We are Parallax Hospitality.
We design emotionally charged guest
experiences and innovative wellness
programming to build genuine guest
love, make projects stand out above
competitors and maximize revenue.
What we do
w Guest experience
w Wellness strategies for
w Customer journey mapping
w Service design training
w Gym spa planning
w Brand hotel repositioning
w Hotel concept themes
w Hotel opening task force
w Service improvment for
Our beliefs Who we support
For operating hotels — we’ve developed
a simple, single-fee program called look
differently that reshapes guest experience
and improves service delivery without major
capital investment – dramatically improving
guest feedback and topline revenue potential.
For new hotels — weareinnovatorsthatcreate
Luxury Lifestyle Hospitality
We bring strategic brand thinking to your
team, providing consulting services to lead
prioritized brand development and guest
experience projects from pilot to delivery.
We offer hospitality service, operations and
wellness programming expertise. Partnering
with us strengthens your ability to successfully
deliver projects and fully develop the guest
experience journey throughout design.
DNA to WOW
Incredible experiences (that guests
pay top dollar for and share stories
about) start with expertly building
the DNA of your hotel or brand.
Bullseye on Service
A good experience isn’t enough.
Service must be memorable,
integrate with design and be
Differentiate with Wellness
Wellness is not a passing trend.
drives increased revenue.
Excellent reviews mean money –
review sites are the sales forces
of the future.
Why engage us?
We create playbooks for highly crafted
and memorable market-leading concepts
that reach #1 with guests and stand
out over competitors. We elevate work
completed by designers, architects and
management companies to deliver a
holistic, service-centric experience.
Wellness is big, and it means money. We
help hospitality businesses navigate the
wellness space, aligning with the needs
of today’s guest and maximizing revenue
potential. We deliver actionable business
plans that integrate tangible wellness
innovations into lifestyle projects.
Blow away cookie-cutter basics. We
define programming and curate small
touchpoints throughout the guest
journey to create truly unique, market-
leading experiences. Our focus is
on fitness, spa, relaxation, check-in,
collateral, signage and FB.
We look differently. We craft
experiences that integrate service,
design and wellness. You stand out.