E N G A G E•I N F O R M •I N S P I R E
marketing customer service
training meeting openers
leadership messages special initiatives
point of sale orientation
new products investor relations
direct-to-customer internal communications
A d am D a n c y
Interactive media / Film / Video
752 West End Avenue
New York, NY 10025
FDNY; Through The Lock
Fire Department of New York City, Training Academy
Designed to train FDNY fire fighters in ‘through-the-lock’ tech-
niques and to provide a knowledge base of the locks they are like-
ly to encounter on the job, this interactive CD-ROM links illustrat-
ed diagrams and comprehensive descriptions with video demon-
strations by department legend Captain Robert Morris. Widely
distributed throughout the department, this program was cited by
the FDNY and their strategic partner New York University as an
‘outstanding example’ of distance learning.
‘MPower’ Video-Based Training in a Box
Client: Dendrite/ Bristol Myers Squibb
Objective: Used by Pharmaceutical Sales Representatives in their
home offices, this easy-to-follow video shows the set up
and basic applications of their new mobile computer system.
Distribution: The entire BMS sales force
The Guest Services Series
Objective: This seven-part video-based sales training course uses
humor, dramatized models, unscripted interviews and a
spirited host to train sales associates at the home furnishing
superstore’s 400+ retail stores in the basics of selling.
Oil Drivers Training and Certification
Client: Petro Oil
Objective: This 11 module Computer Based Training provides
comprehensive training and certification to Petro’s oil
drivers in operational and safety procedures.
Provided a complete range of media and related services including interac-
tive design and programming, video production, and the instructional design
for the entire course.
We’re Fighting For You
Client: The Salvation Army
Objective: An appeal for capital improvement funds
Distribution: Private screenings for prominent philanthropists
How do you tell a story about bricks and mortar? Through the
people who live inside them. This heart-felt video far exceeded
the Salvation Army’s fundraising goals.
The Festival of Flavors
Client: Youth Counseling Services
Objective: To promote the Festival of Flavors fundraiser
to potential donors and attract restaurateurs to
next years event.
This annual event raises money for New Jersey’s largest
provider of services to children in crisis.
Message to the Troops
Client: Sport America
Objective: A personal thank-you to the U.S. troops
for their service in Afghanistan by the
world-series winning coach of the New
Distribution: U.S. Military bases throughout the world
via VHS and Satellite up-link.
A Little Help
From My Friends
Objective: To celebrate and thank the support
people who work behind the scenes at
the New York Office, we used candid
photos set to a dynamic music score.
Distribution: Shown at their annual meeting with
copies given to individual participants.
Interpreter, A Preview
KPMG Tax Practice
The challenge to our creative team
was to describe the features of this
complex financial software pro-
gram in an exciting way for this
marketing presentation for Tax
Professionals. The end result is a
dynamic, fast-paced, animated
presentation and sleek packaging
for a business card-sized CD-
ROM. The presentation is also
available through streaming media
on the KPMG website.
Marchon’s ‘Eye Spy’
Client: Marchon Eyewear
Objective: This high-concept video about two spies trying to discover
the secret of Marchon’s success built the brand identity of
this fast-growing company to employees, vendors and the
entire eyewear industry.
Winner of the Monitor Award for Best Cinematography, and a
Grand Finalist for Best Picture in the Monitor and Cindy Awards.
Doral is New York
Client: The Gorman Group/Doral Hotels
Objective: To attract international business travelers.
To avoid the expense of translating the video into many languages,
we told their story completely through rich and dynamic visuals.
Client: KPMG Forensics Practice/CTEC
Objective: To give prospective internal and external clients and new
hires a ‘tour’ of this remarkable state-of-the-art facility.
Deliverable: Multi-purposed and delivered through VHS, used as media
support in meetings and is available on their website.
Go Team New York!
KPMG New York Office
Produced entirely on location in the high-
energy capital of the world: New York City,
and featuring guest appearances by
Governor Cuomo, Mayor Bloomberg,
Mayor Giuliani, and the FDNY, and using
the city’s landmarks as our backdrop, we
captured New Yo r k ’s excitement and
energy, using it to launch the KPMG New
York Office Partners meeting.
KPMG thought highly enough of this
valentine to the greatest city in the world
that it became
the signature of
their entire "Go
Team New York!"
Global Energy Conference
With an innovative combination of graphics and news media,
this video brought tremendous energy and focus in launching
this two day conference for the Oil & Gas industry. TimeFrame
Digital videotaped interviews at the conference, and in an
around-the-clock on-site editing session, produced a new
video for the second day. No stranger to challenging deadlines,
we responded to our client’s needs with a video that re-framed
the issues emerging at the conference with unequalled focus
Live Event Coverage
Whether its a seminar, a meeting, an award
ceremony or a special event, I have produced
literally thousands of hours of live event cov-
erage. My experienced producers and techni-
cal crews create a first-rate media document
of your event with minimal impact on the pro-
ceedings. I organize and focus the material
and seamlessly blend graphics and other
learning aids to enhance and strengthen the
Mayor’s Corporate Volunteer Awards
Client: KPMG, LLP
Objective: Video coverage of the NYC Mayoral awards ceremony at Gracie
Mansion with on-site interviews from senior KPMG executives.
New Store Opening
Objective: We combined our video coverage of the ribbon cutting ceremony
of a new store opening with interviews from customers and sales associates, as
well as graphics and animation to create a ‘new store opening in-a-box’ for
Managers and employees to use as a guide when engaged in that task.
This fun and breezy daytime-TV influenced video helps Guests
enjoy their window treatment purchases and avoid frustration by
demonstrating how to install and style beautiful window treatments.
Our charming hostess takes viewers on a tour through a beautiful
home and into the Window Design workshop to inspire us with tips
and techniques from the experts in the newest styles, ideas and
trends in window treatment fashion.
Open A Portal of Opportunity
Client: BearingPoint/Cisco Systems
Objective: This elegantly designed CD-ROM combines a video-
based presentations and interviews with extensive
graphics and animation, to present the comprehensive
suite of resources supporting this innovative HR program.
Distribution: An internal and external sales tool and knowledge resource
Deliverable: Business card size CD-ROM.
Wireless Communications, 101
Client: KPMG Consulting (BearingPoint)
Objective: To position the company as the thought leader in
This two-volume CD ROM was distributed throughout their
established client base and the U.S. Government.
“Whether it’s video, DVD, CD-ROM, or internet media,
Adam Dancy produces messages that are clear and focused,
with content that viewers retain, and an exciting style that
energizes audiences and tra n s fo rms them from viewers
into ach i eve rs.” — Vice Chairman, KPMG
"I have always been impressed by the level of service you "Adam Dancy helps me send a consistent message across
have provided me over the years and this time you’ve far sur - my entire organization--a message that’s clear and cost
passed my expectations. It’s a comfort to know that you’re effective…I count on him as part of my team."
‘there for me’ when I need you" - Vice President, Linens-N-Things
- Associate Director, KPMG
"The future for us is to train many new firefighters and keep "Adam Dancy is more than just a a media producer. Through
them as safe as possible while performing an inherently dan - his understanding of our culture and goals, his technical
gerous mission. Adam Dancy’s expertise and professionalism expertise and experience, he can take a project and run with
will greatly enhance our ability to achieve that goal." it…He contributes to the organization."
- Chief of Training, FDNY - Vice President, Human Resources, Petro
A DA M DA N C Y
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