NOVEMBER 2013
ABOUT

impact

best
ads

marketing
survey

advertising

worldwide

inspiration

creative trends

competition

innovation

...
This month, discover the following…
Business Sectors
Food
Culture
Public Interest
Banking

Brands
Achla
Orquestra Sinfônic...
FOOD

Hummus stunt
Achla Hummus misleading its customers
with packaged hummus in restaurant
In Israel, hummus is a pilar o...
FOOD

Hummus stunt

Click on image to watch the
complete case

NOVEMBER 2013
CULTURE

Switch behind the film.
How to attract people to a music
genre they don’t usually listen to
The audience of class...
CULTURE
RESTAURANTS

Switch behind the film.
How to attract people to a music genre they don’t usually listen to

Click on...
PUBLIC INTEREST

Enter a place where traditional advertising is banned
An art exhibition with banknotes to
raise funds
Wor...
PUBLIC INTEREST

Enter a place where traditional advertising is banned
An art exhibition with banknotes to
raise funds

Cl...
BANKING

Contextual advertising on TV
New media space used for a promotion
In a country where there are no cinemas, movies...
BANKING

Contextual advertising on TV
New media space used for a promotion

SEE THE COMPLETE CASE

NOVEMBER 2013
Last month showcase

(To see last month’s selection, click HERE)
COME BACK IN A MONTH
TO VIEW OUR
NEXT SELECTION

NOVEMBER 2013
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AdForum Case Studies for the Month of November 2013

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Discover our selection of advertising media cases for November 2013: the best of creativity in communications operations worldwide.

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AdForum Case Studies for the Month of November 2013

  1. 1. NOVEMBER 2013
  2. 2. ABOUT impact best ads marketing survey advertising worldwide inspiration creative trends competition innovation Creative library with 150.000 pieces of creative work (all media types) Approximately 1.000 of the latest and greatest ads added each month from around the globe Analyze creative trends, view and monitor the competition, get inspired Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site brand image NOVEMBER 2013
  3. 3. This month, discover the following… Business Sectors Food Culture Public Interest Banking Brands Achla Orquestra Sinfônica Brasileira Christoffel Blindenmission SABB Agencies BBR Saatchi & Saatchi Artplan Wirz Werbung JWT Saudi Arabia Media/Channels Stunt Digital Ambient Promotion TV NOVEMBER 2013
  4. 4. FOOD Hummus stunt Achla Hummus misleading its customers with packaged hummus in restaurant In Israel, hummus is a pilar of the culture. In order to prove that its product is as good as homemade hummus served in restaurants, Achla Hummus set up a "taste test". It opened a restaurant that served its packaged product, without the customers knowing it, and invited them to "pay by taste", according to what they thought the hummus was worth. The customers turned out to be satisfied and surprised when the secret was revealed. NOVEMBER 2013
  5. 5. FOOD Hummus stunt Click on image to watch the complete case NOVEMBER 2013
  6. 6. CULTURE Switch behind the film. How to attract people to a music genre they don’t usually listen to The audience of classical concert is an older generation. To attract young people, Brazilian Symphony Orchestra has used a channel where they could reach a younger audience. Great movies have great music and behind each piece of great music, there is a symphonic orchestra. They shot the orchestra playing classic movies themes and used YouTube to make people realize they already like classical music…. NOVEMBER 2013
  7. 7. CULTURE RESTAURANTS Switch behind the film. How to attract people to a music genre they don’t usually listen to Click on image to watch the complete case NOVEMBER 2013
  8. 8. PUBLIC INTEREST Enter a place where traditional advertising is banned An art exhibition with banknotes to raise funds Worldwide 20 million people are blind as a result of cataracts, the general public are mostly unaware that it can get cured for just 50 Swiss Franc. Christoffel Blindenmission wanted to express this concept in a place known for its affluence. The Dolder Grand Resort hotel in Zurich is known for its interior design and its selected artwork. The association and its agency created an art installation with 50-franc-bills… NOVEMBER 2013
  9. 9. PUBLIC INTEREST Enter a place where traditional advertising is banned An art exhibition with banknotes to raise funds Click on image to watch the complete case NOVEMBER 2013
  10. 10. BANKING Contextual advertising on TV New media space used for a promotion In a country where there are no cinemas, movies are seen at home on TV. Thus, TV ad breaks are almost the only way for a brand to show a commercial. Resulting in ads having to fight with many competitors. Many TV networks already use the screen corner to make announcements, mainly for the next program. SABB decided to use this place to show contextual advertising about low-rate loans with SALE Tags… NOVEMBER 2013
  11. 11. BANKING Contextual advertising on TV New media space used for a promotion SEE THE COMPLETE CASE NOVEMBER 2013
  12. 12. Last month showcase (To see last month’s selection, click HERE)
  13. 13. COME BACK IN A MONTH TO VIEW OUR NEXT SELECTION NOVEMBER 2013

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