CASE STUDIES OF THE MONTH
MAY 2013
MAY 2013
AdForum.com  provides easy and unfettered access to a vast library of nearly 140,000
pieces of creative work span...
MAY 2013
Agencies
Initiative, Russia
Grey, Spain
SCPF, Spain
Publicis Brussels, Belgium
Brands
Lipton
ANAR Foundation
Coca...
MAY 2013
BEVERAGES
Brand Content, social media and
online gaming
SEE THE COMPLETE CASE
Lipton places its product in a popu...
MAY 2013
PUBLIC INTEREST
Optical illusion for targeted message.
SEE THE COMPLETE CASE
A billboard seen through a child’s e...
MAY 2013
BEVERAGES, CSR
If you climb the stairs, you change the
statistics
SEE THE COMPLETE CASE
Stunt in a shopping Mall
...
MAY 2013
PUBLIC INTEREST
Choose your own ending.
SEE THE COMPLETE CASE
Interactive use of the pre-roll video
In Belgium mo...
COME BACK IN A MONTH
TO VIEW OUR NEXT SELECTION
JUNE 2013
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AdForum Case Studies of the Month of May 2013

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Discover our selection of advertising media cases for May 2013: the best of creativity in communications operations worldwide.
Coca-Cola, ANAR, Suicide, Lipton

Published in: Business, Health & Medicine
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AdForum Case Studies of the Month of May 2013

  1. 1. CASE STUDIES OF THE MONTH MAY 2013
  2. 2. MAY 2013 AdForum.com  provides easy and unfettered access to a vast library of nearly 140,000 pieces of creative work spanning all media types. Each month, approximately 1,000 of the latest and greatest ads from around the globe are added, many directly from award show organizers who partner with AdForum or from agencies themselves. AdForum Creative library makes it a breeze to analyze creative trends from around the world, get inspired, view the competition, and facilitate numerous strategic and creative discussions throughout the year. It provides agency teams (creative, account, media) with the most convenient way to stay on top of the latest, save their favorite ads in personal and customizable online folders, and even have the option of downloading some ads in high-quality format for presentations. Each week, a media case is selected and featured in a particular section of the site…
  3. 3. MAY 2013 Agencies Initiative, Russia Grey, Spain SCPF, Spain Publicis Brussels, Belgium Brands Lipton ANAR Foundation Coca-Cola Suicide Helpline prevention Business Sectors Beverages Public Interest CSR Media/Channels Online media Gaming Stunt Webfilm This month, discover the following…
  4. 4. MAY 2013 BEVERAGES Brand Content, social media and online gaming SEE THE COMPLETE CASE Lipton places its product in a popular online game Lipton whose production process is changing -wanted to let the general public know about it. As online gaming and social networks are very popular among its target audience, Lipton decided to connect the brand with Farmville by creating a new farming culture involving Lipton’s tea…
  5. 5. MAY 2013 PUBLIC INTEREST Optical illusion for targeted message. SEE THE COMPLETE CASE A billboard seen through a child’s eyes ANAR (Aid to Children and Adolescents at Risk) protects children and teenagers. This Association along with Grey Madrid have decided to promote ANAR’s dedicated hotline to children -but in a way that the message being displayed would address only children, and without the knowledge of the adult and/or perhaps aggressor who is accompanying them…
  6. 6. MAY 2013 BEVERAGES, CSR If you climb the stairs, you change the statistics SEE THE COMPLETE CASE Stunt in a shopping Mall Statistics show that 58% of the Spanish adults will be over weighted around 2030. One of the main reason is inactivity. However Coca- Cola has recently announced global commitments to help fight obesity. In Spain, its agency *S,C,P,F... has proposed to create a new kind of healthy lift, in a shopping center…
  7. 7. MAY 2013 PUBLIC INTEREST Choose your own ending. SEE THE COMPLETE CASE Interactive use of the pre-roll video In Belgium more than 2,000 persons commit suicide each year. Prevention Suicide line helps people in need. To recruit “listening ears”- Prevention suicide has decided to communicate its recruitment campaign via the web thanks to a partnership with a media website. The pre-roll video has been dedicated to a testimonial of a woman in need; who needs someone to listen to her…
  8. 8. COME BACK IN A MONTH TO VIEW OUR NEXT SELECTION JUNE 2013

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