Continuous(Globalization!
Continuous Globalization
Startups to Enterprise
From Lingoport:
Adam Asnes
March 3, 2016

Agenda
• Startups to Enterprise background
• Intro to Lingoport
• Startup iniAaAves
o Business case
• ConAnuous GlobalizaAon
• Enterprise Stakeholders & Concerns
• What’s learned
• Q&A, Follow-up Resources

Why Startups?
• Dynamic and establishing value
o Fast pace of change
o Survival and growth driven
• My Previous view
• New view – Absolutely consider G11n
• Lessons learned

Lingoport Suite
Systems, automaAon & measurement to
facilitate ongoing soUware internaAonalizaAon
and localizaAon.

Lingoport Dashboard
• G11n visibility over mulAple products and projects
• Drill down & Planning

Globalyzer
• Server: Customize and store Rules (no source access)
• Workbench: Big i18n jobs, Configure rules, i18n focus
• Command Line: Automate i18n measurement from the repo
• Lite: i18n check from developer IDE or automated check-in

Resource Manager
• See what’s new in resource bundles
• Automate Prep Kits
• Automate file validaAon
• Automate sending files for LocalizaAon
o Via TMS or L10n Vendor Portal
• Track it
• Validate it when it comes back
• AutomaAcally insert it back in the repo if it passes
• Email noAficaAons as well as dashboard instrumentaAon
• Automated Pseudo LocalizaAon

¡ i18n (i + nternaAonalizaAo + n)
o the process of making code world-ready so that it can be
localized to a specific region and language
¡ L10n (L + ocalizaAo + n)
o the process of adapAng the applicaAon content to meet the
language, cultural and other requirements of a specific target
market
¡ G11n (g + lobalizaAo + n)
o the process of designing and developing a soUware product that
funcAons in mulAple countries and languages
i18n, L10n, G11n – So:ware development focus
9

Business Case
Nobody does i18n and L10n just cause it’s cool

Startups: What are we talking
about?
• No one kind of start up
• All kinds of financial states
• Many business cases
• Dynamic environment offers much to
learn
o Part of the acracAon

Startups: New Product
Initiatives
• Minimum Viable Product (MVP)
o “A Minimum Viable product is that version of a new product which allows a
team to collect the maximum amount oif validated learning about customers
with the least effort.” – Eric Ries via Leanstack
o Goal: Survival and exploraAon, funding
o Alpha code to First customers, funding
• Minimum Lovable Product (MLP)
o “A product that people love and that can be built in a short amount of Ame,
because that’s simply what the MVP tries to accomplish.” - Appreneur
o Goal: AdopAon, more funding
• Minimum Desirable Product (MDP)
o “focused primarily on whether or not you are providing an insanely great
product experience and creaAng value for the end user” - Andrew Chen
• Building community around your product
• hcp://www.startupdaily.net/2016/01/is-the-lean-startup-dead/

Globalization Barriers
• Market analysis
• DistribuAon
• Sales teams
• Legal
• Product development
o I18n debt
o Speed, complexity, mulAple environments

Development Cycle
Purgatory without a business case

Business case
• Example 1 – Stealth mode Startup #1
o Big plans, built in global expectaAons
o Experienced and successful leading team
o Global support baked in early
• None or test localizaAon first
• US Spanish, measure
• Example 2 – Established Specialty Equipment Sales
o Experiment with SEO – build the case
o Big iniAal i18n effort
o Roll out for Spanish and measure

Startup Lessons #1
• Global from early development - SoluAon
o I18n & L10n systems integrated with development
o ConsulAng on requirements and pracAces
o Far less expensive:
• Time
• Money
• People

Startup Lessons #2
• Fixing i18n debt
o Market iniAaAves
o I18n requirements and planning clear
o IniAaAve is funded
o Development and tesAng process clear
o Phase work – MVP for GlobalizaAon Outsourced
o Make sure concurrent development within globalizaAon systems
o Measure response
o Keep going

Caution Ahead!
• Avoid second class treatment
• Lost focus
• Proprietary i18n
• Proprietary processes
• Big egos

LinkedIn Example
• SAcky and involved global community
• Long arAcle feature – released in English
o Power users looking for it in other languages

Continuous Globalization
Systems and experAse

Speed, Churn and Technology
• Get organized
• Create processes
• ConAnuous measurement
• Cross team visibility

Continuous G11n

Continuous G11n in the
Enterprise
• AutomaAon
• Visibility
• Metrics

i18n & L10n
The Source Repository
• The truth is in the source repo
o Your Global Readiness?
o Is your process working?
o Can you see it?
o Can you measure it?

Lingoport Suite Components

Supporting Technology
• TMS
o SoUware Strings, resource files
o DocumentaAon
o MarkeAng
o Content Management

Localization Vendors
• Partners, not just a nameless service
• Must understand fast turnaround on many small projects
o Minimums? We don’t want no minimums!
• Must have systems to deal with project overhead
• Consistency of file quality is criAcal
• Consume Prep kits from Resource Manager
o Via TMS or Vendor portal

Continuous G11n in the
Enterprise
ConAnuous GlobalizaAon (G11n)

G11n & Agile
i18n & L10n issues oUen
Fall into backlogs

Defect costs per stage
Tradi&onal approach to SW Development in a well defined process
When most i18n & L10n
issues are addressed

i18n in Software Development
¡ i18n compliance through iteraAve QA cycles is a waste of
money and Ame – Globalyzer Lite to find at commit
¡ Finding, managing, fixing and verifying i18n bugs is costly.
Averages start at $500/bug. Interrupts the flow of
development
¡ Releasing core products to worldwide markets faster creates
revenue opportuniAes, not just cost savings
“ReacAve internaAonalizaAon is unpredictable and poorly
controlled.” – Gary Lefman, Cisco i18n Architect.
©Lingoport, Inc. 2013 - do not distribute 31

• 5 Teams X 20 sprints/year = 100 Sprints
• Each sprint has 5 features = 500 features
• 2 days saved per feature = 1,000 days
• At $40/hour = $325,000 per year
• ProducAvity increase of 3 people per year
Continuous G11n ROI

5 Lessons for the Enterprise
• Your development teams are moving fast
• Make i18n & L10n a measured & visible part
of every sprint
• Automate wherever possible
o Human factors are not to be trusted
• Backlog is purgatory for i18n and L10n
• Don’t treat global customers like second class
users
o New features should be globalized from the start

3 Links for Further Reading
• The Lean Startup: hcp://theleanstartup.com/principles
• hcp://www.startupdaily.net/2016/01/is-the-lean-startup-
dead/
• LinkedIn’s Long Post feature:
hcps://www.linkedin.com/pulse/linkedins-localizaAon-how-i-
stopped-worrying-post-jos%C3%A9-j%C3%B3vena-casa
%C3%B1

Questions & Answers:
Contact Resources
• lingoport.com/blog
• lingoport.com/resources
• wiki.lingoport.com
Adam Asnes
aasnes@lingoport.com
hcp://www.lingoport.com
Lingoport Suite
Extensive Services
Training – training.lingoport.com

Question #1
• It's known that localizaAon should be included in the soUware
development process from the start. However, when the
actual translaAon should start? Should it be started only aUer
final soUware tests to avoid addiAonal costs generated by
changes and bug fixes or rather as soon as possible to enable
launch of all the language versions at once? - Martyna

Question #2
• I would like to see informaAon about integraAng content
management, front-end portals and translaAon tools to
support localizaAon and internaAonalizaAon. These tools
aren’t necessarily chosen by people who consider localizaAon,
but people like me end up having to integrate. Specifically I’m
starAng to work with the CA API Portal and Adobe’s AEM
content tool. Unfortunately, the version of the Portal we have
today doesn’t support more than one language at a Ame. A
future upgrade adds that support, but not sure how to
integrate with AEM and our translaAon service (possibly using
Clay Tablet). And then, how do you wrap all that with a
globalizaAon tool like yours. Anyway, I think it’s an
interesAng architectural challenge. - Doug

Question #3
• In your opinion, what are the top 3 items a start-up needs to
address to support conAnuous localizaAon?
• Do you think a start-up needs to have a dedicated LocalizaAon
Manager, and why? At what point does such a posiAon
becomes necessary? -Loic