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Growth hacking lessons for Start ups and Enterprises

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For more great insights on growth hacking, check out our webinar on demand: http://bit.ly/1uyutaG

What are the most effective marketing channels for startups, and how does that change as you scale? What should you do with a $5,000 marketing budget versus a $5,000,000 marketing budget and beyond? As a company grows from a boot-strapped startup to midstage and post-IPO, growth levers and marketing strategies should evolve accordingly.

Join KISSmetric's co-founder and president, Hiten Shah, and AdRoll's sr. director of growth marketing, Jackie Lamping, to discuss creating a marketing strategy that generates explosive growth across your company's lifecycle.

Published in: Marketing
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Growth hacking lessons for Start ups and Enterprises

  1. Meet the Experts Growth Hacking Lessons for Start Ups and Enterprise Presented by Jackie Lamping, Sr. Director of Growth Marketing Hiten Shah, Co-Founder and President of KISSmetrics
  2. Growth Hacking Lessons for Startups and Enterprises AdRoll Webinar Hiten Shah hnshah@gmail.com
  3. DOINGBUSINESSONTHEWEBFOR 12 YEARS finding and solving marketing problems
  4. What Marketing Felt Like
  5. Now, There’s a Ton of Marketing Tools January 2014 January 2015 1,876 companies947 companies
  6. What It Often Feels Like Now
  7. Lots of Data in all the Tools You Use http://kissmetrics.com/features
  8. You Need to Optimize All Your Marketing http://kissmetrics.com/features
  9. Marketing is now engineered, iterated upon and requires more technical chops than ever before.
  10. If you don't know where you are going, any road will get you there. Lewis Carroll, Author of Alice in Wonderland
  11. SIMPLE RULE OF MARKETING Figure out what’s working. Do more of it.
  12. A simple framework for choosing what to do and improve
  13. Find pages with high traffic and high bounce rate http://google.com/analytics
  14. Find pages with high traffic and low conversion rate http://unbounce.com
  15. Find sources with high traffic and low conversion rate http://hubspot.com
  16. Find ad campaigns with high impressions and low CTR http://adroll.com
  17. Find opportunities based on user paths http://kiss.ly/kmpath
  18. Increase Conversions By A/B Testing Do a Happy Dance But Watch it Closely Get More Traffic So You Can Start A/B Testing Get More Traffic So You Can Do a Happy Dance High Traffic Low Traffic High ConversionsLow Conversions
  19. A Few Growth Hacking Strategies For Any Budget!
  20. Hunt for A/B testing opportunities Where do you have the most visitors, users, customers, emails, or notifications? (More volume means shorter test duration)
  21. Common areas with large volume and high impact potential Website Traffic Email Digests Landing Pages Trigger Notifications App Installs Cart Abandonment Welcome Emails Funnel Drop-Off Web App Onboarding Dormant Users Mobile Onboarding Churned Customers
  22. Learn the why behind your data Why?! Want.
  23. Discover if your web pages are effective at their goal http://qualaroo.com
  24. Use exit surveys to learn why people bounce http://qualaroo.com
  25. Use surveys to understand why people converted http://qualaroo.com
  26. Learn what frustrates people
  27. Find people who don’t do things and email them email + surveymonkey
  28. Not enough traffic? Need proof? Get videos of real users. http://peek.usertesting.com
  29. Retargeting!!!
  30. 96% of individuals leave a website before converting 49% of individuals visit a site 2 - 4 times before they actually make a purchase
  31. Retargeting helps you easily get website visitors to… Compete their purchase Get back in the funnel Remember the brand View more content Finish setting up and more
  32. ✓ Create lots of retargeting lists ✓ Use targeted copy for your ads ✓ Exclude specific audiences ✓ Rotate your ads weekly ✓ Align your messaging with your website ✓ Stop showing ads to people who convert Quick Retargeting Tips
  33. Get Creative!!!
  34. Hiten Shah hnshah@gmail.com @hnshah How can I help you?

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