e-Commerce sales have grown to over $300 billion annually in the US, and mobile commerce is rapidly accelerating. With consumer behavior shifting, e-Commerce marketers are adopting new strategies, testing new ad units, and finding new ways to target their audiences at scale.
Innovation in cross-device audience targeting
Retargeting strategies on Facebook and Twitter
Best practices for driving potential customers through the marketing funnel
Tips for maximizing ROI and conversion volume
Measuring campaign success and benchmark stats