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Intro to AdRoll Retargeting


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Retargeting is one of the most effective ways to increase sales and transactions on your website. Whether you're just getting started or want a quick refresher, this session will teach you the fundamentals in building a high-ROI retargeting program & offer expert tips for success.

To see a full tour of the AdRoll dashboard and receive a special promo code for new customers, check out this webinar on demand at

Published in: Marketing
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Intro to AdRoll Retargeting

  1. 1. 15,000+ Customers97% Retention RateROI Focused $$ Intro to Retargeting AdRoll Demo with live Q&A
  2. 2. Jenni Kim Account Manager at AdRoll Sean Spediacci Sr. Delight Specialist at AdRoll Speakers
  3. 3. AGENDA: •  What is retargeting? •  How it works •  Types of retargeting •  Segmentation best practices •  Creative best practices •  Live Q&A
  4. 4. Marketers have been leveraging purchase intent for years Black leather purse
  5. 5. Marketers have been leveraging purchase intent for years
  6. 6. Retargeting leverages the purchase intent data from your own website.
  7. 7. What is retargeting? 98% of visitors leave your site without converting. Retargeting lets you re-engage those visitors with your ads as they browse other websites. Over 85% increase in return conversions.
  8. 8. How it works
  9. 9. Focused placement and testing across 200+ networks to on the highest quality inventory to drive conversions. Reach your audience across all platforms
  10. 10. Types of retargeting Desktop, mobile & social
  11. 11. Reach your desktop website visitors on sites that they visit after leaving your site. Types of retargeting: Web
  12. 12. Facebook Twitter Types of retargeting: Social
  13. 13. Types of retargeting: Mobile Cross Device Retargeting Mobile Web Retargeting Retargeting for Mobile Apps •  Retargeting App Install Ads •  In-App Retargeting
  14. 14. Getting started with retargeting
  15. 15. Open an AdRoll Account Place the Pixel Segment your Audience Upload your Banner Ads Launch your Campaign Getting Started Verify your Privacy Policy
  16. 16. Tips and strategies
  17. 17. Customize your retargeting for your business rules ▶  Vary cookie lengths for optimum retargeting periods ▶  Modify timeline to match your advertising strategy ▶  Start/Pause campaigns in real-time Tips and Strategies: Segmentation
  18. 18. Key Intent Segments
  19. 19. Test out different landing pages using the same creative to optimize to the highest performing landing page Landing page Ad Tips and Strategies: Landing Pages
  20. 20. Wrap-up •  Create audience and conversion segments •  Tailor your creative messaging to the target segment •  Test creative and landing pages •  Reach your audience across all platforms
  21. 21. Demo For a live demo, check out our webinar on demand: