Media Buying Goes Real Time, Emily Riley at the AdMeld Partner Forum

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Emily Riley of Forrester Speaks at the AdMeld Partner Forum 2010. Download the full report at http://www.admeld.com/resources

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Media Buying Goes Real Time, Emily Riley at the AdMeld Partner Forum

  1. 1. February 4, 2010<br />
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  4. 4. We All Want a More efficient RFP Process<br />
  5. 5. More Money to Spend Means More Work for Buyers and Sellers<br />Forecast: US Display Advertising Spend, 2009 To 2014<br />
  6. 6. Even as they Add Budget, Marketers Are Skeptical of Display Advertising’s Value<br />
  7. 7. Better Targeting, Improved Performance Would Boost Display Ad Spend<br />“How would each of the following influence the level of your company’s spending on online advertising?”<br />(Percent who indicated any level of increase)<br />Source: Forrester’s US Interactive Marketing Forecast Online Survey, March 2009<br />Base: 204 marketers<br />
  8. 8. Marketers Still Spend The Most With Portals<br />At the time of the survey demand-side platforms (DSPs) were too immature to ask about specifically. They would be represented here as part of “other.”<br />Base: 175 marketers<br />Source: Forrester’s US Interactive Marketing Forecast Online Survey, March 2009<br />
  9. 9. Many Players Are Addressing the Need for More Efficient Media Buying<br />Media Buyer<br />Third Party Demand Side Platforms<br />Media Buying Agencies<br />Client-Based Technologies<br />Consultancies<br />Ad Networks<br />Exchanges<br />Portals<br />Websites<br />
  10. 10. What does the future hold?<br />Interactive Media Buyers will gravitate towards an automated solution<br />Audience Buying will account for an increasing share of bulk media buys<br />Real time bidding will improve the performance of many bulk media buys for both buyers and sellers<br />
  11. 11. Thank You For Watching<br />Download ‘Media Buying Goes Real Time’<br />Forrester Consulting report at:<br />http://www.admeld.com/resources<br />

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