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Is Twitter Advertising Right for You?


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Weigh the pros and cons of the Twitter advertising platform against the Facebook advertising platform.

Published in: Technology, Business
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Is Twitter Advertising Right for You?

  1. 1. Is Twitter Advertising Right for You?<br />Twitter Advertising vs. Facebook Advertising<br />December23, 2010<br /><br />
  2. 2. How Twitter Advertising Works<br />Promoted Trends<br />Promoted Tweets<br />Promoted Accounts<br />
  3. 3. Promoted Trends<br /><ul><li>Your keyword on top of Trending Topics list
  4. 4. Buy keywords or hashtags (#example)</li></li></ul><li>When keyword is clicked, your Tweet will be at the top of the keyword’s search results page<br />
  5. 5. Promoted Tweets<br />“enable you to speak to users that don’t currently follow your account.”<br />Are regular Tweets, organically spread<br />Displayed in search on<br />
  6. 6. Promoted Accounts<br />For companies looking to expand online presence<br />Appear on suggestion list- Who to follow <br />
  7. 7. Twitter vs. Facebook<br />
  8. 8. Audience <br />Twitter<br />106 million users<br />48% in college<br />30% age 26-34; 27% age 35-44<br />52% female; 48% male<br />27% log in every day (28.6 million)<br />Source: Digital Trends, based on 2010 demographics<br />
  9. 9. Audience<br />Facebook<br />500 million users<br />28% in college; 29% “other”; 21% in high school<br />29% age 18-25; 23% age 26-34<br />54% female; 46% male<br />41% log in every day (205 million)<br />
  10. 10. Pricing<br />Twitter<br />Promoted Tweets -- Cost per engagement (CPE)<br />Competitive bids from $0.10 to $1<br />Pay when Promoted Tweet gets favorited, clicked on, or a user replies the the Tweet<br />Promoted Trends – fixed cost<br />
  11. 11. PricingFacebook<br />Cost per impressions (CPM)<br />Cost per click (CPC)<br />Competitive bidding<br />CPC from $0.05<br />Average CPC $0.85-$0.95<br />
  12. 12. Analytics<br />Twitter<br />Monitor your paid and unpaid Twitter activity<br />See Tweets that<br />Caused unfollows<br />Which tweets are most successful<br />Most influential users<br />
  13. 13. Analytics<br />Facebook<br /><ul><li>Dashboard– clicks, impressions, cost
  14. 14. Run reports on
  15. 15. Conversion time
  16. 16. Responder profiles
  17. 17. Demographics
  18. 18. Results can be sorted by ad or campaign</li></li></ul><li>Ad Formats<br />Promoted Tweets, Accounts, and Trends labeled with yellow badge<br />Promoted Tweets appear in timelines on HootSuite, TweetDeck, search results<br />Promoted Trends appear at top of related search results page<br />Twitter<br />
  19. 19. Ad Formats<br />Facebook<br /><ul><li>Text ad with images
  20. 20. Placed on right sidebar
  21. 21. Away from popular navigation links</li></ul>,<br />
  22. 22. Which is Right for You?<br />
  23. 23. Questions?<br />Adam Howitt Consulting, Inc.<br /><br /><br />@adamhowitt<br />