Personalisation in advertising has become a hot topic for European consumers and marketers. Retargeting uses the power of personalisation to turn shopping basket abandoners into customers, but what else can it do?
Join Shane Murphy, AdRoll’s director of EMEA marketing, as he walks through the insights from our survey of 250 European marketers and AdRoll retargeting campaign data from nearly 4,000 European advertisers:
Innovative use cases for retargeting in driving brand awareness, customer retention, and driving sales
Benchmark metrics for performance on social, mobile, and desktop
Retargeting best practices and real-world case studies