AdForum Case Studies for the Month of March 2014

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Discover our selection of creative and advertising case studies for the month of March 2014

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AdForum Case Studies for the Month of March 2014

  1. 1. (Creative above or below the line marketing operations)
  2. 2. ABOUT creative trends inspiration impact ads worldwide advertising best marketing survey competition innovation brand image Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site Approximately 1.000 of the latest and greatest ads added each month from around the globe Analyze creative trends, view and monitor the competition, get inspired Creative library with 150.000 pieces of creative work (all media types) MARCH 2014
  3. 3. Brands Apotek Lupine Base Kinokuniya Business Sectors Personal Hygiene Small Appliances Telecommunications Retail CSR Media/Channels Outdoor Digital Stunt/Event Television This month, discover the following… Agencies Åkestam Holst Publicis, Munich Duval Guillaume JWT Dubai MARCH 2014
  4. 4. An engaging and innovative idea that creates curiosity Apotek Hjärtat blows life into a digital screen In a Stockholm subway commuters were introduced to Apotek Hjärtat new line of hair care products. The digital billboards on the platforms were animated in a surprising way. At the arrival of the trains, the hair of the models were suddenly blowing in the wind… PERSONAL HYGIENE MARCH 2014
  5. 5. Click on image to watch the complete case MARCH 2014 PERSONAL HYGIENE An engaging and innovative idea that creates curiosity Apotek Hjärtat blows life into a digital screen
  6. 6. In order to promote their brand new lighting systems, the “Betty” (the brightest bike light in the world with 3,600 lumens), Lupine introduced an interactive bike lamp inside the online version of BIKE magazine. Indeed, after the first few pages, something was different: the rest of the magazine was dimmed. The readers had to go back to the Lupine ad and switch on the light on the page in order to be able to read the rest of the magazine… MARCH 2014 …That lights up your magazine! A bright idea… SMALL APPLIANCES
  7. 7. Click on image to watch the complete case …That lights up your magazine! A bright idea… SMALL APPLIANCES MARCH 2014
  8. 8. TELECOMMUNICATIONS You’re sitting on your couch, watching TV and suddenly it freezes, like if the video was loading on Youtube. That’s what Belgians have experienced during the last week of February at the beginning and at the end of their favorite TV Shows in prime time. It was concluded with the following message: “You’re not used to waiting at home. So why wait when you’re on the move.”… MARCH 2014 Base innovates in TV with Duval Guillaume Watching TV or a streaming TV show?
  9. 9. Click on image to watch the complete case Base innovates in TV with Duval Guillaume Watching TV or a streaming TV show? MARCH 2014 TELECOMMUNICATIONS
  10. 10. Objects created for a campaign become collectibles Education keeps children away from poverty Today, nearly 100 million children around the world don’t go to school. Kinokuniya is a big bookstores chain present in several countries with more than 80 stores worldwide. Education is the only way for some children to avoid a life of poverty and hardship. Specialized bookends were created - one representing the child and one the dangers related to poverty such as child labour and human trafficking… CSR MARCH 2014
  11. 11. SEE THE COMPLETE CASE A new typing font as its corporate identity Education keeps children away from poverty CSR, RETAIL MARCH 2014
  12. 12. Last month showcase (To see last month’s selection, click HERE) MARCH 2014
  13. 13. COME BACK IN A MONTH TO VIEW OUR NEXT SELECTION MARCH 2014

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