Read full transcript here: medium.com/@acroom/indie-music-and-edtech-or-indie-edtech-6b806cbff743

1. A Very Short Anatomy of an Independent
Movement
Or, Aspirations of an Indie Edtech

2. PERSPECTIVES / NARRATIVES : MUSIC, THE INTERNET
1. MUSIC INDUSTRY 2. THE CONSUMER
1989: MP3 FORMAT
1997: 1ST MP3 PLAYER
1998: WINAMP
2001: APPLE IPOD

3. “The real revolution in popular music
in regard to the Internet is to be
found in the availability of news,
information, and discussion about
music and musicians facilitated by
Internet media”
Jones, Steve. "Music and the Internet." Popular Music 19.02
(2000): 217-230.
Music discussions thrived on systems
like PLATO and the WELL

4. THIRD PERSPECTIVE: THE ARTIST

6. THE MIDI CONTROLLER
(M)usical (I)nstrument (D)igital (I)nterface

7. THIRD PERSPECTIVE: THE ARTIST
“If music is free for downloading,
the music industry is not viable.
All the jobs I just talked about will
be lost, and the diverse voices of
the artists will disappear.’’
Lars Ulrich, Drummer, Metallica

8. 2000:
Top 100 Tours - 90%
2015:
Top 100 Tours - 43%
2002 to 2012:
● # of businesses that identify as
or employ ‘‘independent artists,
writers and performers’’ - 40%
growth
● Total revenue - 60% growth

9. OR

10. 1,888 domain orders since August 2014

20. “It is impossible to explain the
dazzling new technologies without
understanding the lives and the
times of the people who created
them. The impact of the region’s
heady mix of culture and technology
can be seen clearly in the personal
stories of many … pioneers of the
computer industry. Indeed, personal
decisions frequently have historic
consequences.”
- John Markoff
What the Dormouse Said: How the Sixties Counter-
Culture Shaped the Personal Computer Industry