Adam Martin - G324 Advanced Production - Evaluation:
Adam MartinCandidate number: 3511OCR G324 – Advanced Production:Soap logo – ‘Friends and foes’:Planning, research, final soap trailer and ancillaries are in this blog:http://adam091938.blogspot.com/Link to soap trailer:http://www.youtube.com/watch?v=GOepI-2IFBcEvaluation questions are in this presentation: Q1 Q2 Q3 Q4
Question 1: In what ways does your mediaproduct use, develop or challenge forms and conventions of real media products?
Camera shots: Over the shoulder shots. Usually run all – year Close ups. round. Two shots.Usuallyrepresent aregion – e.g. Soap Colour filters, e.g. Blue filter, to reflect theCoronationStreet conventions: mood.represents theNorth West. Lighting Realism – e.g. Parallel narratives – reflects the Storylines multiple storylines at mood. containing the same time. family and friendship issues.
Comparison to existing soaps – Scene 1 – ‘Loan scene’ – comparison to ‘Hollyoaks’: • Whilst planning this scene, we looked at a recent episode of Hollyoaks. We found that in soaps, over the shoulder shots, and a point of view shot of the other character talking are used during conversations. • After finding this, we decided that during scene 1 – a scene with a conversation, we would use over the shoulder shots, like the one in the screenshot, from a recent Hollyoaks episode. My trailer: Existing soap:Point of view, over Character who is speakingthe shoulder shot is shown from the point ofof other character view of the otherspeaking. character.
Comparison to existing soaps – Scene 1 – ‘Loan scene’ – Over the shoulder shot example: I found this type of shot to be very conventionalOver the shoulder of the soap genre, There is then a cut to anshot of speaking when I looked at over the shoulder shot existing products. of the other character incharacter. the conversation.
Comparison to existing soaps – Scene 1 – ‘Loan scene’ – comparison to ‘EastEnders’:In order to further reinforce the ‘over the shoulder shot’ convention, we looked atan episode of EastEnders, and found this convention being used. My trailer: Existing soap:Over theshoulder shot.
Comparison to existing soaps – Scene 1 – ‘Loan scene’ – comparison to ‘Waterloo Road’: Whilst planning this scene, we looked at an episode of Waterloo Road. We found that this soap also used the convention of ‘over the shoulder’ shots. My trailer: Existing soap: Over the shoulder shot. Over the shoulder shot.
Comparison to existing soaps – Scene 2 – ‘College scene’ – comparison to ‘Hollyoaks’:• Whilst planning this scene, we looked at a scene from a recent episode of Hollyoaks. We found thatin soaps, locations, such as schools and colleges are used to make the soap look gritty, and have asense of realism. (realism being a convention of the soap genre), and to add to the realism.• We found that this sort of shot of characters of school or college age, outside a college, would beappropriate. My trailer: Existing soap: Characters of schoolFairly gritty location or college age, to– outside a college – make the scene lookrealism. realistic.
Comparison to existing soaps – Scene 2 – ‘College scene’ – comparison to ‘Hollyoaks’: In this shot, we used a slow zoom, so that when the characters walked forward, they didn’t get too near to the camera. My trailer: Existing soap: Mise en scene of2 shot. location – college.
Comparison to existing soaps – Scene 2 – ‘College scene’ – comparison to ‘EastEnders’:Whilst planning, one of the soaps that we looked at, was ‘EastEnders’. We found, fromlooking at this soap and others, that two shots are a convention of the soap genre.Because of this, we decided to try and include two shots, whilst we were filming the clipsfor our trailers. My trailer: Existing soap: 2 shot. 2 shot.
Comparison to existing soaps – Scene 2 – ‘College scene’ – comparison to ‘Waterloo Road’:Whilst planning, we looked at an episode from Waterloo Road. We found two shots so beconventional of the soap genre, as shown below, with a two shot from my soap trailer, and a twoshot from Waterloo Road. My trailer: Existing soap: 2 shot. 2 shot.
Comparison to existing soaps – Scene 3 – ‘Office scene’ – comparison to ‘Hollyoaks’: • We decided to base a scene of our trailers on this scene from a recent Hollyoaks episode. • We did this because in one of our scenes, we wanted to show a rocky relationship between an employer and an employee. My trailer: Existing soap: Mise en scene of the locationCharacter - – We wanted to make thisIn medium room look as much like anclose up office as possible.
Comparison to existing soaps – Scene 3 – ‘Office scene’ – comparison to ‘EastEnders’:Whilst planning, we looked at EastEnders. We found that big close ups and medium close ups areused, to show the emotion on the faces of characters. We wanted to use this convention in ourtrailers. My trailer: Existing soap: Big close up. Medium close up – big close up.
Comparison to existing soaps – Scene 3 – ‘Office scene’ – comparison to ‘Waterloo Road’:Here is a comparison between a shot from my trailer, and a shot from Waterloo Road. We looked atthis for conventions, and found that this type of shot –medium close up, was widely used in soaps. My trailer: Existing soap: Medium close up. Medium close up.
3 comparative existing trailers: Here are YouTube links to 3 trailers that I believe I can compare my trailer to: Here is a trailer from the soap,http://www.youtube.com/watch?v=DlkvIHll0b ‘Neighbours’. I Looked at this forU&feature=player_embedded the use of text, when deciding whether or not to use title cards. Here is a trailer from the soap ‘Hollyoaks’. I wanted to use montagehttp://www.youtube.com/watch?v=x0_EF3sLb type editing, similar to that in thism8&feature=player_embedded trailer. I also saw that this trailer had a voiceover. This trailer was useful, because it introduced me to the conventions of trailers. I have compared this trailer from the soap ‘Waterloo Road’ to my trailer, because of its editing. Firstly, I wanted to implement montage type editinghttp://www.youtube.com/watch?v=baC5I into my trailer, similar to that in this trailer. Also,PP9f5g&feature=player_embedded this trailer looks to include a ‘dissolve’ or ‘cross dissolve’ transition editing effect, similar to the effect that I wanted to use. This trailer is useful for looking at editing.
Mise en scene - locations: Scene 1 – Meant to be set in an office, mise en scene is ok, but could have used a real office. Scene 2 – Meant to be set outside a college. I think the mise en scene in this scene is good, as we have the college building in the background, and railings around it. Scene 3 – Meant to be set in an office. We used a garage as the location for this scene. Mise en scene is ok, but does not particularly look like an office. Also, the natural light shows that there is no corridor outside, which was a problem.
Mise en scene - costume:Costume was an important factor when we were filming the scenes for our soap trailers.Because soap is generally a gritty genre, which has a lot of realism. We had to try andachieve this in our trailers. If the characters were, for example, dressed smartly, therewould have been a danger of our trailers looking like TV drama, rather than our genre, soap. These screenshots from my soap trailer show that the character’s costumes are conventional of the soap genre.
Mise en scene – props:The props that we used had to fit in with the mise en scene of our trailers:Prop 1 – Wallet, Scene 1: The wallet was used to show how desperate the character of Steven was for money. He looked into his empty wallet, and then angrily threw it across the desk.Prop 2 – Money, Scene 1: The money was used to show the character of Brendan giving the character of Steven a loan. We did not have a large amount of money, so took a single £10 note, and wrapped it around a roll of plain paper, to show it as a ‘wad’ of bank notes.
Mise en scene – props:The props that we used had to fit in with the mise en scene of our trailers:Prop 3 – Bag, Scene 2: The character of Michael stole a bag off the character of Anthony. We used a real bag to represent this.Prop 4 – Mobile Phone, Scene 3: The mobile phone was used so that we could show the character of Brendan having an angry phone conversation. A member of the group consented to having their old mobile phone thrown across the room.
Editing:I used 2 types of edits in my trailer. These were:• Simple cuts.• Cross dissolves.I used these, because I saw that they were widely used in real products, and aretherefore conventional. Simple cut. Used during each storyline to link the clips together. They helped the trailer to flow. Cross dissolve. Used in between title cards and clips, to show a new storyline.
Sound – use of dialogue – diegetic sound:• My trailer contains a lot of dialogue.• This is because I wanted to show two, clear, separatestorylines in my trailer.• I found that the best way to do this, was to use a largeamount of dialogue, to show the separation of thestorylines.
Sound – use of a soundtrack – non - diegetic sound:My audience feedback told me that I needed to include an instrumental soundtrack inmy soap trailer. I was told that it was rare for soap trailers to not have instrumentalsoundtracks. As a result of this, I went back to my soap trailer, and added a soundtrack.The soundtrack I used was ‘The Bravery – Honest Mistake (superdiscount remix). Thiswas found on YouTube. I inserted it into my Adobe Premiere Elements soap trailerproject, and adjusted the volume accordingly.I found that including an instrumental soundtrack in my soap trailer improved it a lot. Ifound that it added to the tension, and definitely made my soap trailer look a lot moreconventional of the soap genre.
Camera techniques – pan:Here, a pan was used, as a character ran into the shot. This helped to set the scene, andis a convention of soaps.
Camera techniques – slow zoom:Here, a slow zoom was used. This was used so that the characters could walk along the pavementwithout walking too close to the camera. Also, it is conventional of the soap genre.
Lighting: Lighting was important whilst we were filming the scenes for our trailers. We found that in soaps, the lighting usually reflects the mood of the scene. We wanted to achieve this in our trailers. Scene 3 – This scene showed a boss in an angry telephone conversation, and thenScene 1 – This scene showed Scene 2 – This scene showed shouting at his employee.someone who needed a confrontation between Lighting in this scene was amoney, and was fed up. The two college students. This problem, as the room waslighting needed to be fairly was also quite a gloomy simply too dark. Anotherlow, to reflect the gloomy subject matter. I think the member of the group had tonature of the subject lighting worked well on this shine a lamp on thematter. I believe that the scene, as we filmed on a character’s face, in order tolighting here was maybe fairly dull day, in terms of give the scene light. I believe weather. the lighting in this sceneslightly too bright. reflects the mood.
Narrative – type of narrative: I believe that my soap trailer runs a fairly linear narrative. By this, I mean, there is somewhat of a beginning, middle and an end. This makes my trailer fairly easy to understand.• My trailer contains 3 scenes.• Scene 1 and scene 3 contain the same characters, so there is a clearnarrative between them.• Scene 2 contains unrelated characters this represents a different storyline. Idid this, because multiple storylines within the narrative is a convention ofsoaps.
Narrative coherence:Whilst creating the soap trailer, I found that narrative coherencewas important – My trailer had to make sense.My trailer follows two storylines:Scene 1 – ‘Loan scene’ – Employer gives his employeea loan.Scene 2 – ‘College scene’ – Pupil steals a bag offanother pupil, pupil retrieves his bag.Scene 3 – ‘Office scene’ - (same characters as in scene1) – Employee walks in employer’s office, interruptinga telephone conversation, employer shouts atemployee.
Narrative coherence:I believe that my trailer does have narrative coherence.This is because, it starts off with an employer giving anemployee a loan. There is then a cut to a parallel narrative,where some unrelated characters argue about a bag outside acollege. The final scene involves the same characters as in thefirst, and shows the somewhat ‘bad’ side of the employercharacter.This means that the storyline from scene 1 is returned to inscene 3. This means the trailer flows and isn’t difficult tounderstand. I used a fairly unrelated scene in the middle,because I found it to be conventional of soap trailers to havemultiple storylines running at the same time.
Storyboard of soap trailer: Camera shot: N/A. Shot duration: 3-4 seconds. Camera shot: Two shot. Shot duration: 2 seconds. Sound: Diegetic dialogue. Camera shot: Medium close up, crane shot. Shot duration: 3 seconds. Sound: Diegetic – wallet across desk.
Storyboard of soap trailer: Camera shot: Medium close up. Shot duration: 2 seconds. Sound: Diegetic, dialogue. Camera shot: Over the shoulder shot. Shot duration: 3-4 seconds. Sound: Diegetic, dialogue. Camera shot: Over the shoulder shot. Shot duration: 4 seconds. Sound: Diegetic, dialogue.
Storyboard of soap trailer: Camera shot: Over the shoulder shot. Shot duration: 3 seconds. Sound: Diegetic, dialogue. Camera shot: Two shot. Shot duration: 3 seconds. Sound: Diegetic, dialogue. Camera shot: N/A. Shot duration: 3-4 seconds.
Storyboard of soap trailer: Camera shot: Establishing shot, camera pans across. Shot duration: 3-4 seconds. Sound: None. Camera shot: Two shot. Shot duration: 1 seconds. Sound: None. Camera shot: Two shot. Shot duration: 2 seconds. Sound: Diegetic, dialogue.
Storyboard of soap trailer: Camera shot: Medium shot. Shot duration: 4 seconds. Sound: Diegetic, dialogue. Camera shot: Medium shot. Shot duration: 2 seconds. Sound: Diegetic, dialogue. Camera shot: Two shot, with a slow zoom. Shot duration: 8 seconds. Sound: Diegetic, dialogue.
Storyboard of soap trailer: Camera shot: N/A. Shot duration: 3-4 seconds. Camera shot: Medium close up, camera pans across. Shot duration: 1-2 seconds. Sound: Diegetic, dialogue. Camera shot: Medium close up. Shot duration: 2 seconds. Sound: Diegetic, dialogue.
Storyboard of soap trailer: Camera shot: Medium close up. Shot duration: 5 seconds. Sound: Diegetic, dialogue. Camera shot: Medium close up, with a medium long shot of character coming through the door. Shot duration: 1-2 seconds. Sound: Diegetic, dialogue. Camera shot: Close up. Shot duration: 1-2 seconds. Sound: Diegetic, dialogue.
Storyboard of soap trailer: Camera shot: Close up. Shot duration: 1 second. Sound: Diegetic, dialogue. Camera shot: Close up. Shot duration: 1-2 seconds. Sound: Diegetic, dialogue. Camera shot: Close up. Shot duration: 2-3 seconds. Sound: Diegetic, dialogue.
Storyboard of soap trailer: Camera shot: Close up. Shot duration: 2-3 seconds. Sound: Diegetic, dialogue. Camera shot: N/A. Shot duration: 6-7 seconds.
Question 2:How effective is the combination of your main product and ancillary texts?
Ancillary 1 – Front cover for a T.V listings magazine:
Ancillary 2: Promotional billboard for my soap trailer:
Billboard – Genre: Here are the factors of my billboard that I believe show that it is of the soap genre: Colour scheme and fonts areStoryline clue to similar to thosedraw the viewer of the institutionin – ‘Things – BBC One.could get ugly’.Charactersare dressed Title of soap isfairly casually conventional –– represents ‘Friends and foes’ –grittiness and opposites.realism. Clear channel and time.
T.V listings magazine front cover – genre: Here are the factors of my front cover that I believe show that it is of the TV and Strap containing a soap genre: Button feature – phrase to entice price. ‘Only’ the reader. used to entice the reader. Large, relevant masthead. Photo in mediumRelevant features, such as close up, withinterviews, competitionsand soap news. Words good lighting andsuch as ‘Exclusive’ and focus.‘Win’ stand out, to enticethe reader. Tabs containing the days of the week. These are evenly spaced, colourful, and conventional of the TV and Secondary soap genre. feature, to show the reader that they are getting a Main feature that lot of features. is relevant to my soap trailer.
Front cover – comparison to real products:Rather than create a soap-specific magazine front cover, I decided to create a general TVmagazine front cover. This was because I liked the layout of this particular type of front cover,and the conventions are very consistent. When looking for conventions, I mainly looked at the‘TV and Satellite Week’ magazine, and the ‘Radio Times’ magazine, as I liked the style of thefront covers. Above, are examples of front covers that I looked at, during planning.
Billboard – comparisons to real products: Title of soap. Time – when it is broadcasted. Channel logo.Image of characters. Neighbours billboard. Time – when it is broadcasted. Image of characters. Channel logo. Title of T.V drama. Doctor Who billboard – T.V drama, not a soap. Still useful for conventions of billboards.
Brand: Friends and foes I have used the ‘Friends and foes’ brand throughout my 3 products. On my final title card on my trailer, I used the same brand, but with the font in white. This was because I believed that the black background was effective.I believe that my trailer is suited to BBC One. Audience – already an audience for soaps – EastEnders, Waterloo Road. Time aired – 8pm – audience (fairly young people) would be able to watch at that time, although a time such as 6.30 would have been more appropriate.
Brand – How the billboard poster links to the institution – BBC One: My billboard poster. The BBC One trailer end title card.Here, I am showing how my billboard poster fits into the conventions of theinstitution – BBC One, in terms of font and colour scheme. The BBC One trailer endtitle card contains a red background and a white font. I looked at this whencreating my billboard poster, as I had to make sure that it fit in with the institution– BBC One.
Consistency of channel: Soap trailer. Billboard.• Here, I am displaying that I used the same channel (BBC One) throughout myproject. The time (8pm) is also consistent.• I did this because a soap is usually only aired on one channel, so I had to makesure this happened for my soap trailer.
Consistency of title and title font: Soap trailer Billboard Front cover• This shows that I have used the same title for my soap – ‘Friends and foes’on my trailer, front cover and billboard. I have also used it in the same font.• I believe that this consistency is important, as it makes the products looklike they are related to the same soap, and therefore, makes them flow well.
Consistency of channel – end title card: My trailer: Existing soap:• Here is a comparison between the end title card on my soap trailer, and atitle card from an existing BBC One soap trailer.• This shows that I should have paid more attention to BBC One’sconventions, in terms of the end title card, with the name of the soap, dayand time.• If I was doing this again, I could use a red background and looked at thelogo in more detail.
Consistency of storylines: The main storyline of my trailer (the storyline between Brendan and Steven, the boss and employee) has featured in my billboard poster and soap trailer.
Representation of stars:• I wanted the stars to be represented in the same way, in all 3 of my products.• I wanted them to be represented as gritty, as grittiness is a convention of the soap genre. Casual costume. Low lighting Casual costume.Casual costume. reflects mood.
Codes and connotations: Similar facial expressions – conflict.• Codes and connotations stay the same throughout my 3 products.• The front cover headline – ‘trouble ahead?’ links to the main text on the billboard, which states‘Things could get ugly’. These link because they both foreshadow a turbulent future for the 2 maincharacters.• In the trailer, they are represented in the same way as in the ancillary products – the character ofBrendan gives the character of Steven a loan – this loan could be dodgy, so also signals a turbulentfuture for them.
Audience:• I believe that all 3 of my products are aimed at the same audience. This is because theyfollow the narrative of my soap, and use the same characters.• In my opinion, the audience for my products is probably fairly young people, aged 16-25.This is because I believe that this age bracket can relate to the storylines, and characterswho are of a similar age to them.
Ancillary progression – TV Listings magazine front cover – draft 1: Here is my first draft of a TV Listings magazine front cover. At first, I wanted to create a soap-specific front cover. However, later in the process, I decided that the final front cover would be more of a general TV magazine front cover. There are a number of aspects of this front cover that I would change: • The day tabs on the right hand side need to go all the way down the page, as this is conventional. • More secondary features are needed. • The main feature – ‘Trouble ahead’ needs to be further down the page. • The masthead needs to be larger.
Ancillary progression – TV Listings magazine front cover – draft 2: Here is my second draft of a TV Listings magazine front cover. With this draft, I decided to create a more general TV listings magazine front cover, rather than a soap- specific magazine front cover. There are a number of aspects of this front cover that I would change: • The masthead and price button do not need an outline, as this is not conventional. • The main feature and subheading (Friends and foes, Adam talks about his new role) need to be lower down the page, as this is conventional. • The secondary feature and photo could be moved to the bottom left of the page, and the secondary features could be moved to the left of the page.
Ancillary progression – TV Listings magazine front cover – final front cover: Here is my final TV Listings magazine front cover. I feel that I dealt with the errors that I came across in the drafts, by: • Moving the main feature nearer to the bottom of the page. • Moving the secondary feature and photo to the bottom left of the page. • Moving the other secondary features to the left of the page. • Deleting the outlines on the masthead and the price button.
Ancillary progression – Billboard poster – draft 1:Here is my first draft of a billboard poster. There area number of aspects of this billboardposter that I would change:• The font for ‘Things could get ugly’ needs to be changed, so it fits in with the institution– BBC One.• The colour scheme, i.e. The background needs to be changed to red, so it fits in withthe institution – BBC one.• The information about when the soap is on, and what channel it is on needs to bemade larger. This is a roadside billboard, so people going past need to see clearly whatchannel it is on, at what time, and on what day.
Ancillary progression – Billboard poster – final billboard poster:Here is my final billboard poster. I feel that I dealt with the errors that I came across inthe draft by:• Changing the font of ‘Things could get ugly’ to a font that is similar to the one that theinstitution (BBC one) use.• Changing the colour scheme – I changed the background to a red fill, so that thebillboard fit in with the institution.• I made the text showing when the soap is on, and what channel it is on, larger, becauseit is a roadside billboard, and people going past need to see this information clearly.
Question 3:What have you learnt from your audience feedback?
Planning – how I found my audience:The method I used to find my audience, was a questionnaire. The questionnaire wasaimed at finding out who watched soaps, and more specifically, which particular soapsmales and females watched. This helped me to find my audience, because I was ableto see who watched soaps, and which soaps they watched. We, as a class, individuallyasked people the questionnaire, and then we collated our results together, in order toobtain a large number of results. Here are some examples of the results: Do you watch soaps? Soap and TV viewing - MALE: 9 Coronation Street 18 14 Eastenders Emmerdale 49 Yes Female 2 None 14 No Female Other Yes Male 5 Glee 1 No Male 1 21 10 Doctor Who
Questionnaire results continued:Soap and TV viewing - FEMALE: Coronation Street When did you start watching Eastenders soaps? - MALE: 14 18 Holby City 6 Emmerdale Neighbours 5 812 15 None < 12 Waterloo Road 9 13-20 7 2 21-42 4 Dr.Who 4 42+ 19 Glee 24 OtherWhen did you start watching soaps? - FEMALE: 2 4 6 13 < 12 13-20 21-42 42+ Never 32
Questionnaire results summary: From the collated results of the questionnaire, I found that: Do you watch Soap and TV viewing - Soap and TV viewing - soaps? MALE: FEMALE: Coronation Street18 Yes Eastenders Coronation Street Eastenders Female 14 No Emmerdale 18 Holby City 9 49 Female Yes 2 14 None 6 Emmerdale Male Neighbours No Male 12 15 5 1 Other None 1 10 Waterloo Road 214 21 Glee 7 19 4 4 Dr.Who Glee Doctor Who• 49 females said they Otherwatched soaps, comparedto 14 males. • The most viewed soap • The most viewed soap or T.V programme by or T.V programme by• 21 females said they males was coronationdidn’t watch females was coronation street. street.soaps, compared to 18males.
Questionnaire results summary:From the collated results of the questionnaire, I found that: When did you start watching soaps? - FEMALE: When did you start watching soaps? - MALE: 2 4 13 5 6 < 12 8 13-20 < 12 21-42 9 13-20 42+ 21-42 Never 42+ 32 24• The most common age • The most common agefor females to start for males to startwatching soaps was 13-20. watching soaps was 13-20.
Post production - audience feedback:After constructing my soap trailer, I wanted to get some audience feedback.I obtained audience feedback by showing my trailer to someone. They thenmade some points about my trailer, which are listed below.I received the following audience feedback:• Title cards on screen for too long.• Needs instrumental soundtrack – soundtracks help tobuild genre.• Voice over on title cards not necessary, and the soundquality on the voice over is poor.• All male cast – male audience?• Narrative clear.
Post production – what I learnt from my audience feedback:• One of the main points of my audience feedback was that my soaptrailer did not have an instrumental soundtrack.• The audience feedback told me that this was a potential problem, asmost soap trailers include an instrumental soundtrack in thebackground, as this is a convention of soap trailers.• As a result of this, I went back to my soap trailer, and added in asoundtrack. The soundtrack was found on YouTube, and was called‘The Bravery – Honest Mistake (superdiscount remix).• This change to my soap trailer shows how important audiencefeedback was for me, because something that I had not noticed waspointed out to me.
Post production - what I learnt from my audience feedback:• My audience feedback told me that my title cards were on the screen for toolong.• On my soap trailer, the title cards are on screen for around 3-4 seconds. Onreflection, this is too long, as a convention of the soap genre is quick editing.• Because of this, the duration that the title cards are on the screen probablyappears to slow down my soap trailer.• If I was making a soap trailer again, I would make it so the title cards were onthe screen for a very short duration of time – 1-2 seconds each.
Conclusion of audience feedback:Planning:• I believe that the questionnaire used in planning was very useful, as itallowed me to gain an insight into who watched soaps, and T.V in general.• Also, it allowed me to think about who the audience was going to be for mysoap trailer, which was very important.Post production:• I believe that having someone view my soap trailer was very useful, as itallowed me to see what the potential audience for my soap trailer thought ofit.• Also, having someone view my soap trailer was useful, because it gave medirect feedback of my soap trailer, with good points, and also badpoints, which I could use, if I was to create a soap trailer in the future.
Question 4: How did you use mediatechnologies in the construction and research, planning and evaluation stages?
Comic strip trailer – YouTube, to look atgenerating a comic similar, existingstrip trailer, uploading products, and to uploadit to YouTube, and work to my blog, usingthen to my blog. HTML codes. Media technologies used in research: Audience research – Using Microsoft Word to generate charts for audience research.
Use of YouTube:During research, I used YouTube quite frequently.The main purpose of me using YouTube during research, was tosearch for existing products – soap trailers, so that I could lookat the conventions of soap trailers.I often embedded relevant videos into my blog, so that I couldlook at them at a later date, and include them in planning.
Audience research:Before constructing our products, we generated a questionnaire, in order to create anaudience profile of who watches soaps.This was first written on paper, and then the data was collated into different types ofcharts, using Microsoft Word. Example of a chart.How I generated the charts.
Soap trailer: During Ancillaries: construction, many media technologiesAn HD, memory A digital stillscard camcorder to were used: camera to capturefilm our scenes. still images for the magazine and billboard.Adobe Premiere MediaElements 8.0 to technologies usededit the trailer. in construction: Microsoft Publisher to createAdobe the front coverPhotoshop, to and billboard.create title cards. Adobe Photoshop to edit images (we cut the background out of our billboard image).
Soap trailer – use of the camcorder and filming:Use of the camcorder:• Me, and the group that I filmed in found the camcorder fairly simple to use.• We also found uploading from the camcorder to the external hard drive fairlysimple, as the camcorder used a memory card for storage.• However, it was sometimes difficult to locate clips, as we filmed over a number ofdays. Despite this, we never lost any clips, so work was not impacted upon.
Soap trailer – editing, using Adobe Premiere Elements 8.0:After we had filmed the scenes for the trailer in a group, we had to each edit our ownindividual soap trailer.Inserting transitions into my soap trailer: • Here, I am inserting the ‘cross dissolve’ transition into my soap trailer. • I did this by going to ‘edit’, ‘transitions’, and then finding the individual transition. • I used the ‘cross dissolve’ transition throughout the editing process, because it is conventional of the soap genre.
Soap trailer – editing, using Adobe Premiere Elements 8.0:After we had filmed the scenes for the trailer in a group, we had to each edit our ownindividual soap trailer. Uploading my soap trailer to YouTube: • Here, I am uploading my trailer to YouTube. • I am doing this so that I can embed my soap trailer into my blog. • I am doing this by going to ‘share’, ‘online’, and then following the on- screen instructions to upload to YouTube.
Soap trailer – creating title cards for my soap trailer, using Adobe Photoshop:During editing, I decided that I wanted to insert title cards into my soap trailer. I didthis because it is a convention of the soap genre, and because it would help to tell astory. I used Adobe Photoshop to create the title cards.Here, I am choosing the background colour for Here, I am creating the base for my titlemy title card. I chose for the background to be card, making sure it is the right size, andblack, as it looked effective, and the white text the background colour is set.would look good on it.
Soap trailer – creating title cards for my soap trailer, using Adobe Photoshop:After creating the base for my title card, I When I had finished creating my title card, Ithen added text. I added text, by going to the saved it. I saved each of my title cards astext tool on the left hand side, and drawing a ‘JPEG’ image files, so that they could easilytext box. After this, I typed the text in. Next, I be inserted into my trailer. I did this by goingchose a font. In the end, I chose the ‘Aerohop to ‘save’ and then choosing an appropriateBlack’ font, as it is easy to read and looks like file format and location for my title card.it could appear in a soap.
Soap trailer – creating title cards for my soap trailer, using Adobe Photoshop:Here is an example of one of myfinished title cards.
Ancillaries – Using a digital stills camera to capture still images for the magazine and billboard.• To capture images for the ancillaries – T.V listings front cover and billboard, adigital stills camera, similar to the one above, was used.• As a group, we found the camera simple to use. We did not use the flashsetting, as we captured images in a very well – lit area.• For the billboard, we used the landscape setting on the camera, as we wantedthe picture to fit well on a landscape page. We found this fairly simple, as themenus were quite simple to navigate.
Ancillaries – Using Microsoft Publisher to create the front cover and billboard.Here, I am inserting an image onto the Here, I am formatting the word artfront cover document. This was done by masthead, in order to change the colour andgoing to insert, photo. I then located the outline of the masthead. I am doing this byfile. Images were needed for the main right – clicking the masthead, clicking formatfront cover picture and secondary word art, and then changing it accordingly.features.
Ancillaries – Using Microsoft Publisher to create the front cover and billboard.Here, I am formatting a picture. This was Here, I am inserting an auto shape intodone by right clicking on the picture, and the front cover document. This was donethen going to format picture. Certain by going to format, picture, and then autopictures needed to be formatted because shapes. An ‘oval’ auto shape was neededthe images needed to have borders, so for the price button in the top right handthat they stood out on the page. side of the front cover.
Comic strip trailer:Our first task, was to create a soap trailer, using an existing comic strip. This activity wasdone in pairs, and introduced us to the conventions of the soap genre. Screenshot from our comic strip trailer. http://www.youtube.com/watch?v=VuWOSOGe92YTechnology used:• Microsoft Publisher, to display the comic strip.• A video camera, to film the comic strip – we recorded avoiceover whilst filming.• Adobe Premiere Elements 8.0 to edit the comic strip trailer.• YouTube, in order to embed the comic strip trailer in our blogs.
Blogging: During Filming and editing: planning, manyRegularly updating media Using memory carda blog. technologies were video cameras to film a relevant used: preliminary task.Using HTML codes Mediato insert relevantvideos into my technologiesblog. used in Using Adobe Premiere ElementsUsing word processing planning: 8.0 to edit mysoftware to type preliminary task.evaluations, then pastingthem to my blog. Using ‘Slideshare’. Uploading my preliminaryUsing the internet, to look at task to YouTube, directlysoap products, for conventions. from Adobe Premiere Elements 8.0.
Digital storyboarding:• One of the first planning tasks I did, was to create a simple digital storyboard of asoap. To do this, I opened BBC iplayer, and selected a recent episode of ‘WaterlooRoad’.• I then took 15 print screens from the first 10-15 minutes of the episode, andpasted them into a Microsoft PowerPoint document.• Although this digital storyboard is rather short, and only included the print screensthemselves, it still helped me to gain an understanding of the conventions of thesoap genre. An example of a slide from my digital storyboard. If I did this again, I could include camera angle, duration of shot, and details of any diegetic or non-diegetic sound.
Blogging: Creating a blog, using ‘Blogspot’: The first step was to create a ‘Google account’. The process was Next, I chose a starter completed by clickingI then named my template for my blog. ‘start blogging’.blog, giving it a suitabletitle.
Blogging:Posting to my blog: Title of blog post. This depended on what I posted. Pasting a HTML code from YouTube, to show a video in my blog. Typing in a description of the above video. Could be pasted from word processing software, or typed straight in. To post the item to my blog, I clicked on ‘Publish Post’.
Blogging: Date of posting. Title of blog post. HTML video. Description.This is what the video and description from the previous slidelook like in my blog.
Soap Preliminary Task • In groups, we had to film a soap preliminary task. This was to familiarise us with the conventions of the soap genre. • Our group based our soap preliminary task on an extract from an EastEnders episode.We used: • An HD, memory card • Adobe Premiere Elements camcorder, so that we could 8.0, to edit the Soap• A tripod, so that we could film in a high quality, and Preliminary task, and uploadget steady shots, and pan upload clips to a computer it to YouTube.smoothly. quickly.
Editing the soap preliminary task:We then had to individually edit our own version of the soap preliminarytask, using Adobe Premiere Elements 8.0. Here is how I did it:1. Firstly, I went to ‘get 2. The next task was to edit 3. My final task was to upload my soap preliminary task. I my soap preliminary task tomedia’. I then located YouTube, to an account that I did this by putting the clips inthe memory order, and adding in had previously created.card, which was in a transitions (mainly ‘cross I did this by going to the ‘share’ dissolve’ because it is tab, clicking ‘online’, and thencard reader. After this, I following the instructions to conventional). I also added aimported the clips from upload the video to my music soundtrack at thethe memory card, to YouTube account. I uploaded start, and some text, which this video to YouTube so that Ithe software. stated ‘previously’ at the could embed it in my blog. start.
Uploading to YouTube: Clicking on the ‘share’ tab. Signing into YouTube with my account, clicking Selecting ‘upload video ‘next’, and thenClicking on to YouTube’, and following the‘online’. clicking ‘next’. instructions to upload my video.
Using ‘Slideshare’:Whilst planning, I used ‘slideshare’. Slideshare allowed me to upload myPowerPoint presentations to the internet, and embed them in my blog.This was useful when I was displaying my planning documents in my blog.Here is an example of how one of my presentations looked, when it was embedded in my blog: Ability to scroll through the slides of the presentation, within my blog. There is also an option to view the presentation in full screen.
Mediatechnologies used in evaluation: Using Microsoft PowerPoint.
Using PowerPoint:• To display my evaluation, I used Microsoft PowerPoint.• This allowed me to display screenshots and text. I alsoused auto shapes, such as arrows, to point to relevantscreenshots and images. Main PowerPoint screen.
Using PowerPoint: I used the ‘insert picture from file’ function to add pictures to my evaluation. I used this to add my finished ancillaries into my evaluation, as I had saved them in the ‘JPEG’ file format. I also inserted pictures by using the ‘print screen’ function on the keyboard. This was useful for adding screenshots from my blog, my soap trailer, Adobe Premiere Elements 8.0 and Microsoft Publisher. I also used the ‘insert shapes’ function, in order to add shapes to my evaluation. I mainly used the ‘arrow’ shape, as it allowed me to point to relevant parts of the images.