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Pop up final

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Pop up final

  1. 1. >PopUp Gaspar del Castillo David Kaufmann Jason Levine Renato Peña Adam Salvitti-Gucwa
  2. 2. Fast Food
  3. 3. Common Clichés Set menus Walkup and pay Low customer service Unskilled workers
  4. 4. Common Clichés Set menus Walkup and pay Low customer service Unskilled workers
  5. 5. “people move...”
  6. 6. “people move...”
  7. 7. Hypothesis What if no human interaction were necessary? What if there were no set menus?What if your food just appeared?
  8. 8. The Insight“Even the most loyal consumers of fast food are turned off by the customer service experience” “They always take my order wrong” - Tom, 30“I eat fast food several times a week and it is stressful to walk up and order” - Mike, 35
  9. 9. The OpportunityTo provide a high end customer serviceexperience without sacrificing speed orconvenience at a competitive price.
  10. 10. The OpportunityTo provide a high end customer serviceexperience without sacrificing speed orconvenience at a competitive price. “We want to do to fast food what Apple did to retail...”
  11. 11. Solution >PopUPAn evolving restaurant experience for workingprofessionals & upscale diners that allows customersto enjoy an efficient meal with high-end customerservice by incorporating touch screen ordering andautomated delivery.
  12. 12. 100% automated ordering
  13. 13. 100% automated ordering Highly trained maitre’d to handle issues
  14. 14. 100% automated ordering Highly trained maitre’d to handle issuesBus boy cleans and turns over tables
  15. 15. 100% automated ordering Highly trained maitre’d to handle issuesBus boy cleans and turns over tables Evolving menu with a few classic options
  16. 16. 100% automated ordering Highly trained maitre’d to handle issuesBus boy cleans and turns over tables Evolving menu with a few classic options Countdown clock
  17. 17. 100% automated ordering Highly trained maitre’d to handle issues Bus boy cleans and turns over tables Evolving menu with a few classic options Countdown clockEntertainment console while you wait
  18. 18. 100% automated ordering Highly trained maitre’d to handle issues Bus boy cleans and turns over tables Evolving menu with a few classic options Countdown clockEntertainment console while you wait Live Camera to the Kitchen
  19. 19. 100% automated ordering Highly trained maitre’d to handle issues Bus boy cleans and turns over tables Evolving menu with a few classic options Countdown clockEntertainment console while you wait Live Camera to the Kitchen Vote for the next PopUP (ambiance and food)
  20. 20. 100% automated ordering Highly trained maitre’d to handle issues Bus boy cleans and turns over tables Evolving menu with a few classic options Countdown clockEntertainment console while you wait Live Camera to the Kitchen Vote for the next PopUP (ambiance and food) Take out placed in advance via smart phone
  21. 21. AdvantagesEfficient Customer ServiceCustomers have tangible impact on businessVariety of Menu OptionsHighlights technologyHigher quality
  22. 22. Early Adaptors Foodies - Celebrity Chef InvolvementWorking Professionals (M/F twenty somethings) “Cool Factor”Fast Food Lovers No awkward conversations/wrong orders
  23. 23. Partnerships/AlliancesApple/ Microsoft - Experience the latest innovations while eatingFood Network - Allow their chef’s to design each “PopUp” menu Data Companies - Share information obtained through voting
  24. 24. Ethos“The restaurant of the technological revolution” As the world innovates, so do we.
  25. 25. thank you ; )(Adam, David, Renato, Gaspar and Jason)
  26. 26. GroupRanking OVERALL 3" Clear 2" Affordable 1" 0"Elegant Convenient Appe8zing Fun Pop)Up" Meal"Plan" Sustain)a)Burger"
  27. 27. Individual)Ranking)–)Deepa)Mehrotra) OVERALL 5" 4" Clear 3" Affordable 2" 1" Pop+Up" 0" Meal"Plan" Sustain+a+Burger"Elegant Convenient Appe8zing Fun
  28. 28. Impressions*–*D.M.*Pop0Up* Meal*Plan* Sustain0a0Burger*• !Fun!&!innova*ve! • !Easy!to!use! • !I!like!the!local!farmers,!• !People!would!talk!about!it! • !Nice!for!people!tracking! seasonal!freshness!idea!&!it!would!be!trendy! calories! • !A!bit!concerned!about!the!• !Love!the!ability!of!not! • !How!o@en!you!use!and! restaurant’s!ability!to!cook!talking!to!waiter!&! what!happens!if!you!don’t! varying!ingredients!controlling!the!pace!of!your! is!important!for!people!meal! who!will!pay!for!it!Favorite! PopEup:!! • !Takes!away!the!poor!customer!service! • !Is!fun! • !Is!exci*ng!&!new!
  29. 29. Individual)Ranking)–)Deepa)Mehrotra) OVERALL 5" 4" Clear 3" Affordable 2" 1" Pop+Up" 0" Meal"Plan" Sustain+a+Burger"Elegant Convenient Appe8zing Fun
  30. 30. Impressions*–*K.A.*Pop0Up* Meal*Plan* Sustain0a0Burger*• !Technical! • !Simple! • !Environmentally!sound!• !Simple! • !Cost!effec6ve! • !Fresh!!• !Impersonal! • !!Variety! • !Jobs!!• !Fun! • !Data!heavy! • !Local!! • !Expensive!Favorite! Meal!Plan:!! • !Simple! • !Affordable! • !Works!for!a!par6cular!audience! • !Has!significant!network!effect! • !Data!can!be!useful!

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