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The Service Design Trap


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A brief visualization of my experience from recent service design projects across industries.

People tend to fall into the Service Design Trap. Usually, only a handful of touchpoints is given most of the attention. The key message is that the less-favoured touchpoints contribute a great deal to company's brand reconginition too.

Service Design matters.

Published in: Technology, Business
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The Service Design Trap

  1. 1. Meeting your customer …You see three That‘s a I don‘t care Do we actually must-have too much have this?categories, PPC & SEOright? E-shop Trainings Video Channel Support In-Store Phone Line ExperienceYour customer sees just Flyers and Other Collaterals LinkedIn Pageone. Your brand. Sales Meetings Sales Presentation Invoice Support Corporate Communication Confirmation Website E-mail @adamhazdra 2012 Facebook Tangibles Page Packaging Corporate Blog Manuals Password Twitter Page E-mailsService design matters. High Design Attention Poor