Vrm emancy presentation

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Vrm emancy presentation

  1. 1. Emancy: Incentivizing Consumer-Vendor Relationships Adam Marcus MIT CSAIL marcua@csail.mit.edu @marcua (with Ahmad Bakhiet, David Karger, Renee Lloyd, Doc Searls, Oshani Seneviratne)
  2. 2. ads-r-us.com evilsite.com
  3. 3. Incentivize Vendor-Customer Relationship Management ads-r-us.com evilsite.com
  4. 4. Demo (Prototype Warning!) vendor incentives customer incentives
  5. 5. Technologies used RDFa encodes vendor terms, payment information Browser plugin to read RDFa SQLite to store client-side browsing history Payment processor: PayPal, Google Checkout, etc.
  6. 6. Tipsy: alternative to micropayments No fourth party gets your browsing history Pay what you want Fair distribution amongst content providers
  7. 7. Open questions Easy-to-understand terms: concepts and icons Legal framework, enforcement of terms Alternative payment models: micropayments, tipjars, random choice (Tipsy) http://code.google.com/p/tipsy/ Adam Marcus MIT CSAIL marcua@csail.mit.edu @marcua (with Ahmad Bakhiet, David Karger, Renee Lloyd, Doc Searls, Oshani Seneviratne)

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