Successfully reported this slideshow.

What's Next For SSP Technology?

3,112 views

Published on

At the 2011 Admeld Partner Forum, CTO Brian Adams discussed the future of the Supply Side Platform.

Published in: Business

What's Next For SSP Technology?

  1. 1. What’s Next for SSP Technology?<br />Brian AdamsCo-Founder & CTO, Admeld<br />
  2. 2. What is it?<br />SSP<br />
  3. 3. The World in 2007<br />
  4. 4. The New Model<br />
  5. 5. Percentage of Spend, January 2010<br />
  6. 6. Percentage of Spend, January 2011<br />
  7. 7. RTB Activity January 2011<br />270 Billion Bid requests<br />34 Live Bidders<br />76% RTB Coverage<br />
  8. 8. RTB live in 98 Countries<br />
  9. 9. Auction Pricing Factors, December/January<br />
  10. 10. Buy Side vs. Sell Side<br />
  11. 11. Volume by Bid Price<br />
  12. 12. Advertisers by Bid Price<br />
  13. 13. Prioritized Bidding<br />
  14. 14. RTB Is About Targeting<br />
  15. 15. Data Integrated Directly With Transactions<br />
  16. 16. Our Goal For Data<br />Impressions<br />Uniques<br />Pricing<br />for anything<br />
  17. 17. Identifying Valuable Users<br />
  18. 18. Fully Integrated Mobile Support<br />
  19. 19. SSP Will Span Multiple Formats Seamlessly<br />
  20. 20. Private Exchange<br />

×