Katie MacArthur<br />Adam Aldrete<br />Madeline Dicesare<br />Shinya Iwata<br />Joseph Aigner<br />Boise Area Residents’ S...
History<br />Memorial Stadium-1989<br />Built with recycled materials, few updates<br />New stadium needed<br />Multi-purp...
Questions<br />Several questions arose in response:<br />Should the stadium be built?<br />Should it be a multi-purpose fa...
Sample Characteristics-Age<br /><ul><li>Age-Median
Boise Survey 48
2000 Census 32.8
48-17=31
Pretty similar</li></ul>But…<br /><ul><li>20 to 44 years
Qualtrics<Boise
45 to 74 years
Qualtrics>Boise</li></li></ul><li>Sample Characteristics-Others<br /><ul><li>Sex, Ethnicity, and Family size are similar
Disposable Income
Median is $500
Outliers:80000, 50000, 40000X2, 30000
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Boise Area Residents’ Support For A Multi Purpose

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This was a real life study done to assess the Boise area residents support for a new stadium

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Boise Area Residents’ Support For A Multi Purpose

  1. 1. Katie MacArthur<br />Adam Aldrete<br />Madeline Dicesare<br />Shinya Iwata<br />Joseph Aigner<br />Boise Area Residents’ Support for a Multi-Purpose Sports and Entertainment Facility<br />
  2. 2. History<br />Memorial Stadium-1989<br />Built with recycled materials, few updates<br />New stadium needed<br />Multi-purpose stadium proposed<br />Past failures of this type led to negative connotation<br />
  3. 3. Questions<br />Several questions arose in response:<br />Should the stadium be built?<br />Should it be a multi-purpose facility?<br />If so, where should this facility be built?<br />Should the Boise Hawks team switch from single A to triple A?<br />Etc.<br />Overall Objective: Determine consumer attitudes on the previous questions as well as others in order to form recommendations as to whether or not the stadium should be built and any changes that need to be made in the process.<br />
  4. 4. Sample Characteristics-Age<br /><ul><li>Age-Median
  5. 5. Boise Survey 48
  6. 6. 2000 Census 32.8
  7. 7. 48-17=31
  8. 8. Pretty similar</li></ul>But…<br /><ul><li>20 to 44 years
  9. 9. Qualtrics<Boise
  10. 10. 45 to 74 years
  11. 11. Qualtrics>Boise</li></li></ul><li>Sample Characteristics-Others<br /><ul><li>Sex, Ethnicity, and Family size are similar
  12. 12. Disposable Income
  13. 13. Median is $500
  14. 14. Outliers:80000, 50000, 40000X2, 30000
  15. 15. After drop outliers, the average is $880
  16. 16. Amount spent on entertainment/week
  17. 17. Median is $50
  18. 18. Outlier: 40106
  19. 19. After drop outlier, the average is $81</li></li></ul><li>Research Methods<br />Outsourced<br />Qualtrics<br />Online Survey<br />Quota Method<br />Matched Boise Census<br />301 Respondents<br />Given a Financial Incentive<br />Used Statistic Software to analyze the data<br />
  20. 20. Results<br />Central Issues-General Support for New Facility<br />In general, what is your attitude toward having a new multipurpose sports and entertainment facility in the Treasure Valley?<br />In general, what is your attitude toward building a new multi-purpose sports and entertainment facility in the Treasure Valley?<br />To what extent do you agree or disagree that it is time to build a new multi-purpose facility in the Treasure Valley?<br />All means obtained were significantly above the scale midpoint of 4.<br />
  21. 21. Results<br />
  22. 22. Results<br />Location<br />Meridian most preferred<br />Amenities<br />“Multi- Purpose”<br />Participants would like restaurant, meeting facility, convention center, banquet room, hotel and bar.<br />Events: Concerts are a high demand of participants<br />91% said they probably would, would or defiantly would attend.<br />Single A verses Triple A<br />Correlation of Preference between Single A and Triple A<br />Obtained a mean of 4.94, which is significantly above scale midpoint of 4. <br />This means AAA is slightly preferred to A. <br />How many games?<br />AAA: average 6.81 games<br />A: average 3 games<br />
  23. 23. Results<br />Willingness to Pay<br />As Prices increases, percentage decreases. <br />Largest percentage of people would pay $5 for Single A games and percentage decreases from there. Same applies to Triple A games, beginning at $10 per ticket.<br />
  24. 24. Alternative Indicators<br />Does interest and attitude levels towards the Boise Hawks, also help to indicate stadium support levels?<br />The bigger fans they are, then the more willing they will be to pay for a stadium<br />Yes it does!<br />
  25. 25. Alternative Indicators<br /><ul><li>Can willingness to pay levels for AAA games, be used to judge support for building the stadium?
  26. 26. The higher the price the less support
  27. 27. All levels indicate positive support</li></li></ul><li>Conclusion & Recommendation<br />It is time to build a new stadium<br />Located in Meridian<br />Extra facilities<br />Restaurant<br />Meeting rooms<br />Extra focus on concerts<br />Residents prefer AAA<br />
  28. 28. Comments?<br /> Concerns?<br />Questions?<br />

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