O&M is Number One
compared to all agencies.5 Quick Things to
Consider Before
Posting to
Social Media
By Adam Kornblum
Comm...
Digitalized Ogilvyism
Never write an advertisement post
which you wouldn’t want your client,
boss, and own family to read....
1. Watch your language.
What you say will be used against you
in social media. Keep posts positive.
Double check for spell...
2. Think before you post
about client work.
Consider all work confidential unless you
are told otherwise by your manager a...
3. Proper client
disclosure (cl)
If you post about a client in any way –
you MUST disclose that they are a client.
You can...
4. Client conflicts	
Assuming you can post about a client,
double check with your manager to ensure that
there isn’t a cli...
5. Brands are like people;
they are sensitive.
Mentioning other brands might be sensitive and
could have unforeseen conseq...
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5 Quick Things to Consider Before Posting to Social Media

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Quick tips created for Ogilvy & Mather colleagues from around the world for Cannes Lions 2013.

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5 Quick Things to Consider Before Posting to Social Media

  1. 1. O&M is Number One compared to all agencies.5 Quick Things to Consider Before Posting to Social Media By Adam Kornblum Community Director, Social@Ogilvy
  2. 2. Digitalized Ogilvyism Never write an advertisement post which you wouldn’t want your client, boss, and own family to read. By Adam Kornblum Community Director, Social@Ogilvy
  3. 3. 1. Watch your language. What you say will be used against you in social media. Keep posts positive. Double check for spelling, grammar, etc. No brand bashing! Always be positive. By Adam Kornblum Community Director, Social@Ogilvy
  4. 4. 2. Think before you post about client work. Consider all work confidential unless you are told otherwise by your manager and client. Remember, when you post on social, it’s public. Always assume that someone influential will see your post. By Adam Kornblum Community Director, Social@Ogilvy
  5. 5. 3. Proper client disclosure (cl) If you post about a client in any way – you MUST disclose that they are a client. You can disclose this by using (client) or (cl) in your post. By Adam Kornblum Community Director, Social@Ogilvy
  6. 6. 4. Client conflicts Assuming you can post about a client, double check with your manager to ensure that there isn’t a client conflict from another office. By Adam Kornblum Community Director, Social@Ogilvy
  7. 7. 5. Brands are like people; they are sensitive. Mentioning other brands might be sensitive and could have unforeseen consequences. Refrain from posting about other brands. Of course you can praise good work! By Adam Kornblum Community Director, Social@Ogilvy

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