Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Anatomy of a Developer Evangelist

A Developer Evangelist operates as a critical conduit between your technology, product or platform and the legions of marketing averse application developers that you are targeting. Combining a zen-like mix of technical expertise, social media savvy, community respect, public speaking acumen and a dash of showmanship, this rare individual can lift your technology above the noise and into the minds of modern developers. But how do you identify, find, recruit, motivate, evaluate and evolve someone with such a broad and eclectic mix of skills? This session will provide a practical approach for finding and integrating Developer Evangelists into your developer marketing team.

  • Login to see the comments

Anatomy of a Developer Evangelist

  1. 1. Anatomy of a Developer Evangelist Adam FitzGerald Director of Developer Relations VMware, Inc.
  2. 2. Adam FitzGerald
  3. 3. Anatomy of a Developer Evangelist
  4. 4. Anatomy of a Developer Evangelist
  5. 5. Personality Types: Myers BriggsExtroversion(E) Sensing (S) Thinking (T) Judging (J) vs vs vs vs Introversion(I) Intuition(N) Feeling (F) Perception (P) Action Practical Objective Closure Thought Innovative Subjective Open ended Frequent Factual Logic Decision Substantive Hypothetical Emotion satisfaction People Detail Analysis Work Solo Big picture Devotion PlaySource: Please Understand Me by David Keirsey and Marilyn Bates ISBN 0-9606954-0-0
  6. 6. Personality Types: US Distribution ISTJ ISFJ INFJ INTJ 11-14% 9-14% 1-3% 2-4% ISTP ISFP INFP INTP 4-6% 5-9% 4-5% 3-5% ESTP ESFP ENFP ENTP 4-5% 4-9% 6-8% 2-5% ESTJ ESFJ ENFJ ENTJ 8-12% 8-13% 2-5% 2-5%Source: http://www.capt.org/mbti-assessment/estimated-frequencies.htm
  7. 7. Personality Types: Guide
  8. 8. Personality Types: Software Dev ISTJ ISFJ INFJ INTJ 11-14% 9-14% 1-3% 2-4% ISTP ISFP INFP INTP 4-6% 5-9% 4-5% 3-5% ESTP ESFP ENFP ENTP 4-5% 4-9% 6-8% 2-5% ESTJ ESFJ ENFJ ENTJ 8-12% 8-13% 2-5% 2-5%Source: Software Engineer Personality Types - Jan 2010 IT Pro published by IEEE Computer Society
  9. 9. Personality Types: Dev Evangelism ISTJ ISFJ INFJ INTJ 11-14% 9-14% 1-3% 2-4% ISTP ISFP INFP INTP 4-6% 5-9% 4-5% 3-5% ESTP ESFP ENFP ENTP 4-5% 4-9% 6-8% 2-5% ESTJ ESFJ ENFJ ENTJ 8-12% 8-13% 2-5% 2-5%
  10. 10. Where to find such rare beasts?
  11. 11. Manage: Motivation
  12. 12. Manage: Content
  13. 13. Manage: Measurement
  14. 14. Managing: Freedom & Flexibility
  15. 15. Manage: Career Path
  16. 16. Archetype: Zealot Developers, Developers, Developers, Developers, … Hhhrrrrggghhh!
  17. 17. Archetype: ProfessorGood news everyone! I’ve created a HaskellDSL that improves SVMapproximations to NP-complete problems by a factor of O(log(n)).
  18. 18. Archetype: Social Maven I just live tweeted the meet-up, posted the demo to YouTube and accepted a pull request on GitHub.
  19. 19. Anti-Archetype: Tech Trendster Javascript? Ha! Node.JS is so 2012, I’m already using….Image Source: http://www.mademan.com/4-types-of-hipsters-you-will-see-drinking-pabst-blue-ribbon/
  20. 20. SummaryDeveloper Evangelists are:• A scarce resource• Commonly not self-identified• Uniquely motivatedA successful Developer Evangelist can• Elevate a technology• Empower a community• Generate massive web visits, leads, opportunities
  21. 21. Questionsafitzgerald@vmware.com

×