national advertising, retail Total marketing spend 2009: £19,168,176 marketing, customer relationship management, and Agencies worked with: Beattie McGuinness Bungay, corporate communications. Big Communications, Billington Cartmell, CHI & Location: Edinburgh Partners, Grey Advertising, Starcom MediaVest Group Total marketing spend 2009: £7,874,868 UK, twentysix London Agencies worked with: Abbott Mead Vickers BBDO, Dare Digital, Lambie-Nairn & Company, PHD Media, 28. Chris BosworTh Tullo Marshall Warren, UM Manchester MArkeTing DireCTor kwik-FiT (gB) LTD Kwik-Fit appointed Chris Bosworth to its newly-created 30. kevinMArkeTing For nPower reTAiL DireCTor oF PeAke business development and marketing director role in 2006, rwe nPower PLC with Bosworth assuming responsibility for Kwik-Fit’s brand Following eight years spearheading npower’s growth development strategy and communications, including as head of customer marketing where he oversaw its TV advertising campaigns. Prior to joining Kwik-Fit promotional strategy and other consumer initiatives, Bosworth was with mobile provider Orange and before Kevin Peake was promoted to the newly created position that he was group business planner for M&C Saatchi. of marketing director in 2008. Peake has previously held Location: Broxburn marketing roles at Comet, TSB and Abbey. Total marketing spend 2009: £8,752,647 Location: Swindon Agencies worked with: BigMouthMedia, DDB UK, Total marketing spend 2009: £6,994,147 Media.Com, MediaCom, merle Agencies worked with: Fishburn Hedges,Grand Union Communications, Just Media, Stephens Francis 29. hiLLAry wiLLiAMs Whitson, VCCP, Vizeum UK MArkeTing DireCTor sAinsBury’s BAnk PLC Hillary Williams joined Sainsbury’s Finance as its 33. DAnieLLe Crook heAD oF BrAnD & MArkeTing CoMMuniCATions Delia and heston front the campaign for upmarket marketing director in October 2007. Williams is voDAFone uk LTD supermarket chain waitrose responsible for raising awareness of the brand through Crook rejoined Vodafone in November following a
  6. 6. 32top 50 ClientS OCT.01.10 the drUM 31. Jon owen – Strategy Marketing direCtor aSda StoreS ltd Asda promoted director of marketing strategy Jon Owen to marketing director in June this year following the departure of Mark Sinnock. Owen is credited with masterminding the Asda Price Guarantee and creating the Mysupermarket campaign. He joined the Asda marketing team in 2005. location: Leeds total marketing spend 2009: £99,333,509 agencies worked with: BJL Group, Brilliant Media Group, Carat, Fallon London, MadeByPi aSda’s price guarantee is at the forefront of the supermarket’s marketing push, led by Jon owen stint as European brand director at Gap. She is now responsible for Vodafone UK’s brand engagement initiatives, advertising and sponsorship activity across agencies worked with: Adam & Eve Group, Bartle Bogle Hegarty, BEcause, CHI & Partners, Karmarama, M&C Saatchi Digital, St. Luke’s, Starcom MediaVest, 37. gary twelvetree global brand direCtor consumer and enterprise customers. TBWALondon barClayCard location: Newbury Global brand director for Barclaycard since October total marketing spend 2009: £48,852,385 agencies worked with: Bartle Bogle Hegarty, Cravens, Dare Digital, Fuzzy Duck Media, Just Media, 35.of brand MillS head kriStian 2009, Twelvetree was responsible for the turn-around of the Barclaycard brand including its new identity, the Waterslide and Rollercoaster ad campaign, its social Ogilvy Primary Contact, Partners Andrews Aldridge, the Co-operative groUp media strategy, music sponsorship strategy and the The Hub, The Team Having joined The Co-operative Group in 1998, Mills launch of Freedom rewards programme. 34. Sarah warby Uk Marketing direCtor was promoted to the group marketing department and tasked with the development of the new Co- operative brand. From 2006 Mills and his team location: Northampton total marketing spend 2009: £11,768,393 agencies worked with: Bartle Bogle Hegarty, heineken Uk rolled out the newly developed brand across 5,000 BigMouthMedia, Dare Digital, EHS 4D Group, Fishburn Promoted from innovation director to marketing director branches as part of the largest rebranding exercise Hedges, iris Worldwide, Walker Media, Whippet UK by Scottish & Newcastle in 2007, Warby retained this for any retailer in the UK. role following company’s acquisition by Heineken UK in 2008 and was responsible for overseeing the integration of the Scottish & Newcastle and Heineken location: Manchester total marketing spend 2009: £47,498,634 agencies worked with: Amaze, Brilliant Media 38. ChriStine gerrard retail Marketing direCtor UK marketing teams and brand portfolios. Group, GHMC, GyroHSR, MediaCom North, next plC location: Edinburgh Momentum, PHD Rocket, Rapp, Rapp Media, TBWA Responsible for the brand’s overhaul three years ago, total marketing spend 2009: £24,301,031 Manchester Gerrard oversaw the brand’s return to advertising 32. Sally Marketing direCtor of Cowdry telefóniCa o2 Uk ltd Cowdry joined O2 in 1999 and was appointed to her current role in 2006. Responsible for setting the marketing agenda and overseeing the brand’s strategy in the UK, it is under Cowdry’s leadership that sponsorships of The O2 and the O2 Academies have been delivered, helping O2 to become one of the most successful consumer brands in the UK. location: Slough total marketing spend 2009: £55,420,892 agencies worked with: Agency Republic, AIS Group, Engage Group, Meridian Outdoor Advertising, pd 3, Razorfish, VCCP, ZenithOptimedia
  7. 7. The DRUM OCT.01.10 Top 50 cLienTs33 In association with: bringing life to brands and has bolstered its marketing presence year on year. Recent activity has seen a focus on Facebook, with the brand now the third most popular in its marketplace, and Next will be an official sponsor of London 2012 Olympics supplying staff and athletes suits. Location: Enderby Total marketing spend 2009: £9,832,696 Agencies worked with: Arena-Quantum, MEC, MediaVest (Manchester), Principles Communications 39.MARkeTing co-oRDinAToR FieLD DAviD RichARDson exxonMobiL Uk LTD At ExxonMobil for over 20 years, Richardson has been part of ExxonMobil’s Global Convenience Retail team since 2008 where he is responsible for creating international networks of category managers and for migrating ExxonMobil to world- class category management processes and disciplines. Location: Leatherhead Total marketing spend 2009: £8,970,558 Agencies worked with: Cohn & Wolfe, KHWS, Touch DDB, UM London 41. DAviDDiRecToR osboRne 36. scoTT DoDDs oFFiceR bUsiness & MARkeTing MARkeTing MicRosoFT LTDxxxxxxxxxxxx MoneysUpeRMARkeT.coM LTD Dodds joined Microsoft in 2003 as general manager, small midsize, solutions & partners, and in July this year Osborne was appointed marketing director by was promoted to business and marketing officer following Matthew Bishop’s departure. His responsibilities in 2009. Between 2005 and now include leading the overall business operations and execution across UK subsidiary, driving excellence 2009 he was UK regional general manager at easyJet in marketing programs and systems across all products and audiences and developing strategic growth and previously worked in senior marketing roles at plans. ING Direct, Orange, and Diageo. Location: Reading Location: Ewloe Total marketing spend 2009: £22,619,683 Total marketing spend 2009: £19,519,874 Agencies worked with: AKQA, April-Six, Euro RSCG KLP, Madmedia, McCann-Erickson Advertising UK, Agencies worked with: BJL Group, CheethamBell Momentum, UM London, VCCP, VML London, Wunderman JWT, MCBD, MediaCom North 42.oF bRAnD sTRATegy heAD DAviD noTTinghAM 40. DAviDDiRecToR MARkeTing MeLiveo nATionwiDe bUiLDing socieTy AUTogLAss LTD At Nationwide since 2004, Nottingham was Meliveo joined Autoglass from easyJet in 2006 and promoted to head of brand strategy in 2008. was appointed marketing director in December 2008. Nottingham oversaw the 2009 advertising campaign He is behind the current marketing drive aimed at by the building society spoofing bank managers and making Autoglass one of the top-five service brands promoting a common sense approach to finance. in the country with its sponsorship of Sky Sports The campaign helped Nationwide overtake Halifax News and has seen ad spend by the brand double in to become the Britain’s most-trusted mortgage the past two years. lender Location: Bedford Location: Swindon Total marketing spend 2009: £9,023,229 Total marketing spend 2009: £11,888,748 Agencies worked with: Radioville, Razorfish, Agencies worked with: AIS Group, Karmarama LLP, Starcom MediaVest Group UK Leagas Delaney London, Media Planning, Radioville 44. pAUL neveTT MARkeTing DiRecToR UniLeveR Uk LTD Marketing director for Unilever’s food and ice cream division, Nevett is responsible for adapting international marketing for the UK, such as the recent pairing of actor Benicio del Toro and Magnum ice cream. Location: Leatherhead Total marketing spend 2009: £129,603,043 Autoglass is now one of the most recognised adverts on Tv and on radio with its simple messages and catchy “jingle”, while the brand’s sponsorship of sky sports news aims to build Autoglass into a “Top 5” Uk service brand Agencies worked with: Bartle Bogle Hegarty, BD
  8. 8. The DrUm OCT.01.10 ToP 50 clienTs35 In association with: bringing life to brands 43. PaUl simmons manager Uk regional commercial easyJeT Plc Simmons took over responsibility as head of brand marketing at easyJet in 2006 with his remit expanding to include all regional general manager duties in 2009. Sommons’s marketing career spans almost 20 years and he has worked with The Oberoi Group, InterContinental Hotels, Kellogg’s, Helene Curtis, SC Johnson Wax and Procter & Gamble location: Luton Total marketing spend 2009: £9,838,516 agencies worked with: OMD UK, Publicis, Publicis Modem Network, Big Communications, Billington Cartmell, last year with the revival of its ‘Someone’s had their iris, JWT, Lowe & Partners, Mother, Ogilvy and Mather, Weetabix’ strapline. More recently she has overseen Tullo Marshall Warren the launch of a chocolate cereal healthy enough to be advertised to children – the holy grail of breakfast 45. Phil Thomas markeTing DirecTor time. location: Kettering Total marketing spend 2009: £13,751,491 reckiTT Benckiser Plc agencies worked with: Altogether Digital, Thomas leads RB’s UK marketing group, controlling Dialogue141, Lucid Graphics, Nexus Communications one of the three biggest TV advertising budgets in the Group, Walker Media, WCRS UK and is responsible for the UK performance of brands such as Finish, Vanish, Cillit Bang, Dettol and Clearasil. Thomas led creation of over 200 commercials, and in the last month has been promoted to global category 49. linDsay reisser-WesTon markeTing DirecTor director for multi-purpose cleaners. WeighT WaTchers (Uk) lTD location: Slough Marketing director at Weight Watchers since 2007, Total marketing spend 2009: £84,372,827 Reisser-Weston oversaw the brand becoming the first agencies worked with: Euro RSCG Biss Lancaster, ever sponsor of Neighbours when the Australian soap Gem Associates, Lucid Graphics, Mando Corporation, moved from the BBC to Five in 2008. Mother, Resource Experience, Sudler & Hennessey, location: Maidenhead ZenithOptimedia Total marketing spend 2009: £13,417,835 agencies worked with: DNX, Isobel Advertising, 47. kaThleen schneiDer McCann-Erickson Advertising UK, OMD UK 46. Warren scarr markeTing DirecTor markeTing DirecTor for channels Dell corPoraTion lTD With the best part of 20 years’ experience in technology 50. markDirecTor markeTing simPson B&Q Plc and consumer products brand management and forD moTor comPany lTD Previously director of brand advertising within marketing, Schneider is directly responsible for teams Following four years as Ford of Europe’s director of the B&Q marketing department, Scarr has been managing product lines of over $2billion+ annually. marketing communications, Simpson took on Ford of promoted to the position of marketing director – an location: Bracknell Britain’s marketing director role in September 2008. expansion of his previous position where he is now Total marketing spend 2009: £20,919,396 Simpson oversaw Ford TV campaigns Fiesta ‘Dogbot’ responsible for the whole marketing function at B&Q, agencies worked with: Banner Corporation, Direct and Focus ‘Beautifully arranged’ and gave the go- including advertising, in-store communications and MediaCom, MediaCom Holdings, MediaCom Out of ahead to a major integrated campaign aiming its Fiesta brand marketing. Home, Mother model exclusively at women. location: Eastleigh location: Brentwood Total marketing spend 2009: £39,722,227 agencies worked with: AccessAbility Marketing, HH & S Group, IMA Group, McCann-Erickson 48. sally aBBoTT markeTing DirecTor Total marketing spend 2009: £49,147,230 agencies worked with: JAM Outdoor, MindShare Media UK, Ogilvy and Mather Advertising, Outdoor Advertising UK, Meridian Outdoor Advertising, WeeTaBix lTD Advertising (UK), Palmer Hargreaves Wallis Tomlinson, Momentum, ZenithOptimedia Abbott was responsible for Weetabix’s return to TV Quiet Storm, Wunderman