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Instagram Marketing in 2017

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- See how to take advantage of the 2017 Instagram landscape
- Understand how can you leverage influencers and organic marketing opportunities
- Learn why some brands are nailing Instagram

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Instagram Marketing in 2017

  1. 1. INSTAGRAM MARKETING IN 2017 March 9th 2017 @AdRoll
  2. 2. Sarah Cunningham Marketing Manager, AdRoll EMEA @sarahcunnin
  3. 3. BITLY INTRO SLIDE DESCRIPTION HERE What does Instagram look like in 2017? A whole lot of video.
  4. 4. Video ● 60 Second Clips ● View Counts ● Channels ● Live Stream ● Instagram Stories ● Stickers Platform ● Algorithm Changes ● New UI ● “Save” posts eCommerce ● Buy Buttons ● “Shop Now” Features Instagram’s Busy 2016 Media ● Pinch & Zoom ● Instagram Galleries
  5. 5. Users ● 600m active ● 80% outside the US ● 29% of UK adults are users Quick Facts *Source:weareflint.co.uk/uk-social-media-demographics-2016
  6. 6. ENGAGEMENT 101 Making Compelling, Searchable Instagram Content
  7. 7. #1 Post Consistently
  8. 8. #1 Post Consistently
  9. 9. #2 Use Hashtags
  10. 10. #2 Use Hashtags +12.6% engagement on average +88% brands use hashtags Source: Simply Measured
  11. 11. #3 Interact
  12. 12. Source: Simply Measured #3 Interact
  13. 13. #4 Influencers
  14. 14. Source: Simply Measured #4 Influencers
  15. 15. #5 Video
  16. 16. #5 Video
  17. 17. Instagram Advertising What are the advantages for marketers?
  18. 18. #1 Native Inventory
  19. 19. #2 Cross Device
  20. 20. #3 Facebook Targeting
  21. 21. #4 Move Past Limitations of Organic Posts
  22. 22. Canvas | LeoCluse #5 Drive Traffic from the Feed
  23. 23. #6 Dynamic Product Ads
  24. 24. Best Practices Top tips for a winning Instagram ad strategy
  25. 25. #1 Use CTA buttons
  26. 26. #2 Align campaigns across channels Leo Daypack | Commuter Your new favorite commute buddy, the Leo Daypack. Perfect for your daily bike ride. WWW.CANVAS.COM Canvas
  27. 27. #3 Measure. A/B Test. Refresh Creative.
  28. 28. #4 Full Funnel Approach to Campaigns
  29. 29. THANK YOU @AdRoll @Sarahcunnin

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