1.
Starting Shortly
@adroll @sproutsocial
#adrollwebinar

2.
Want to win free swag?
Tweet us with the hashtag #AdRollWebinar and enter to win.

3.
Overview
The Current State of Organic Social Media
•
Using Data to Improve Your KPIs and ROI
•
Facebook By the Numbers
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Facebook Marketing Tips and Trends
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Q & A
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@SproutSocial

4.
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Andrew Caravella
VP of Marketing
Sprout Social

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12.
Demographic Time & Date Content
Use Customer Data to Improve ROI
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13.
Demographics & Targeting
Understand who your audience is to target and
optimize distribution for shares.
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Questions to Consider:
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16.
Timing & Targeting
Focus your posts during times that your
audience is engaged and interactive.
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18.
Community Events: What outside events or conferences are starting conversations?
Audience Engagement: When is your audience reaching out for information?
Time of Share: When is your audience actively sharing your content?
Questions to Consider:
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19.
Relevant Content
Determine which content is performing best
to adjust your strategy accordingly.
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Interests of My Community: What is our audience talking about and how can we join
the conversation?
Hashtags Being Used in Conversations: What outside trending topics resonate with
my audience?
Topics Frequently Mentioned: What is my audience interested in when they reach
out to me?
Questions to Consider:
#adrollwebinar @SproutSocial @AdRoll

22.
Facebook by the Numbers
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23.
About Me
Director, Content Marketing, AdRoll
A former designer and creative
director. Gregory’s writing has been
published in a number of publications
including: The BBC, VentureBeat,
YahooFinance and
Entrepreneur.com.
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25.
This report summarizes our in-depth review of
over 55,000 campaigns, which served over
37 billion
impressions.
(46 times more than last year)
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26.
Facebook at a glance
Reach 1.49 billion global monthly active users up 13%
Mobile Reach 1.3 billion global monthly active users up 23%
Advertising Revenue up 43%
Mobile Ad Revenue up 74%
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27.
Facebook Ad Formats
Desktop Ad Formats Mobile Ad Formats
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28.
YOY Increase in Facebook Spend by Industry
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29.
Adding Facebook to Retargeting Doubles
Reach
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30.
B2B is Embracing Programmatic
- B2B used Retargeting on Facebook for
content marketing and as a way to increase
social engagement.
- B2B CTRs increased by 140% and ASPA
increased by 60%
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31.
Retargeting Lifts Globally, Across Industry
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32.
Call to Action Funnel
Facebook CTRs increased 2.84x when adding a CTA.
Branded ads to bring awareness
Incentivized CTAs, ‘Free Shipping Today’, ‘Free Trial’
More urgent CTAs, ‘Buy Now!’, ‘Last Day of
Sale’
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33.
Get the Right Facebook Strategy
Know Your Audience Review and ReviseCreate Ads (and posts)
that are relevant
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