Trust - The new ROI


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The rapid advancement of technology has accelerated the necessity for companies to develop global Sourcing and Recruitment capabilities in order to access sustainable talent streams that will keep them competitive. But locating talent is only half the battle. There are a number of complex economic, cultural, and social forces that you need to consider and adapt into your Sourcing strategy in order to ensure your success. Adam will share several of his experiences that showcase both the need to be aware of and sensitive to many of the complexities as well as offer some practical perspective and advice to help you avoiding paying what he calls the “dumb tax.” He will also highlight the reality that, regardless of global location, the notion of “trust” underpins our ability to make inroads to and connections with our target candidates.

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  • PhD – Political Science from Harvard. Chicago born Japanese-American.
  • Corruption rests upon a foundation of low generalized trust and high in-group trust, as Gambetta noted about the Italian Mafia. The higher the level of trust, the lower the level of corruption (higher scores on the corruption index indicate more honest governments ): This would make sense because: We want to limit the operational complexity of starting a business Countries might include: China and Brazil However This might rule out precisely some of the areas that our clients need to be in and in which we could create competitive advantage Perhaps we should consider our ability to start up in these locations as an expertise in its own right (S3)
  • Together with science comes innovation. The World Economic Forum rated countries according to their levels of scientific innovation
  • Trust - The new ROI

    1. 1. Trust
    2. 2. Three Categories of Trust Government (national & economic) Organizational (brand) Individual (relationship)
    3. 3. Francis Fukuyama
    4. 4. Fukuyama’s Theory:On a macro level societies can be divided into two categories:low trust and high trust:
    5. 5. Fukuyama’s Theory:
    6. 6. Trust, Business, & GlobalizationGlobalization depends upon well regulated markets--the ruleof law High Levels of Weak Property Corruption Rights, Unenforceable Unfair Legal Contracts SystemThese factors make businesses less willing to invest in acountry--and works against globalization
    7. 7. Global Corruption Source: Transparency International
    8. 8. The Inequality Trap
    9. 9. The Inequality TrapThe stability of trust, corruption, and inequality--and the stronginterconnections among them suggests that it will not be easyto build up trust or to end corruptionTo build trust, we need to focus on two key issues:
    10. 10. Inequality Globally Source: UN Human Development Report
    11. 11. The Rise and Fall of a ComputerEmpire 1980s - Wang annual sales 1990 - Dr. Wang dies reached $3 billion with and his son Fred 33,000 employees takes over as CEO 1951 - Dr An Wang founded 1992 - Wang files for bankruptcy
    12. 12. “Trusters” InnovateMore trusting countries are considerably more likely tobe innovative
    13. 13. “Trusters” Embrace Technology
    14. 14. Organizational (Brand)Trust
    15. 15. Brand Trust & ReputationCompanies spend substantial amounts of money to get yourattention and gain your trust
    16. 16. Social MediaIn the world of social media = Trust
    17. 17. Corporations Don’t Always Get ItRightThe Coca-Cola name in China was first read as “Kekoukela“,meaning “Bite the wax tadpole” or “female horse stuffed withwax”, depending on the dialect Pepsi’s “Come Alive With the Pepsi” translated into “Pepsi Brings Your Ancestors Back From the Grave” in Chinese
    18. 18. Sometimes things go terribly wrong
    19. 19. Individual (Relationship)Trust
    20. 20. The Circle of Trust
    21. 21. Personal Communication
    22. 22. What’s Really Happening When WeCommunicate?
    23. 23. EVP Around the WorldTop 3 Attributes
    24. 24. To Build Trust Deliver results “Do what you say” Act Selflessly Exceed Act Consistently Expectations
    25. 25. The Dumb Tax
    26. 26. Parting Thoughts Don’t Rush In Do Your Homework Embrace and Celebrate the Differences Adapt
    27. 27. THANK YOU!
    28. 28. APPENDIX
    29. 29.
    30. 30. Wanted Analytics
    31. 31. Culture Wizard
    32. 32. The Speed of Trust